Curious about Revenue Marketing, and how these practices can transform marketing into a true strategic business driver? Join us for one of our in-person discussions in a city near you -- great conversations with like-minded leaders. If you don't see your city listed, check back soon as we add more. https://lnkd.in/etfwVxzA #revenuemarketing #CMO #VPofMarketing
Mperativ
商业智能平台
San Francisco，California 998 位关注者
Mperativ offers a revenue marketing & attribution platform that connects GTM activities to pipeline and revenue.
关于我们
Achieving successful marketing analytics and revenue attribution hinges on a meticulously crafted strategy, a well-defined lead plan, and measurable KPIs that serve as benchmarks for success. Unfortunately, existing vendor analytics and attribution solutions have often operated in isolation from the overarching go-to-market strategy, making it challenging to convey the impact of marketing at the executive level. Enter Mperativ, a groundbreaking revenue marketing platform designed to operationalize your end-to-end marketing strategy and bridge the marketing credibility gap. Founded by the visionary marketing duo Jim McHugh and Daniel Raskin, the Mperativ platform incorporates our Trusted Marketing Credibility Framework principles. The Mperativ platform provides: Demand Engine Visibility: Integrate Mperativ with your martech stack for instant visibility across your demand engine. Fiscal Objectives: Translate your fiscal year plan into quarterly objectives to track how you're doing so you can mitigate any problems along the way. Leads and Account KPIs: View lead- and account-based views of the demand engine, improving your understanding of the number of companies and individuals engaged. Contribution: Gain insight into the go-to-market activities driving new account acquisition and consistently evaluate marketing performance relative to fiscal year objectives. Revenue Attribution: Communicate ROI and marketing influence using multi-touch attribution, pinpointing the key activities driving pipeline creation, sales acceleration, and deals won. Customer Journey: Visualize every touch in the customer journey and reveal which activities drive pipeline, revenue, and ROI. Elevate your marketing game with Mperativ, where strategy meets execution seamlessly.
- 网站
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https://mperativ.io
Mperativ的外部链接
- 所属行业
- 商业智能平台
- 规模
- 11-50 人
- 总部
- San Francisco，California
- 类型
- 私人持股
- 创立
- 2021
- 领域
- Machine Learning、AI、Marketing analytics、Data Visualizations、Attribution、MarTech、RevOps、Revenue Operations、Marketing Operations和MOPS
产品
![点击此处查看Mperativ Revenue Marketing Platform]()
Mperativ Revenue Marketing Platform
营销归因软件
The Mperativ Revenue Marketing Platform helps CMOs to easily implement a scalable go-to-market strategy through smarter data and processes.
地点
Mperativ员工
动态
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Companies that align sales and marketing are "67% more efficient at closing deals and 15% more profitable,” notes Forbes. At Mperativ, we believe companies that align marketing with the goals of other executives such as the CFO and CEO see more efficiency and growth. Read more: https://lnkd.in/e_kmSZEM
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Sign up for Pavilion's Demo Day on March 19! Mperativ co-founder Daniel Raskin will be showcasing the platform at 1:04 PM EST / 10:04 AM PST. Don't be late—arrive no later than 1:03 PM EST! ?? https://lnkd.in/e6ZuBwy6
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What do you attribute your success to? Marketing attribution should do more than just assign credit—it should empower leaders with insights that drive real business outcomes. Check out how modern marketing attribution can be a game changer. Download our latest white paper. https://lnkd.in/esa3G_ci
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Campaign cards stack the deck for marketing execs. Each card distills critical campaign metrics into a single view, making it easy to assess impact at a glance and report with confidence. Check out the latest with our CMO, Daniel Raskin. https://lnkd.in/g-46yJkV
Mperativ Campaign Cards Overview Video
https://www.youtube.com/
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Still buzzing after #B2BMX? So are we. Grateful for the opportunity to connect with Leslie Greenwood, Simone Fricchione, MBA, Edessa Polzin, PCM?? , and Aaron Bean, and everyone else we met in Arizona. ?? Here's to another great year of #revenuemarketing.
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Thank you #B2BMX. Amazing event! Great session and people! Looking forward to Carlsbad!
The future of #revenuemarketing is here. Just ask our CMO, Daniel Raskin. If you're not at #B2BMX this week, don't worry. We've got you covered. Check out our upcoming events. Link in comments. ??
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Aren't they pretty? ?? At Mperativ, we believe that marketing shouldn’t have to fight for credibility—it should be able to prove its impact effortlessly. That’s why we developed Campaign Cards, a single source of truth that gives marketers complete visibility into how their campaigns influence pipeline and revenue. Check 'em out. https://lnkd.in/eTt874fV
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The future of #revenuemarketing is here. Just ask our CMO, Daniel Raskin. If you're not at #B2BMX this week, don't worry. We've got you covered. Check out our upcoming events. Link in comments. ??
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