Multibase

Using Multibase, Web3 marketers can bridge the gap between Web2 and Web3 data to provide them with the nuggets that actually matter, allowing them to craft campaigns that are a better fit for their audiences, budget, and project goals.

Web3 companies face a paradox: They are drowning in data yet struggle to extract actionable insights. They understand there is a wealth of data available to drive their decisions, but navigating through mountains of fragmented data is not feasible.

Multibase allows Web3 companies to monitor and analyze the entirety of the user journey, starting from their initial interaction with your brand, all the way to the ultimate conversion.

Understanding user behavior is critical in Web3 digital marketing. Without baseline knowledge of how users are finding your platform and interacting with it, it makes finding PMF extremely difficult.

Web3 companies should be focused on driving user growth and building product their customers actually want. On-chain data (wallet addresses, transactions) offer valuable insights, but it is highly fragmented and anonymized.

Traditional web analytics use cookies, which are largely absent in Web3. This makes it difficult for web3 companies to track user journeys, demographics, CAC, and conversion events.

The problem we see in web3 today is companies have a very disconnected data pipeline between their off-chain data (think GA, Mixpanel) and their on-chain data.

Understanding user behavior and finding PMF is challenging for any company. The road to PMF is even harder for web3 companies because there are no tools to help them track and optimize their KPIs.

Use data to optimize and track your web3 marketing campaigns. 1. Learn the ROI of different campaigns 2. Understand the user profile being driven from each campaign 3. Identify consumer preferences and market trends