Mucker Capital

Congratulations OptimHire, we are excited about the next steps on this incredible journey! Keep changing the world for good one step at a time Lakshmi (Larry) Kodali, excited on what is yet to come.

How can we understand new buyer behavior trends in 2025??? Our friend Eugene "Blue" Bowen from G2 explains trends and buyer behavior from G2 reports. If you want to understand what startups are using in the AI scene, check out the full replay of our webinar. Link in comments below.

Women entrepreneurs aren’t just launching companies—they’re shaping the future of business.??? In the last two decades,?women’s early-stage entrepreneurial activity has grown by 70%?(Global Entrepreneurship Monitor 2023/2024). Yet,?women-led startups still receive less than 3% of global VC funding?(PitchBook, 2023). Despite these challenges,?women founders continue to lead, innovate, and build high-growth businesses. They take risks, pivot, and redefine industries—proving that?resilience and vision fuel lasting success. At Mucker Capital, we’re proud to support a community of?bold, driven female founders?making a real impact. This Women’s Month, we’re highlighting just a few—though many more in our network are shaping the future. Thanks to Susanne Mitschke, Rachael McCrary, and Saujin Yi for inspiring us with their journeys! To all the women building the next generation of companies: Keep going. The world needs your vision.??? #WomensMonth #FemaleFounders #WomenInStartups #MuckerCapital #WomenEntrepreneurs

Should we stick to one generative AI? We have been seeing major updates like OpenAI ChatGPT 4.5 and Deepseek 3FS. Being tied down to one AI provider could limit your startup's agility. With rapid advancements, your ability to quickly switch models in and out is critical. We had Dan Cleary from PromptHub who gave us clear insights into DeepSeek and OpenAI differences and how things are changing rapidly. What can we do? - Avoid dependency on a single generative AI provider; flexibility is crucial. - Prioritize systems or platforms to streamline model swapping. EG: Use platforms that you can prompt using various models. The great news is that there has never been a better time to build and iterate quickly. What generative AI has your start-up been using? Let us know in the comments and as a bonus, we'll DM you the full-featured video and slides!

Have you heard about the new Gmail and Outlook rules? We sat down with our friends at ColdIQ to talk about building an automated sales engine that actually works. Dan Rosenthal broke down how these new rules impact outbound emails—and what you can do to avoid the dreaded spam folder to what is working now. What’s your take on outbound emailing? Is it working for you? Do you think a 3-5% response rate is realistic? Drop your thoughts in the comments! Want to learn more about ColdIQ’s approach? The full webinar replay is linked in the comments.

Struggling with discovery calls and qualifications? Founder-led sales are part of practically every B2B startup journey, but without the right approach pipeline-building becomes a guessing game. Richard Harris?, in our next Mucker Growth Session, will break down how startups can: - Run better discovery calls and qualify leads effectively. - Implement a robust qualification methodology and process. - Ensure the foundations are set up as you build your sales organization. If you can’t attend live, drop "discovery" in the comments, and we’ll DM you the recording once it’s available.

Did you know how much Intelligent Conversation Software can do for your business? Check out this 1-minute video where Eugene "Blue" Bowen from G2 breaks it all down. Then, head to our blog (link in comments) to see G2’s charts comparing the top software options—so you can find the right fit for your business. If you’re not using these tools yet, this could be a game changer for your sales process. Plus, check out other AI-powered sales tools that can enhance your selling team of one!

Missed "Building Product Without Knowing Code" with Adam New-Waterson? Here’s What You Missed If you’re a non-technical founder, you don’t need to code to start building. In our latest session, Adam New-Waterson shared how he went from zero technical background to launching AI-powered products—fast. ?? AI isn’t just for simple tasks – See how Adam built a product analytics platform & survey engine with minimal cost and no prior experience ?? Step-by-step approach to building – How to break down your product into manageable phases and iterate quickly ?? Common mistakes to avoid – The importance of structuring your project correctly and creating solid requirements before coding ?? Beyond the MVP – How AI helps refine features, prioritize customer requests, and streamline product launches Catch the full session and replay the insights—link in comments! ??

If you’re in Toronto (or will be in town), join our team member David B. at the Toronto Founders & Investors event on March 3rd!

???? ?????? ???????? ???? ???????? ?????? ???? ???????????????? ???????????????? ?????? ???????? ????????????? Too many startup founders treat LinkedIn as just a job board—but when used strategically, it’s a powerhouse for growth, brand-building, and customer acquisition. Join our Mucker Growth Session where LinkedIn experts Alec Paul (Founder SalesBrand) and Kyle Williams (Founder Brickstack ?? ) will reveal how to: ? Position yourself as a thought leader—even if you’re starting out ? Craft engaging content that drives leads and avoids common pitfalls ? Implement tactical steps for immediate results Transform your LinkedIn presence from overlooked to indispensable. Let’s leverage LinkedIn to build credibility, attract customers, and drive meaningful conversations—without the spam! ??????'?? ???????? ?????? ???? ???????? ??????-???????? ??????????????????????, ???????? ???? ????????????????. #Startup #Growth #linkedinmarketing #founders #entrepreneurs #venturecapital