Morrama | Certified B Corp

Subject: Out of Office - Back in 5K OOO Run Club is hitting Milan Design Week and spots are filling fast. This isn’t another networking event. No stiff conversations, no stuffy rooms. Just movement, fresh air, and better ideas. Here’s what you need to know: ?? Dazi Milano – meet us there ?? Bag drop from 10:00 ??♂? Curated route by CRC Run Club ?? Meet Morrama and TDC ? Coffee & breakfast at the finish We’ll be sending final details soon, but if you’re not signed up yet… this is your last chance. DM us to grab a spot before they’re gone. #OOORunClub #OutOfOffice #MilanDesignWeek #CreativeMomentum #RunAndNetwork #MoveThinkCreate #DesignMeetsMovement #MilanDesignFestival Press Requests: TDC PR Tim Duncan, Melissa Ramos, Jonathan Ritchie Morrama Team: Jo Barnard, Ben Polhill, Léa Berger, Ben Melvin, Lucy Williams, Daniel Lloyd, Guy Naor, Arlen Smart, Juliette Bouilly

The new client-designer dynamic Some clients no longer come to us with vague ideas, they come with AI-rendered concepts. While this shifts our role as designers, it’s not a loss. It’s an opportunity. With the basics visualised, we can focus on what really matters: craft, storytelling, and strategic thinking. Morrama’s Founder & Creative Director, Jo Barnard, explores why this shift is a positive one for designers. Read more in the link below. #Design #AI #Innovation #IndustrialDesign #ProductDesign #Creativity #Strategy #Storytelling #Morrama

Jo's 4 things A ten-minute read and always inspiring. Jump in!

Wearable design Across Morrama and Quell’s teams we had a range of body types to work with, but this didn’t go far enough. Pulling data from online averages and seamstress tables we locked in a size scale that enabled us to establish the percentiles we were designing for. Early mock-ups were little more than a crude entanglement of resistance bands and polyester back supports enabling us to test fit, feeling and comfort. Through rounds of development, and countless iterations the design was simplified to a minimal belt construction that sits just below the chest line; giving us the most anthropometric consistency across body sizes for men and women. The belt utilises the body as an anchor, with users attaching their preferred resistance level at the rear of the belt and making tailored adjustments to account for reach and mobility. With multiple rounds of large scale user testing and observation, we were able to achieve a consistent experience for almost all body types/sizes with three belt sizes. Learn more about Quell https://buff.ly/3ArxwdT #IndustrialDesign #ProductDesign #DesignThinking #InnovationDesign #CreativeDesign #DesignInspiration #IndustrialDesigner #DesignProcess #ConceptDesign #DesignEngineering

OOO Run Club is powered by a community passionate about design, movement, and fresh perspectives. Meet our partners: ?? Saucony – Innovating performance footwear for over a century ?? Morrama | Certified B Corp – Award-winning industrial design shaping the future ??TDC PR - Groundbreaking PR and communications team ??♂? CRC – Milan’s go-to run club for connection & movement Join us and be part of the movement. Link here ooorun.club #OOORunClub #MilanDesignWeek #MDW2025 #MilanDesignWeek2025 #SalonedelMobile

The baby products market in India is booming, but well-designed, mid-priced strollers remain hard to find. When Loopie set out to change that, they needed a design partner who could move fast without sacrificing quality. This case study breaks down how Morrama helped bring the Loopie Hop to market in record time—balancing user experience, material innovation, and streamlined production to create a stroller that’s as fun as it is functional. If you're interested in how great design can solve real-world problems, bridge market gaps, and get to market quickly, this is worth a read. Project team: Juliette Bouilly, Guy Naor, Jo Barnard and Andy Trewin Hutt #IndustrialDesign #ProductDesign #BabyProducts #UserExperience #SpeedToMarket #DesignThinking #TextileDesign #CMF #Innovation #Morrama #LoopieHop

Step Out of Office—And Into Milan Design Week with OOO Run Club. Saucony?, Morrama, and TDC PR bring movement-based networking to #MDW25 with the first edition of OOO Run Club. Lace up and experience Milan outside the exhibition halls—whether running or walking—while connecting with the creative community in a fresh, energising way. ?? Escape the showroom crowds ?? Post-run coffee and breakfast provided ?? Open to all fitness levels ?? Wednesday 9th April 2025 ? Places are limited, so registration is essential! ?? Sign up now at ooorun.club and connect with us at MDW 2025. #OOORunClub #MilanDesignWeek #MDW2025 #MilanDesignWeek2025 #SalonedelMobile TDC PR Saucony

If we want a more balanced creative industry, everyone needs to mentor, support, champion, and lead in a way that inspires the next generation.

International Women’s Day always brings mixed feelings. On one hand, it feels strange to condense something so important into a single day. Gender equality isn’t something to be celebrated once a year—it’s something we should be working towards every day. But it’s also a moment to shine a light on the progress that’s been made, the work still to do, and the women leading that charge. Talking to the women in the Morram team, they had this to say: "To be honest, IWD isn’t something I(we) consciously think about often. It does feel ironic that it’s concentrated on one day when change should be constant. But at the same time, it’s a moment to raise awareness, highlight the voices pushing for progress, and remind us that there’s still work to do." — Léa Berger & Juliette Bouilly "In my final year of university, I stood in front of a room—nine men, one woman—and presented my major project. It was a clear snapshot of the gender gap in design and engineering, where women still make up just 16.5% of the workforce. Throughout my career, I’ve found it rare to work in teams with a real gender balance, which is why I feel genuinely lucky to be at Morrama, where nearly half the team are women. But the truth is, it shouldn’t feel like luck—it should be the norm." — Lucy Williams "I grew up in a family of strong women and so the idea of women having a particular role or glass ceiling has never been something that was ingrained. Also, being queer, I don't hold my gender identity too tightly. Together this gave me a start in life where I genuinely believed I was equal to any man and blind to most female discrimination. It's only as I've gotten older that I see it more clearly in the design industry, and worse, sometimes in my own ideas and opinions. Even as women we have to check our biases against other women. And not just on one day of the year, but always." — Jo There’s still work to do, but we’re grateful to be in a team that is pushing for an industry where gender balance isn’t a rarity—it’s expected. Today, we’re celebrating the women at Morrama and beyond who inspire us to keep pushing forward. Jo Barnard honoured the great women we’re celebrating this IWD in her most recent #4Things https://lnkd.in/edr7iRnm #IWD2025 #WomenInDesign #InternationalWomensDay

When the world is created by men, for men, everything becomes more difficult for women. Even sending a text message takes longer on today’s smartphones that have been?designed for male hand sizes. Imagine flipping this on its head – picture the world if it was designed by women? Every year on this day, people say there should be more women at the top, more women leading design teams. Well, you know what – let’s stop talking about it and make it happen. Even if you don’t think she’s good enough, put a woman in the role and help her get good enough. You might even realise that it’s your idea of “good” that needs to change. Read the full article I wrote for Design Week. Link in the comments #iwd #internationalwomensday #IWD25?