Today, we’re unveiling our 2024 Making Fierce Friends? report, a study revealing brands that build authentic relationships with their customers by leveraging trust, relevance and affection are better positioned for long-term business success. Stemming from a survey of over 3,000 B2B and B2C decision-makers responsible for buying decisions across various industries, the research highlights the powerful impact of using friendship as a brand operating system. Explore our full research findings along with actionable insights for brands: https://bit.ly/3YpjZNd #MowerAgency #MakingFierceFriends #Branding #BrandTrust #CustomerLoyalty
Mower Agency | 100% Employee-Owned
广告服务
Syracuse，NY 16,156 位关注者
A women-led and 100% employee-owned advertising, marketing, and PR agency known for Making Fierce Friends?.
关于我们
At Mower, we take things personally. As a fiercely independent, women-led, 100% employee-owned advertising, marketing, and PR agency, we’re always forging new connections. Because in a world of agencies, what you really need is a friend—and that’s us. We spark fierce friendships between brands, customers, and stakeholders to create authentic and enduring connections using affection, relevance and trust. We call it Making Fierce Friends?. Mower’s Employee Stock Ownership Plan (ESOP) embodies our commitment to providing a unique employee experience that delivers multiple benefits to our colleagues and clients. Our 140+ specialists across 18 cities supporting a wide range of industries and service sectors—including Energy & Sustainability, B2B, Healthcare, Financial Services, Travel & Tourism, Building & Construction, and Transportation & Logistics—have a shared passion, responsibility and accountability for the success of our clients. We act like owners, and it shows.
- 网站
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https://www.mower.com
Mower Agency | 100% Employee-Owned的外部链接
- 所属行业
- 广告服务
- 规模
- 51-200 人
- 总部
- Syracuse，NY
- 类型
- 私人持股
- 创立
- 1968
- 领域
- B2B marketing、crisis communications、public relations/public affairs、SEM、consumer advertising、social marketing、shopper marketing、visual merchandising、digital/direct/relationship marketing、brand development、reputation management和cause-related marketing
地点
Mower Agency | 100% Employee-Owned员工
动态
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If your financial institution wants to boost its online visibility—but you're feeling overwhelmed by constantly changing rules and acronyms—our Senior Strategist Caterina Romano can help. She's outlined four key steps to boost your digital presence, covering everything from quality content creation to technical optimization: https://bit.ly/3NpZF7V #MowerAgency #SEO #SERP #FinancialMarketing #MakingFierceFriends
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Over 55 years of experience in energy and utility marketing pays off. ?? We're thrilled to announce our win at the annual E Source Utility Ad Awards for our work with client-partner FirstEnergy on their "Light the Way" campaign. You can learn more about our work, and E Source, right here: https://bit.ly/3zKMeMP #MowerAgency #UtilityAdAwards #ESourceForum #UtilityMarketing #EnergySustainability #MakingFierceFriends
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Consumers are at a crossroads of trust and skepticism. To capture their attention, brands must go beyond surface-level statements. Mower’s latest ebook explores how companies can navigate societal divides by building affinity with key audiences, achieving alignment with ESG and CSR goals and ensuring that their policies and programs transcend political noise. Learn what it takes to foster trust and drive success in this era of uncertainty: https://bit.ly/4cE1hFR #MowerAgency #MakingFierceFriends #CultureWars #ConsumerTrust #MissionVisionValues
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Happy 80th birthday to our friend and founder, Eric Mower, whose leadership has paved the way for decades of creativity, collaboration and success. Here's to Mower milestones! ?? #MowerAgency #MakingFierceFriends #LeadershipLegacy
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We're proud to announce that Account Director Maggie Hooper will be joining the racial equity roundtable hosted by Eleversity and Erie County on October 15. Building on our CEO Stephanie Crockett's allyship discussion this summer, Maggie will collaborate with industry leaders to explore strategies that empower Black women and Women of Color in their journey to leadership roles across public and private sectors. #MowerAgency #DiversityInLeadership #RepresentationMatters #MakingFierceFriends
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What’s stopping people without a doctor from making that first appointment? A lot, it turns out. Get our “Doctor Dodgers” research: https://bit.ly/3BAmKSB #MowerAgency #DoctorDodgers #MakingFierceFriends
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From mergers to new revenue streams, the healthcare industry is evolving. But here's what many overlook: the critical role of rebranding during consolidation. Our EVP of Operations, Erinn Steffen, explores the benefits of master brand architecture and how it can save headaches (and dollars) during company changes. Learn more about her recommended best practices here. https://bit.ly/3U2cw3Y #MowerAgency #HealthcareMarketing #Rebranding #MakingFierceFriends
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We're landing in Denver and we're ready to shoot the SHS. Two of our healthcare specialty experts, Gary Holmes and Michael Baron, will be at the 2024 Society for Health Care Strategy & Market Development (SHSMD) Connections Conference to network, learn and bring back the latest knowledge in healthcare marketing. #MowerAgency #SHSMD #HealthcareMarketing #MakingFierceFriends
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Members of our public relations team, Mary Gendron and Julie M. Thomas, MMC, recently attended the New York State Tourism Industry Association (NYSTIA)’s annual meeting in the charming town of Saratoga Springs, NY. In addition to exploring this historical backdrop and learning from industry experts, they also enjoyed spending time with our friends from Westchester County Tourism & Film. #MowerAgency #MakingFierceFriends #NYSTIA #ILNY #DestinationMarketing #TravelAndTourism?