In the spring, I wrote a piece called “Big Bet Bummer.” Mostly it was about the “funding cliff,” the thing that happens when big bet-driven dreams meet current funding realities. Instead of a series of eight-figure grants fueling a march to glory, leaders found themselves unwinding grand plans and laying off hard-won hires.
In the aftermath of that piece, a lot of people thought I was opposed to the whole idea of big bets. Not at all. I just think we got some things wrong on the first go-round.
It doesn’t have to be that way, and I think we’re at a point where we can turn a bummer into a bonanza. I have a new formula for big bet (or any big windfall) success and it’s this:
*???????????? ??????’???? ???????? ?????? ??????.*
Why? Well, that’s the experience of 90 percent of recipients so far. But the more important reason is that the “only-one” scenario will nudge you toward the optimal use of all that dough.
Big bet money is your chance to escape a linear relationship between money and impact. Mostly, this means a big shift from direct delivery—from doing it yourself—to the ?????????????????????? ?????? ???????????????? ???? ????????????, ?????????? ???? ???????? “??????????-????-??????????:” Governments, NGOs, or businesses.
That transition to the doer-at-scale is the central and essential driver of the “?????? ??????????” from linear to exponential impact, but there are other necessary, intertwined contributors. The most important are:
- ???????????? ?????? ?????????? to make it better, simpler, and cheaper.?
- ???????????????????? ????????????-????-??????????—mostly Big Aid and governments—to drive all that doing.??
- ?????????????? ?????? ???????????????? ???? ???????? to lower transaction costs, extend reach, and improve outcomes.
- ???????????????????? ?????? ???????????? ?????????????? that pave the way to scale.
- Finding various ways to recruit allies and create coalitions for ???????????????????? ????????????.
Read the full piece for how to turn a one time score into an impact jackpot with some examples of how some organizations in our portfolio —Food For Education, Muso, Last Mile Health, Living Goods, Amani Global Works , Integrate Health, and Healthy Learners — are using big bet money to drive the ?????? ?????????? to exponential impact.