Moss Networks

Ever asked a chatbot for help and gotten a completely irrelevant answer? ?? That’s what happens when AI is built on a weak knowledge base. In CMSWire, Scott Clark explores this issue, with Rightpoint’s Gabriel Bridger sharing insights on how businesses can prevent AI from delivering outdated or inaccurate support. Read more here: https://lnkd.in/gep8zMpp #KnowledgeBase #AI #CX

AI can generate content, but it can't replicate you. ?? In a world flooded with AI, authentic human voices are a lifeline. Swipe through to see why #thoughtleadership built on real-world examples and personal experiences is more crucial than ever. Click the link to read more: https://lnkd.in/g-9EfXa3 #B2BPR #B2BCommunications

Too often, marketing and communications teams are seen as support functions. But as this Forbes article points out, they’re actually business strategy powerhouses—driving revenue, shaping brand perception, and fueling long-term growth. At Moss Networks, we see this every day. The right messaging, smart storytelling, and strategic marketing don’t just build brands, they move the bottom line. And in today’s competitive landscape, that’s more important than ever. ?? Read more on Forbes: https://lnkd.in/dTCZGbFH #Communications #B2BPR #B2BMarketing

The data speaks volumes in Mike Giambattista’s latest analysis on Customerland! With 39% of brands seeing CX scores slip, 2025 challenges businesses to rethink their approach to customer loyalty and focus on keeping existing customers happy. Great insights revealed in this State of Customer Experience Report: https://lnkd.in/ek-6BNpY? #CX

Less than 1% of advertising agencies in North America are owned by women. That number needs to change—and we’re proud to be part of the movement. As a female-led agency, we know firsthand the impact of strong women in leadership. Today, on #InternationalWomensDay, we celebrate the innovators, risk-takers, and changemakers pushing industries forward. ?? Let’s keep breaking barriers and lifting each other up! Who is a woman in business that inspires you? Tag them in the comments! #IWD2025 #AccelerateAction

Happy Birthday to our incredible PR & Marketing Director, Kat Perry! ??Thank you for all the amazing work you do for our team and clients every single day. Your creativity, dedication, and passion shines through in everything you do. Wishing you a year filled with even more success, joy, and bliss! #HappyBirthday #TeamMoss

For C-Suite leaders, your personal brand matters more than ever. In fact, 82% of people trust a company more when its leaders are active on social media. If you’re thinking “how am I supposed to build and foster my profile and a community of followers on social media that targets mine and my company’s goals?” Don’t worry–we got you. If you’re ready to build your personal brand, we can help ? Highlight your leadership journey ? Position you as a trusted media source ? Engage with your unique targeted audiences Let’s talk about how to get you seen as an industry leader! #B2BPR #B2BCommunications #ExecutiveBranding #PersonalBrand

A cyberattack can open the door for fraud, and vice versa. But too many #ecommerce businesses handle these issues separately. In Retail TouchPoints, Rafael Lourenco of ClearSale | More Sales. Less Fraud. shares how brands can take a holistic approach to: ? Supply chain security ? Preventing brand impersonation scams ? Strengthening fraud detection on websites ? Stopping post-purchase fraud Retailers, are you securing every stage of your customer journey? Find out how: https://lnkd.in/gZEy7vKm #ClientWin #Cybersecurity #FraudPrevention

Our clients make every day at Moss Networks special. Here's why we're head over heels: ? You trust us with your stories and let us get you seen by the right audiences ? Your innovation and vision inspire us to push creative boundaries ? You allow us to be an extension of your team and be part of your journey ? You challenge us to think bigger and reach higher ? Your success becomes our motivation For the past 22 years, you’ve made what we do meaningful. Thank you for choosing us as your PR partner. ?? #Followyourbliss #ValentinesDay

#AI agents are transforming #banking in 2025—but how are financial institutions balancing automation with human expertise??? The Fintech Times spoke with industry experts on how AI is reshaping personalized financial services, fraud detection, and customer experiences. From streamlining operations to enhancing security, AI’s role in banking is evolving fast. Read the full analysis by Francis Bignell here: https://lnkd.in/g6s-PkAT