MRC Brand Design Studio

For over a decade, Dish to Door has been providing delicious Heat and Eat meals straight to your home, all from the award-winning kitchen of Donovan's Dish. We've been with them since the beginning and were psyched to give them the perfect update, one that keeps that same promise—warm, fun, and delightfully easy. The work: Brand Identity, Spot Illustrations, Signage, Email Templates, Ad Designs+ cc: Jill Donovan, Mya Coviello, Christine Sossi, Mike Rosado ?, Joey Carty, Kaitlin Peterson, Hannah Pirozzolo, Michele V.

?? Obsessed with our designer Hannah Pirozzolo’s family collection of vintage match books. Talk about inspo! Pictured are just a few of our favs. What are yours?

Our team had the privilege of attending Irregardless' 50th anniversary celebration in downtown Raleigh. It was an honor to complete a brand refresh for this iconic restaurant, paying tribute to its 50 years since opening in 1975. Arthur’s moving speech and the outpouring of support from the community, including Governor Josh Stein and other local officials, made the event even incredibly special. We're proud to be part of their journey. Great seeing friends and community leaders like Andrea Weigl, Kitty Kinnin, Gina Pearce Stephens, Max Trujillo! And congrats to our friend Lee Robinson on a fantastic event! ??

Established in 1951 ?? Reimagined in 2025 Feature Project: https://lnkd.in/eqAHGQ7v ??Lloyd’s Full Service ?? got the full MRC ‘Willy Wonka’ treatment—our inside-baseball way of saying, “Go wild.” ... a series of versatile logo lockups, mascots, and tertiary spot illustrations, along with branded colorways, fonts, and a full suite of secondary assets like menus, coasters, and more. We partnered with Early Bird, Night Owl, the hospitality group behind The Durham Hotel, The Mayton, Peck & Plume, The Willard Rooftop Lounge and more, for this exciting challenge to create an offering that honors the buildings nostalgic charm while embracing a fresh, modern identity. Lloyd’s is designed to be a neighborhood ‘third place’ for locals and a must-visit destination for travelers. The brand needed to strike a balance—respecting its history while reflecting its future. And, of course, it wouldn’t be an MRC project without a collection of playful spot illustrations. Once our mascot, Lloyd, was developed, we expanded the world with a cast of characters and elements that bring personality to every touchpoint. The Work: Logos, Colors, Fonts, Messaging, Illustrations, Menus, Sign Design & More cc: Craig Shipley, CRME, CHDM Craig Spitzer,Nicole Bogas, CHDM Ashley Malinowski

At Esse Architects, elevating the every day isn’t just a philosophy—it’s the foundation of everything they do. Grounded in North Carolina’s state motto, To Be Rather Than to Seem, they bring authenticity and purpose to every space they design. Their work is all about crafting community-driven spaces that inspire, and their new brand identity reflects that same vision. We were honored to help articulate their story with a new name, logo, colors, fonts, graphics and brand messaging—designed to match the impact they create. Their philosophy? Design. Deliver. Delight. And they do, in every project. Congratulations to the Esse Team! Feature work page here: https://lnkd.in/e4MCEjiY

We’re excited to celebrate 50 years of Irregardless, a Raleigh ??, and grateful to be part of their rebrand! ?? A key element of this rebrand was creating a hand-lettered wordmark that pays tribute to the restaurant’s rich legacy while bringing a fresh, personal touch to its modern identity. Alongside this, we introduced a new color palette and playful custom illustrations, like 'Yacht Brocc' mascot, to bring back a bit of funky character and energy to their brand. It’s been an honor to help Irregardless evolve, combining nostalgia with a vibrant, contemporary look. Here’s to more incredible food, great memories, and 50 more years! ?? Irregardless Feature Page Here: https://lnkd.in/eDxHb26d cc: Lee Robinson, Mike Rosado ? Joey Carty Kaitlin Peterson Hannah Pirozzolo Mountain Laurel Digital Rachel Moss, Lauren Griffin, Andrea Weigl

Meet K38—serving up the best Baja-inspired flavors since 1993! Named after the legendary surf break at kilometer marker 38 in Baja California, K38 has built a loyal following with its welcoming atmosphere and fresh, flavorful menu. ???? After decades of success in Wilmington, NC, they partnered with us to refresh their brand identity and set the stage for expansion along the East Coast. Our work included custom hand-drawn illustrations, brand messaging, and a bold, refreshed look. ?? Feature page link: https://lnkd.in/eXUpSvtT ??Their newest location—Carolina Beach—is coming soon!

Friends, creatives and more! MRC has a couple of office spaces open at our headquarters, in the historic Raleigh Building, right in the heart of downtown Raleigh. If you're a small team, a solopreneur, or just want to have an office away from home where you're in walking distance to some of the best restaurants, museums, festivals and coffee shops in town, reach out! We're on the 4th floor, so views of Artsplosure, Hopscotch and other street events are spectacular. Want to learn more, connect back at [email protected].

Thanks for trusting us! Huffman Architects, PA, we're so happy to be a small part of this journey with you. Congratulations! We can't wait to see what you do in 2025. cc: Miranda Potthoff, AIA, LEED AP, Eric Sowers #branding #brandrefresh

Well, here we are, once again wrapping up another year. It’s hard to imagine we’re just hours away from the year 2025—year 15 of MRC (eek!). AI is the new Y2K, cars are driving themselves (and us) all around town, and unidentified drones are hinting that ET might be back for more Reese's. We are officially living in the future. But before we put on our jetpacks and fly into the new year, we want to take a moment to reflect on the wild ride we’ve had in ’24. We are eternally grateful ?? to our pals, collaborators, clients, and everyone else for the enormous trust you’ve placed in us. It’s been a blast and an honor. Special shoutout to these creatives Marc Lewis, Lauren Griffin, Brandon Frye, Felicia Perry Trujillo, alex crotti, Doug Ransdell, Alex Boerner, Max Trujillo, Casey Nifong, Sam Viviano for all the special sauce you've helped create with us. We wouldn’t be here without you. Here’s to ’25! Let’s launch.