Motiv Design

Sustainable packaging is no longer just a buzzword—it’s an expectation. Brands are racing to reduce their environmental impact, but many find themselves asking the same questions: ? What makes packaging truly sustainable?? ? Which materials should we be using ? And how can we ensure we're not just greenwashing? In our latest blog, we break down the key considerations, material options, and best practices for brands looking to make a real impact. What kind of impact is sustainable packaging having on your business? https://lnkd.in/e6yvFnjS

Big thanks to Paul Metaxatos and the team at Motiv Design for hosting our students today! ?? Paul shared incredible insights about entrepreneurship, product innovation, and the real-world challenges of running a business. Visits like this give our students a firsthand look at the opportunities and obstacles founders navigate on their journey. We appreciate the time, wisdom, and inspiration—Motiv Design is a great example of design and business coming together to create impact! #RITVentureCapitalForum #Entrepreneurship #Startups #ProductDesign #Innovation

Does your product packaging need a update? Here are key signs that may indicate it's time for a packaging redesign to enhance your brand.

The consumer packaged goods (CPG) industry is evolving faster than ever, driven by shifting consumer expectations, technological advancements, and economic pressures. Here are some of the biggest changes happening right now: Sustainability Pressures Consumers are demanding eco-friendly packaging and responsible sourcing. Brands are investing in compostable materials, refillable systems, and carbon-neutral production. Regulations are also tightening, pushing companies to adopt more sustainable practices. E-Commerce and DTC Growth The direct-to-consumer (DTC) model continues to expand, with brands bypassing traditional retailers to build stronger customer relationships. At the same time, online marketplaces like Amazon and Walmart are reshaping how products are discovered and sold. Inflation and Private Label Competition As prices rise, private-label brands are gaining traction by offering similar quality at lower costs. CPG companies are adjusting strategies to maintain loyalty while justifying premium pricing. Which of these shifts are you seeing impact your business the most?

Back-to-back shows at?KBIS?and?The Inspired Home Show—what a ride! Paul Metaxatos, Bill Sterling, and Steffen Koury had a fantastic time diving into the latest trends, from smart kitchen tech to sustainable packaging. But the real highlight? Connecting with friends, clients, colleagues, and new faces shaping the industry. Big thanks to everyone who took the time to meet—we’re feeling inspired and excited for what’s ahead!

Back-to-back shows at?KBIS?and?The Inspired Home Show—what a ride! Paul Metaxatos, Bill Sterling, and Steffen Koury had a fantastic time diving into the latest trends, from smart kitchen tech to sustainable packaging. But the real highlight? Connecting with friends, clients, colleagues, and new faces shaping the industry. Big thanks to everyone who took the time to meet—we’re feeling inspired and excited for what’s ahead!

A day in the life of a product designer. Marketing: "Make it modern and sleek!" Engineering: "It has to function flawlessly!" Finance: "Cut costs by 25%, you know, let's shoot for 30% Manufacturing: "It must be easy to produce and work with our equipment!" Customers: "We want it durable, cheap, beautiful, and available yesterday!" Product Designers:?Somehow, we make it work.

Learn about sustainable packaging, eco-friendly materials, and how your brand can reduce its environmental impact with its packaging.

Chicago Bound for The Inspired Home Show! We’re gearing up to walk the?The Inspired Home Show Show?in Chicago, and we’d love to connect! Our founders,?Paul Metaxatos and Bill Sterling—seasoned pros in?product design and packaging—along with?Steffen Koury, our Director of Product Design, will be exploring the latest innovations and trends. If you're attending and want to chat about?design, packaging, or exciting new collaborations, let’s make it happen! Shoot us a message, and let’s meet up. See you in Chicago!

As we move into 2025, brands are facing a perfect storm—heightened competition for shoppers, decreased consumer spending, and mounting pressure from retailers. Standing out requires more than just a great product; it demands strategic product design, compelling packaging, and a seamless customer experience. Brands that focus on differentiation, efficiency, and adaptability will be best positioned to thrive. We would like to know, hoow is your team preparing for these shifting dynamics?