Movable Ink

At Movable Ink, we’re all about pushing limits, and our partnership with Braze is no different. With the new Da Vinci integration and expanded Studio features—including WhatsApp—we’re making personalized, real-time customer experiences easier than ever. Bryan Wade, our Chief Product Officer, reveals how Braze customers can tap into Da Vinci for AI-powered content in batch emails, while Studio ensures email, push, SMS, app inbox, and WhatsApp deliver dynamic, data-driven experiences that connect. We can’t wait to see how you’ll bring this partnership to life. Get started today ?? ?https://lnkd.in/eKtnTbAq

Feeling good this Friday? Take it up a notch with Incredible Opportunities, your go-to roundup of the latest marketing roles from our esteemed partners and brand network. This week’s featured opportunities: ? Sr. Brand Marketing Manager, Beats by Dre at Apple ? Email Marketing Officer at The Salvation Army ? CRM Lead at PlayStation Check out the full list here: https://lnkd.in/eP3q9jHv

Heading to Shoptalk March 25-27? Let’s connect! The Movable Ink team, including?Julio Lopez,?Noah Levine,?Rachel Eisen, and?Lauren (Baer) Preskenis, will be onsite all week and ready to talk all things personalization. If you're looking for the ultimate pre-party, we’ve got you covered. We’re teaming up with Wunderkind to bring you an unforgettable night at the Wunder Suite in Mandalay Bay. ?? March 26, 2025 ? 6:00 – 8:00 PM ?? Wunder Suite at Mandalay Bay, Las Vegas Spots are limited. RSVP here: https://lnkd.in/eEc8k8dE

?? The Magenta Friday: Beyond the Bots agenda just dropped—and it's stacked! On March 28, we’re bringing together retailers, AI pioneers, and martech leaders to break down the AI strategies that actually drive results. And now, you can see exactly what’s in store: ?? Ballard Designs’ Senior Manager of CRM Marketing, Melissa Metcalf pulls back the curtain on how the retailer is using Movable Ink Da Vinci to drive key business metrics. ?? Marketing AI Institute’s CEO, Paul Roetzer breaks down the state of AI today and what’s next. ?? Merkle’s VP of Tech Strategy, Beth Billingsley, and VP of Messaging Solutions and Innovation, Erin Kelsh, unpack how brands can navigate AI’s new normal—and come out ahead. ?? Attentive, Bazaarvoice, and Movable Ink tackle marketers’ biggest AI questions—think data transparency, quick wins, and what 10/10 personalization really looks like. ?? Steal These AIdeas serves up hands-on AI strategies from Movable Ink’s Strategy team, Meaghan Bilinski and Kelsey Organ, to help you launch high-impact AI-powered campaigns the right way. Register now to resevre your spot and enter for the chance to win epic prizes here ?? https://lnkd.in/eH_HgbgH

Sports fans are paying attention to their inboxes more than ever. That means now is the time to wow them with personalized content that dazzles with every send. In our latest lookbook, you’ll get the inside scoop on how sports giants like Milwaukee Bucks Inc., Dallas Mavericks, Chelsea Football Club, and many more elevate their communications with real-time, data-powered personalization. Get the full lookbook here ?? https://lnkd.in/eSHz_Jft

?? It’s happening. Think Summit tickets are live! ?? On June 17-18, Think Summit NYC returns to The Glasshouse, bringing together the brightest minds in digital marketing for two days of big ideas, stand-out strategies, and plenty of wow moments. This year’s theme, /create, is about ditching spreadsheets and rigid segments to deliver marketing that’s dynamic, disruptive, and built for the future. Expect major announcements from Movable Ink and insights from industry leaders who know how to make an impact. Early bird tickets are on sale, grab yours before April 11 with code EARLY-75 ?? ?https://lnkd.in/equmbJvw

Personalization works, and DSW Designer Shoe Warehouse has the results to prove it. By testing, refining, and refreshing their creative, they saw an 89% increase in revenue. Maria Lee, Senior CRM Specialist at DSW, put it best. With customer trends always shifting, the team focused on continuous testing to keep their marketing fresh. They started with quick wins, like refining their linking strategy, then moved on to bigger creative updates to boost engagement. Retail TouchPoints took a closer look at how DSW is making every message count. Check it out here: https://lnkd.in/e57YDzDd

?? Keep your eyes peeled! We’re dropping the Magenta Friday speaker lineup this week– and trust us, it’s stacked. On March 28th, Magenta Friday is back and going Beyond the Bots. No AI hype, just real strategies that drive results. Top martech leaders and a major retail brand are taking the (virtual) stage to share what actually works. Be the first to see the lineup, get big announcements, and enter to win exclusive prizes. Register now: https://lnkd.in/eH_HgbgH

“I just wanted to celebrate that with our ESP and Movable Ink, we’re delivering over 10 million unique variations every single week.” For Tesco, Elly Hancock, the brand’s Local Email Marketing Manager, shares a sentiment familiar to many marketers at large organizations, navigating multiple stakeholders, revisions, and approvals can make it difficult to think beyond the daily grind, often leading to a batch-and-blast approach. By leveraging automated, dynamic personalization with Movable Ink, Tesco saw click-through rates jump by 26%, proving the power of incremental personalization to drive true 1:1 engagement. Want to see how Tesco makes it happen? Watch their Think Summit Europe session on demand here: https://lnkd.in/eH7qeeSf

#InternationalWomensDay may have been on Saturday, but at Movable Pink, we’re celebrating all month long. ?? Our collective is dedicated to uplifting women, non-binary folks, and allies at Movable Ink, creating a space for empowerment, camaraderie, and belonging. This month, we’re spotlighting some of the incredible members behind Movable Pink. Today, we’re celebrating Shannon Cook and Lisseth Ramirez, sharing what the women in their lives mean to them. Let’s take this moment to honor the women who inspire us, break barriers, and make an impact every day. ?? #IWD2025 #womenshistorymonth