MPACTIFY

Kamala Harris’s loss shows the cost of ignoring unfiltered public voices. It is a warning for democracies like the UK, Germany, and Canada..! Leaders who listen, adapt, and address grassroots concerns can rebuild trust and lead in this new era of digital democracy.

The world will experience just the beginning of a new wave in political communication—one that prioritizes authenticity and connection over convention! #PR #Politics

Global and democratic institutions are losing relevance because they fail to adapt. Fact: employee-led advocacy is now essential for building genuine connections with audiences. Steps to Implement: -retrain your employees: equip them with modern communication skills. -allow and encourage them to lead in communications. Because authentic voices matter. Today, audiences prefer genuine employee narratives over impersonal institutional statements. #AfD #politics #PR #communications #impact

There’s no doubt that Generation Z is the most influential young generation poised to impact the world. But are they all the same? Livia Florina Schr?der says “NO”. It’s a mistake to lump them together. Listening to Gen Z individually and understanding their mindsets and aspirations reveals crucial insights for the future of impact-driven organizations and the corporate world. Here’s why Gen Z is redefining the game: 1. Unmatched Digital Influence: Gen Z dominates platforms like TikTok Instagram and YouTube setting trends and leading global movements. They are digital natives, seamlessly blending advocacy and influence. 2. Demand for authenticity: over 90% of Gen Z expects organizations to address social and environmental issues (McKinsey & Company). They don’t just consume content—they drive conversations and inspire change. 3. Power of peer trust: 63% of Gen Z trusts recommendations from influencers they follow over traditional celebrities (Morning Consult). Authentic voices resonate with them far more than polished scripts. 4. Impactful activism: from #FridaysForFuture to #BlackLivesMatter, Gen Z has shown they can mobilize millions for change. They aren’t just the future—they’re the present force for action. At MPACTIFY we harness the unique power of Gen Z to activate authentic voices within international organizations, fostering genuine communication to build trust and drive positive impact. Listen to our very own Livia’s inspiring story. Ps. The interview is in German ?? #GenZ #DigitalInfluence #TrustBuilding #Sustainability

Ist die GenZ die Generation Chaos?? In der neusten Folge von Du Entscheidisch mit Livia Florina Schr?der werden Kevin Keller Mazza und ich über die Vorurteile der Generartion Z und die Auswirkungen von Social Media auf die GenZ aufgekl?rt. Natürlich darf Livias spannender Werdegang als Jungunternehmerin nicht fehlen! Lass dich inspirieren???? Die Folge findest Du hier: https://lnkd.in/etHPETB3

Last Friday, at the Forbes Money Summit, a clear consensus emerged: profit is essential, but purpose delivers true satisfaction. Leaders like Rico of Alternative Bank Schweiz asserted that focusing on purpose is vital for both societal and environmental health. He sees banks as crucial in driving sustainability, motivated by the belief that "money makes the world go round." Proving sustainable practices is viable is what drives him. After climbing the corporate ladder at major banks, Lenah’s perspective shifted following motherhood. She realized her work lacked a sense of purpose. Motivated to align her career with her values, she transitioned to radicant bank that actively supports SDGs. These views reflect a broader trend among the younger generation seeking meaningful roles over mere job titles. Key insights for impact-driven organizations: - value alignment: nearly two-thirds of Gen Z seek employers whose values resonate with their own, finding more fulfillment in alignment than in financial gain alone. - societal impact: Gen Z's passion for societal issues drives them towards work that offers real fulfillment through meaningful contributions, expecting employers to share this commitment. - lifestyle choices: both Gen Z and Millennials prioritize living according to their values, even at a cost. - climate action: their advocacy for environmental action is driven by a deep-seated desire to contribute positively. What this means for organizations: To attract and retain the top talent of the future, it's not enough to prioritize purpose over profit or to simply be purpose-driven! Organizations must bridge the gap between their purposes and those of their employees. 'purpose congruence' is the key to the future!

Today’s achievers are proving that you are more than your job. On Friday, we attended the Forbes Money Summit. We meet amazing individuals who take matters in their own hands to drive meaningful impact. No?lle Demole, B.A, M.Sc, Ph.D candidate shows that employment doesn't define your entire identity. You are your values, character, beliefs, actions, interests, relationships. She didn’t settle down for her role as the client due diligence expert at Bank Julius Baer. She: - Founded Shere Khan Youth Protection, which helps over 400 students in India through education. - Started Egidays SA, a Swiss company that sells free period product dispensers for businesses and schools. - Is studying for a Ph.D. in Criminology at the University of Cambridge, researching sex trafficking issues. - Was named on the Forbes Under 30 list in 2020. She shows that we each can have positive impact by following our values, beliefs, dreams, aspirations beyond our 9-5 jobs.

I’m Laura Strub Rodrigues - a sociolinguist with a focus on law and digitalization. The complex relationship between language, culture, and the rapidly evolving digital landscape presents new challenges to mutual understanding and trust. To address these challenges, I have joined the team at MPACTIFY. My interests are rooted in social equality and justice, and I utilize interdisciplinary methods to examine digitalization processes, particularly the linguistic influences on interaction and perception. Through my academic and professional journey in sociolinguistics, I have developed a profound comprehension of the impact that transparent communication has within a project, organization, or society. My collaborative efforts with various institutions have been geared towards establishing sustainable internal and external communication strategies. By translating my theoretical knowledge into practical applications, I have enhanced the transparency and efficiency of team dynamics. At MPACTIFY, we are dedicated to uncovering innovative solutions for familiar social challenges by integrating insights from diverse disciplines. My role in communication strategy is pivotal in creating an environment where the public and organizations can converge, fostering new avenues for enhanced mutual understanding and cooperation.

I’m Livia Florina Schr?der - the co-founder of Neuronetix. I'm a digital native, passionate about AI, digital communication, and innovation. ‘sLebe isch doch toll’— But here’s the deal: organizations that don’t innovate? Well, they’re destined to fall behind. By 2025, Gen Z will comprise 27% of the workforce. They value genuine, straightforward communication. And guess what? As digital natives, they’re shaping the future of communication. I’ve been in the game since I was 15, diving into online business ventures and exploring various industries. My journey has taken me across international projects, where I’ve advised 100 clients on social media, AI, and innovation. My insights? They’re not theoretical fluff. They’re grounded in lived experiences—the kind that resonates with the heartbeat of the emerging workforce. Now, at MPACTIFY, I’m on a mission. I use my expertise to guide impact organizations through the digital transformation. Why? Because authenticity in communication isn’t just a nice-to-have—it’s an absolute must in a world that demands nothing less.