Motto?

Coming soon: a first look! As Motto grows its global presence, our co-founder Sunny Bonnell is increasingly sought after as a keynote speaker and trusted voice in the press and media. Widely recognized for her perspective on visionary leadership as the competitive driver of culture and brand, her new speaking website is almost here— ...And it's next-level. ?? A bold, immersive experience showcasing her keynotes and press on: ?? Igniting big ideas ?? Shaping innovative cultures through visionary leadership ?? Influencing brand perception with culture and scale You'll also be able to: ?? Watch her full interviews on Bloomberg, Cheddar, Fast Company, and more. ?? Listen to her latest podcast episodes and interviews. ?? Book Sunny for keynotes that challenge the status quo. Designed with seamless storytelling and beautiful animations, this site is more than a profile piece and a bold extension of the Motto brand. Coming next week ??

After their beta product reached 30,000 workers in New York City, founders Timothy Makalinao, Caleb Lee, and Larry Zhang knew they had a winning idea—they just needed a brand identity worthy of scaling it further. To bring its vision to life, Bandana partnered with Motto? to transform its placeholder identity into a re-envisioned brand that fully supports its vision: a worker-first job search platform that puts honesty before all else. Working hand-in-hand with stakeholders through 1:1 interviews, we distilled their ethos into a cohesive brand encapsulating the "honest to a fault" energy of a cutting-edge startup sick of shady hiring practices. Apart from fresh branding, we developed a creative name to stand out from other corporate vanilla job platforms. This was to reflect the essence of real, everyday people and creatively capture the worker's spirit. IWRA? For the People. Boasting a nearly 300-year history of form, fashion, and function, the bandana has represented many things throughout history—everything from American independence to workers’ rights. An iconic symbol of determination, hard work, and rebellion. Rosie the Riveter and Tupac come to mind—a sign of its relevance and ability to cross cultures and ages. https://lnkd.in/e6XNziKS

A lot of people ask why our brand at Motto? is anchored by a flag. Planting your flag isn’t just a symbolic act—it’s a strategic necessity. A flag represents more than a logo or a brand color. It signals your company’s core values and promise to the marketplace. By firmly planting your flag, leadership teams declare their territory. Signaling to both competitors and customers where they stand. Why is this so crucial? In a world teeming with choices, clarity cuts through noise. A well-planted flag helps your team rally around a unified vision and direction. This ensures every decision supports the company’s strategic goals. It brings forth the right customers, partners, and even talent who align with your mission and values. So, plant your flag wisely. Where you place it today defines where you go tomorrow. wearemotto.com

Charles Bukowski once said, “What matters most is how well you walk through the fire.” Motto? turns 20 today! This 20-year milestone isn’t just about us as founders. It’s about every person who believed in what we were building before it even became anything. Every teammate who poured their talent into our vision. Every client who took a leap with us. Every late night, hard decision, wild idea, and brave move that got us here. What started as two outsiders with $250 and a dream... ... is now a global company that's made a meaningful mark for a lot of people. Whether you've been with us for 10 years or 10 weeks.. You shape it, fuel it, and make it matter. Here’s to 20 more years of audacious moves. The future is calling, and we’re just getting started. wearemotto.com

Big brands are built on Big Ideas. Behind every iconic company is a single, unshakable idea, the rallying cry that fuels vision, shapes culture, and sets them apart. We craft ideas that don’t just look good on a slide but drive real momentum in the world. Here are a few bold ideas we’ve developed for clients, ideas that define, differentiate, and disrupt. When a brand is built around an Idea Worth Rallying Around?, it moves beyond product, beyond category. It becomes something people believe in. wearemotto.com

A brand system should be built for global impact. When Colliers—one of the world’s largest real estate firms—needed a bold, unified brand campaign, we built a strategy designed to scale. Across 66 countries, multiple languages, and diverse markets, we created a comprehensive brand system that brings clarity, consistency, and energy to every touchpoint. From campaign messaging to dynamic visual assets, every element was crafted to reinforce Colliers’ leadership, expertise, and vision for the future of real estate. A brand of this scale doesn’t just need a campaign. It needs a system that works anywhere, for everyone, every time. ?? See how we built it: https://lnkd.in/eczfW4W9

Interpat has been shaping the future of Intellectual Property and global healthcare innovation since 1967. When designing their symbol, every detail was meticulously crafted to reflect their role as a think tank, incubator, and protector of innovation. The result? A mark that embodies forward-thinking ideas, global connectivity, and the power of IP in advancing healthcare. A brand symbol isn’t just a design—it’s a statement of intent. If innovation, protection, and progress define your mission, your brand should signal that in an instant. Because when done right, brand works hard for you—even when you’re not in the room. ?? Behind the scenes of the Interpat identity. https://lnkd.in/gZCtwvng

Many hands. One vision. At Motto?, our brand flag is more than a symbol, it’s a mark of unity, creativity, and the collective effort behind every brand we build. We believe every great brand is built on a bold idea worth rallying around?. A vision so clear, so compelling, it’s worth staking your claim and planting your flag. So we asked a few of our team to draw the Motto flag by hand—each version as distinct as the person behind it. Yet together, they form something bigger: a collective mark of ownership, creativity, and the pursuit of brand excellence. A flag signals presence. It claims new ground. It says, this is who we are, this is what we stand for. The result is a set of flags that are as individual as handwriting, yet undeniably connected. It's a reflection of how we work: diverse perspectives, shared purpose, one powerful outcome. wearemotto.com

Branding isn’t guesswork. It’s a method. Each agency has its own "way" and we've spent almost two decades honing ours. Our signature engagements are built to guide teams through the right phases of work to achieve real outcomes. Each is a structured, strategic approach—designed to move companies from where they are to where they need to be. To reinforce this, we’ve created a new icon system, a visual language representing the depth, structure, and impact of each engagement: ?? Framework? – Aligns leadership around a Culture Code, turning values into action and empowering teams to champion the brand. ?? Foundation? – Establishes a strong strategic core, defining positioning, messaging, and identity to create long-term clarity. ?? Flagship? – Leads companies through a comprehensive rebrand, connecting strategy to visual and verbal identity for transformation. ?? Fullsail? – The most expansive engagement—guiding high-growth companies through full-scale brand development to become category leaders. Each program isn’t just a service, it’s a refined method to create impact, alignment, and ROI. ?? Explore our engagements: wearemotto.com/engagements #brandstrategy #branding #culturecode #designsystem #motto

Voice defines who you are. Tone adapts to how you speak. At Motto?, we approach Verbal Identity with precision, using a strategic matrix to map the intersection of voice and tone. ?? Voice is constant. It’s your brand’s core personality. ?? Tone is flexible. It shifts depending on the audience, platform, and context. Our framework helps brands calibrate their expressions—balancing confidence and warmth, authority and approachability, boldness and subtlety. The result? A brand that speaks with clarity, consistency, and unmistakable character, every time. ?? See the matrix in action. wearemotto.com #brandvoice #verbalidentity #branding #brandstrategy #motto