Motifmotion

?? Exciting News! ?? Motifmotion is thrilled to formally launch our Training Video services! ?? ?? Check it out here - https://lnkd.in/dKpG5szu After years of developing highly efficient production pipelines and creating dozens of hours of course content for online colleges and test prep companies, we're expanding our expertise to offer comprehensive training videos for companies and organizations. While this might sound a bit more process-driven than our dynamic animation work, we actually quite enjoy the challenge of designing the complete "machine" that powers full-scale courses and training modules. One key element of our service is ensuring that our videos integrate smoothly into LMS (Learning Management Systems), enhancing accessibility and learner engagement. But we don't stop there! Our team is also equipped to handle quizzes, interactive features, and assessments, ensuring your training programs are not just engaging but effective in building long-lasting skills. So if your team, or anyone you know has been complaining about outdated training materials and processes - head to that page and drop us a line! #TrainingVideos #eLearning #LMSIntegration #CorporateTraining

?? The Technical to Emotional Continuum, Pt. 3 ?? In previous posts, we explored the spectrum between animation designed for technical clarity and emotionally-driven storytelling. Now, let's focus on the blend: when technical precision meets emotional engagement! This combination allows us to create content that not only informs but also deeply connects. It’s especially impactful in fields where creating a safe, reassuring environment is essential, yet conveying accuracy and detail is equally important. ?? In today's example, we highlight the kidney cancer journey, where specialists like uroradiologists and oncologists guide patients through treatment. The animation helps patients understand both the technical aspects and the compassionate care they’ll receive. This hybrid approach makes content both informative and transformative. Stay tuned for more on the power of animation and storytelling! ??

?? The Technical to Emotional Continuum, Pt. 2 ?? In Pt. 1, we explored how animation and video can deliver clear, step-by-step information—ideal for training modules, tutorials, and compliance guidelines. Now, let's move to the other side of the continuum: emotionally driven content! Videos like these are designed to connect on a deeper level, telling powerful stories that evoke emotion and inspire action. Whether it’s a narrative for a fundraising campaign, a patient journey, or a social impact documentary, these videos focus on storytelling and visual beauty. In today's example, we’re sharing a silent storytelling animation from a few years ago—crafted to illustrate how organ donation can transform a deeply painful situation into one of hope and lifesaving impact. Stay tuned for our next post, where we’ll showcase how we blend these two ends of the continuum! ?? #Animation, #Storytelling, #VideoProduction #HealthcareAnimation

?? The Technical to Emotional Continuum, Pt. 1 ?? Does your organization have a complex process that needs clear communication? Something you’ve had to explain repeatedly or where static materials just don’t cut it? Today, we're talking about the "technical to emotional" continuum, a concept we often unwrap for our clients. Here’s the crux of it! ?? On one side: Animation shines at delivering clear, step-by-step information. The animation posted here for our client, Baltimore Gas and Electric, is a great example of this. Think training modules, software tutorials, medical device guides, concept or process breakdowns, and compliance guidelines. Animations like these are often "moderate" in caliber and accomplish precisely what you need them to: clarity and simplicity. ?? On the other side: We often create narratives designed to resonate emotionally. Think flagship/mission videos, fundraising campaigns, patient journeys, social impact documentaries, and awareness campaigns. These videos are often made to be as beautiful as possible. ?? But the truth is, most of our videos are a dynamic blend of both—technical info mixed with compelling storytelling. ?? In Pt. 2 and Pt. 3, we’ll explore a storytelling example, followed by a blend of the two! #Animation #Storytelling #eLearning #VideoProduction #Motifmotion

Happy Friday! It's week 8 of Motifmotion’s project highlight campaign! Today, we’re excited to share an animation we created with the IMSE Orton-Gillingham team. This introductory video highlights the impact of the world’s most successful, science-backed reading approach — structured literacy. IMSE has been a crucial player in putting an end the so-called "Reading Wars" — a manufactured debate that was never actually contested among reading experts. IMSE ensures comprehensive teacher training, early screening, and effective intervention, with aims of bridging the reading gap for English readers across the world. We’re super proud to be their partner! #Education #Literacy #StructuredLiteracy #ReadingProficiency #ScienceOfReading #IMSE #Motifmotion

?? It’s week 7 of Motifmotion’s recent project updates! ??? Today’s animation focuses on our client, Hackensack Meridian Health's approach to robotic surgery for kidney cancer. ?? In just a minute and a half, the animation helps patients understand how surgeons use robotic tools to precisely remove tumors. We also touch upon pre-surgery instructions and the importance of post-surgery care — emphasizing the importance of following discharge instructions for a smooth recovery. ?? Ensuring patients are well-informed and confident about their treatment options! #Motifmotion #Animation #Healthcare #RoboticSurgery #PatientCare #MedicalAnimation

?? In this week’s project update, check out another Motifmotion production — this time, focusing on the role of a free press and its unique ability to challenge the status quo and seek truth. Amidst a U.S. media landscape increasingly profit-driven, tribal, and entertainment-focused — the pursuit of true journalism has become more critical than ever. On a related note, we’ve said it before and we’ll say it again. We’re proud to have partnered with PBS-WHYY on this project. PBS may not provide the same ?? dog and pony show ?? that media megaliths like FOX and MSNBC do - but that’s the whole point. PBS is consistently recognized for maintaining high journalistic standards, integrity, and unbiased reporting. If you can't tell, we’re a proud partner. #Journalism #MediaIntegrity #FreePress #Motifmotion #TruthMatters

?? - It’s week 5 of Motifmotion showing off some of our recent projects and campaigns! Today, check out this sleek animation for our client, PECO. The project was designed to highlight essential features like e-bill, autopay, and outage alerts - all designed to streamline the customer experience and boost operational efficiency! Or, just tune in for the animated kitty ?? ?? ??

? - Considering animating your organization's training content? Animated training videos are capable of saving untold amounts of live training hours, they are simple and affordable, and they are far easier for learners to digest than static content. As always, one of the best parts about animation is its unmatched flexibility! In today’s project highlight, we’re showing off the first of eight eLearning episodes for our client, PHMC, who serves the Philadelphia region as an essential nonprofit health institute. This series was designed to help businesses comply with tobacco sales laws — keeping tobacco out of the hands of minors, and making Philadelphia healthier and safer. Sure, training videos might not be as exciting to create as an organization's flagship video, but there's a unique satisfaction in taking a nuanced, dull, or complex topic and distilling it down to its most essential points. Onward!

? - What’s the best way to communicate confusing and/or intimidating information to patients? ? - How about crystal clear patient education videos! Today, we’re showing off the first video in an ongoing series with our client, Hackensack Meridian - New Jersey’s largest healthcare network.? This animation discusses the treatment pathways for localized kidney cancer, offering patients vital insights. Through surgery, ablation, or active surveillance, individuals can explore tailored options for their condition. With personalized care and regular monitoring, Hackensack aims to empower patients on their journey to successfully manage kidney cancer. For reasons you can probably imagine, animation allows us to engage in “world-building” that would be very difficult to accomplish with live action videography — all the while educating and informing!