Murphy Research

Cable may be in terminal decline, but it remains a significant profit driver. Legacy media giants have long relied on this cash flow to fund their streaming ventures, and Comcast is no exception. However, with its latest spin-off move, Comcast is signaling a bold bet: shifting focus to its growth engines — NBC’s broadcast network, hit TV shows, thriving theme parks, and, of course, Peacock ??. The future of TV/Streaming is still evolving, and we are always watching the trends! ?? #MarketResearch #MediaTrends #StreamingGrowth #MarketInsights #Comcast #Peacock

?? Spotify’s got the beat (and the finally the bucks)! ?? After years of operating at a loss the streamer posted huge profits. In part due to dramatic cost-cutting efforts, including a mass layoff, a sharp cut in marketing budget, a controversial artist royalties adjustment, and a price hike of its paid premium plan. ?? Market Research Insight: This proves the power of strategic pricing and knowing your audience. Ready to find YOUR brand’s sweet spot? Let’s talk! ?? murphyresearch.com #MarketResearch #BusinessGrowth #MarketTrends #BusinessStrategy #PricingStrategy #CustomerInsights #RevenueBoost #MusicIndustry

?? Home Cooking: A Trend That’s Evolving! ?? The pandemic reshaped how we source meals, and now, rising food costs are driving even more change in the kitchen! ???? During 2021-2022, consumers turned to takeout and delivery with stimulus checks in hand. Men opted for convenient frozen meals and takeout, while women cooked more at home. But today, financial barriers are top of mind for 50% of nutrition-focused consumers—especially Gen X women, who’ve scaled back restaurant spending. We take a look at insights from our State of Our Health Reports to analyze this trend. Learn more about the reports at MurphyResearch.com #MarketResearch #FoodTrends #HomeCooking #PandemicChanges #ConsumerInsights #HealthyEating #FinancialBarriers #MealPlanning #GenX #Millennials #MenInTheKitchen #FrozenFood #RestaurantTrends #Nutrition #RealTimeData

Halloween Spending could hit $11.6 Billion in 2024! ?? The latest research reveals that U.S. consumers are projected to spend a staggering $11.6 billion on Halloween this year. Breakdown of Spending: ?? Costumes: $3.8 billion ?? Candy: $3.5 billion ?? Decorations: $3.8 billion ?? Greeting Cards: $500 million Despite economic challenges, Americans continue to invest in festive celebrations, highlighting the enduring appeal of Halloween traditions. #Halloween2024 #HalloweenSpending #ConsumerBehavior #MarketResearch #HalloweenTrends #SpookySeason #HalloweenEconomy #RetailTrends #CostumeSpending #HalloweenFun #ConsumerInsights

?? The global streaming subscriber count keeps climbing, with Netflix still leading the pack! ?? As millions tune in daily, the race for top content is more competitive than ever. Post-Hollywood strike and app consolidations are reshaping the landscape, and the evolution isn’t slowing down anytime soon. ???? #StreamingWars #Netflix #SubscriberGrowth #MediaTrends #PostStrike #HBOMax #MarketResearch #DisneyPlus

?? Diverse perspectives lead to innovative designs! Hear how bringing in outsiders helped create a product loved by millions in our latest podcast episode. https://bit.ly/4gQHS7h #Innovation #DiversityInDesign

Waymo has officially accumulated more autonomous driving miles than any other autonomous vehicle company. This could be a game changer for marketing trends in the travel and automotive industries. ???? With autonomous driving on the horizon, how do you think it will impact specific markets? #Waymo #AutonomousDriving #Innovation #MarketingTrends #GameChanger #TechIndustry #AutomotiveIndustry #SelfDrivingCars #FutureOfTransportation

?? Post-pandemic innovation looks different. Our latest podcast discusses how consumer needs have shifted - and how to adapt your business strategy accordingly. Listen in! https://bit.ly/4gQHS7h #Innovation #BusinessStrategy

In 2023, over 653,000 Americans faced homelessness, marking a 12% increase from the previous year and 10% above the 2007-2022 average. This sharp rise is linked to the end of Covid-era protections and the cost-of-living crisis, both of which are reshaping consumer spending habits. With more individuals struggling to meet basic needs, discretionary spending is shrinking, and market demand for affordable housing and essential goods is growing. Businesses must adapt to these shifts, understanding the critical role economic inequality plays in shaping consumption patterns. ?? #MarketTrends #ConsumerBehavior #EconomicImpact #CostOfLivingCrisis #MarketResearch #AffordableHousing #SocialInequality #ConsumerSpending #BusinessStrategy #HousingCrisis #EconomicTrends #MarketAdaptation

?? Judgment-free zones lead to the best ideas! In our latest podcast episode with innovation expert Stephen Holmberg, learn how to foster creative collaboration by keeping judgment at bay. Tune in now! https://bit.ly/4gQHS7h #CreativeCollaboration #Innovation #marketresearch