Mudge

Happy Candy Corn Appreciation Month? for all those who celebrate! Just me? Now seems like the perfect time to re-read our VERY educational piece from last year about candy corn. Hell, we even interviewed a food scientist and an R&D legend from Ben & Jerry's. Hey, Brach's Confectioners, it's me—your unofficial VIP customer, single-handedly responsible for at least 20% of your candy corn sales this year. ???? #cpg #foodandbeverage #candycorn

You know what I HATE? When I meet brands doing the coolest sh*t but they don’t have the money to invest in good brand positioning or packaging design and the damn thing falls flat with consumers. I wanted to create some education and tools they could actually afford, so they can DIY (but with guidance)! After months of tinkering, tweaking, and fine-tuning Mudge Food & Bev Brand Bootcamp is live and ready to help you whip your brand into shape. We’ve taken some of our most effective learnings from 20+ years in CPG food & beverage branding and spent the past year compiling them together in one practical, easy-to-digest course. Complete with templates, workbooks, and exercises for CPG founders & entrepreneurs, Mudge Food & Bev Brand Bootcamp offers comprehensive lessons in branding and design for even the smallest startups. Check it out here: mudge.podia.com #entrepreneurs #founders #CPG #foodandbeverage #branding #brandeducation #brandingcourse

OMG NOT ANOTHER WEBINAR?! But yes. Launch Lab is a treasure trove of essential insights for natural brands seeking expert guidance on launching (and innovating) with success. Join us?Monday 8/19 at 1PM EST/ 10AM PST as we guide you through the process of taking your natural brand from?concept to consumer. We’ll be dropping some knowledge with our expert partners?NSF - Food and Nutrition?and?Publicity For Good, covering all of the steps of the process: - Ideation - Research - Branding - Packaging - Certifications - Commercialization - Public Relations Register here: https://lnkd.in/eSfbxtJ3

Mudge launched our new newsletter, you might wonder how we got here... Last week, as I was speed-lunging from my morning ice plunge to my mid-morning ice plunge, a taxi cab drove through a puddle, sending a wave of icy-cold trash water into my face. Soaked from the puddle (and the prior two ice baths) I went into a flow state and managed to achieve total clarity. A vision entered my mind as if a tiny little television had been implanted in my cerebral cortex. It was Tom Anderson –Tom from MySpace. “TOM!” I screeched, “TELL ME WHAT TO DO!” Tom took out a permanent marker and wrote on the whiteboard behind him: EMAIL. Loud and clear, Tom. We have a new email. It's got brand lessons, CPG astrology, fish content, and AMPLE emojis. Thank you, unnamed taxi driver. Sign up here: https://lnkd.in/eh_uNKYF #branding #packagingdesign #cpgindustry #newsletter