What to expect when expecting an #OOHMedia measurement transformation. ???? Part 1 of a very insightful series by our very own Global CXO, Kym Frank. Stay tuned ?? and stay informed with Motionworks AI Inc. ????
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I published a blog for Motionworks AI Inc. and the #OOH industry titled, "MRC OOH Measurement Standards: Behind the Numbers – Static Impressions." It's the first in a series that sheds light on the impact the change from likelihood-to-see impressions to opportunity-to-see impressions will have on the metrics themselves and OOH businesses in general. I hope my many friends and colleagues in the industry find value in this work as we all prepare for this monumental shift. #DOOH #MediaResearch Media Rating Council Market Research Council William Daddi Geopath Helen Katz David Koppelman Nick Coston OOH TODAY OOH Insider Billboard Insider Adrian Cotterill Nurlan Urazbaev