Motivas Media

??The digital marketing landscape is evolving and the future is now. According to Forbes, 2025 will be defined by trends like ROAS optimization, Connected TV advertising and a deeper focus on lead-to-sale process optimization. At Motivas, we’re already integrating these changes into our strategies to drive better results for our clients. Whether it's building a lead-to-sale journey to understand the value of each customer stage or testing a target cost per acquisition (tCPA) optimization to increase ROAS, we’re excited to help brands stay at the forefront of this digital shift. Read more about the key trends shaping 2025: https://bit.ly/3WXAn6j

Time for February’s ?? Motivas Motivations ?? What does Jamie Kisling, Ad Ops Specialist, use to stay motivated and on top of her game in paid media? ?? Carney ?? Drip Sequence

Efficient and Effective ? Decreased budget doesn’t mean a decrease in performance. In FY24 one of our clients had fewer dollars to spend on Brand Awareness, but through Motivas optimizations still saw a 60% ?? increase in landing page views through brand awareness ads. What challenges is your brand facing in FY25?

Are you the internet? Because I'm feeling a connection. Valentine's feels juuuuuust cheesy enough to be on brand for us. ?? Happy Valentine’s Day from the Motivas team.

We love celebrating birthdays around here. ?? Happy Birthday to our dog loving, University of Oklahoma repping Connor Lisle! We hope the weekend is full of golf and wine.

How do brands win the Big Game? ?? Channing Sizemore answers: a 30-second Super Bowl ad costs >$7M, so brands are getting creative beyond TV. For brands that can afford it, they’re developing integrated marketing campaigns to make a greater impact. Taco Bell has been teasing their ad ahead of the game this year by leaning into experiential shenanigans with their Live Más Drive-Thru Cam, essentially an amusement park ride camera but in the drive-thru. Customers downloaded the Taco Bell app before getting their pictures taken for a chance to be included in their Super Bowl spot. But not all brands want to invest $7M in a TV spot. In 2013, Oreo didn’t run an ad but when the lights went out in the stadium, they quickly made the now famous “You Can Still Dunk In The Dark” tweet that drove over 10k retweets, 19k likes, and 5k shares within an hour. Our pro tip? If you don't have a $7M budget, keep your eyes out for trends and moments that could apply to your brand and take advantage next week. #superbowl #biggame #marketing #paidmedia

Our team asked the question: "In 2025 - what is the value of traditional buying?" Channing Sizemore, Director, Paid Media responded: "Traditional media still holds value in a digital age because of the heightened visibility and influence of placements such as billboards and TV. And when integrated well with digital strategies, these placements can boost the reach and effectiveness of campaigns." What are YOUR thoughts on traditional in 2025?

2025 predictions from the Motivas team includes #AI, #Video and of course, #Goals. What are you forecasting to be major in 2025?

We’re rolling out a new series on our socials - Motivas Motivations - Where we have our team share what resources keep them motivated and ?? in the know ?? so they stay experts in their field. We’re starting strong with the newbie on the team, Channing Sizemore! Her picks are oldies but goodies, Ad Age and Marketing Brew.

We’re Motivas Media - we’ve assembled some of the most advanced minds and innovative strategists the industry has to offer. We’re certified on all the bigs: Meta, Google, Hubspot, and we know how to leverage those platforms to turn marketing ???? into ROI by integrating traditional and non-traditional media tactics that drive tangible results.