Murphy Key Communications

My advice for top 5 strategies for ROI in content marketing for 2025: 1. ???????? ?????????? ??????????????. This is the idea of writing platform-native content, without links out. you give the value directly in the newsletter, social, whatever, instead of sending people away for the goods. 2. ??-?????????? ???????????? ?????????? ??????????. Personal handles get 500+% more traction than corporate ones. Keep posting on the corporate handle, but relevant, interesting, personal posts from your leader's accounts is where it's at. Few do it well. 3. ???????? ?????????? ?????????????? ???? ???????????????? ?????????????????? ???????? ??????. Yeah, you should optimize your posts for keywords, but answer a real customer question first. No more blog posts that are only an SEO play. 4. ?????????????????????? ???????????????????? ?????? ???????????????????????? ????????????. You write a core piece of content well aligned with your audience. Then you chop it up and release it on social, in a newsletter, on your website, etc, over and over again. This is much better than just creating new content all the time and gets your message out there consistently. 5. ??????????????????????. But let them be high value, tactical, practical, and informative, not just a list of links to recent blog posts, and very personalized to the portion of your list you're sending them to. What else are you hoping to see in B2B marketing next year?

According to a study in the Journal of Marketing, engaging donors in activities like creative t-shirt design or cookie decorating increases their likelihood to donate. Creative processes empower donors, fostering happiness and charitable behavior. For nonprofits, hosting events with creative activities—like painting or tie-dye parties—can inspire generosity and engagement. Encouraging freedom in creativity without strict guidelines maximizes donor impact, creating meaningful fundraising experiences and multiple donation opportunities. Read the full article: https://bit.ly/3D96W55

The social media landscape is constantly evolving, with networks emerging and adapting to stay relevant. Understanding the types of social media platforms can help marketers make more strategic choices. Here's a breakdown of three major types: 1. General social networks Platforms like #Instagram, #Facebook, and #LinkedIn offer broad communication and content-sharing tools. They connect users with brands, friends, and professional contacts, making them ideal for reaching diverse audiences. 2. Social entertainment networks Video-centric platforms such as #TikTok and #YouTube thrive on entertaining, creative content. With short-form videos and edutainment leading engagement, these networks are perfect for brands looking to captivate younger audiences. 3. Community-driven social networks Networks like #Reddit and #Discord focus on niche communities and specific interests. They foster deep discussions and direct engagement, offering brands a chance to connect with highly engaged, like-minded audiences. Choosing the right network depends on your audience and content goals. Understanding the nuances of each type can help marketers maximize their social media strategy. Read more in this article from Sprout Social, Inc.: https://lnkd.in/eZt8HcxM

AI-generated content has been referred to as “infinite words nobody wants,” creating a sea of sameness. These tools can churn out material that’s indistinguishable from competitors', perpetuating what Procter & Gamble’s CMO calls the “content crap trap.” This echoes the “Content Shock” phenomenon, where the volume of content surpasses our ability to consume it. Whether generated by AI or humans, sameness isn't a winning strategy. To stand out, we must avoid adding to the clutter. Check out the Marketoonist's latest cartoon for a humorous take on this issue ?? #Marketoonist #ContentStrategy #AI #ChatGPT #Jasper #MarketingInsights"