MoreYellow

What’s Happening: Bluesky continues to gain attention in the social sphere each time X (formerly Twitter) makes a misstep. After announcing on their website last week that they’ve raised $15 million in Series A financing (https://lnkd.in/gcQprY8V ) , the text focused app has teased possible creator monetization and subscription tools. Why You Should Care: A decade ago, Twitter had provided a massive value for the creator community and brands partnering with them with huge potential around discovery, growth and sharing of content. Over time though, that impact has decreased as negativity seemed to become more frequent in posts and interactions. Bluesky (along with Meta’s Threads) has an opportunity to fill a void for both audiences and creators with an appropriately moderated platform based around discussion and the sharing of ideas, fandoms and community. If done properly, Bluesky may find itself being a new Go-To spot for branded content to be both created and shared. MoreYellow will be keeping a close eye on Bluesky’s features, the adoption within the community and the scale it builds to make sure our partners stay on the edge of the most relevant platforms. #Bluesky #CreatorContent #SocialMedia

MoreYellow, Inc is proud to announce creator industry veteran John Carle has joined their team as their VP of Talent. With over a decade of experience, Carle has built and strengthened businesses on all sides of the creator economy. Carle has worked along prominent household names like America’s Funniest Videos and digital allstars like SNL’s Mike Diva, Jon Cozart, Patreon’s Jack Conte and Team Theorist during his tenure at Studio71 before overseeing campaign partnerships with brands such as Ubisoft, Bumble, Urban Decay and Hi-Chew at agencies BENLabs and Super League.? Jordan Mauriello, Founder and Managing Director of MoreYellow shared, “We couldn’t be more pleased to have John join the MoreYellow team. He represents and stands for what we’ve long been about: no matter the medium, great ideas and powerful execution is how you get great results for your clients. His love for games, extensive knowledge in the space and ability to create big ideas will make an immediate impact within our group.” Carle himself, excited for the opportunity, added, “I’ve been fortunate enough to play a part in so many aspects of our industry and see the perspective of countless creators in action while hearing directly from the brands what they hope to see in return from their continued partnership. I don’t take that unique perspective lightly because the only way we as an industry will keep growing is to find that perfect blend that audiences enjoy, creators are proud of and brands see value in. MoreYellow is providing the opportunity to stay at the forefront of talent partnerships to ensure that dynamic continues to happen.“

?? After the latest Call of Duty drop, views skyrocketed! ?? With the next release coming up, we’re expecting another big surge. Get ready for more epic content! ??

TikTok sues US government over "unconstitutional" ban. Law singles out TikTok unfairly ? No solid evidence for security claims ?? Seeks judicial protection of operations ?? The lawsuit seeks to promote fair competition and innovation.

?? Universal Music, TikTok reunite ?? Artist-centric tools introduced ?? Enhanced AI safeguards to protect artists Music on TikTok amplifies engagement and can be a crucial part of a campaign's success.

Amazon ad revenue soars, hits $11.8B ?? "Fallout" series gets 65M views in 16 days ?? MrBeast's $5M show is the largest single cash prize ever ?? AWS grows 17%, bolstered by AI innovations ?? Their latest earnings report highlights the opportunity for gaming franchises to expand their intellectual properties into streaming and other mediums. It also underscores the benefits for creators seeking to collaborate with major networks, illustrating the vast potential for innovative partnerships and expanded audience reach. ?? ??

X to redefine home entertainment with TV app ?? AI-Driven Video Categories ?? Seamless Cross-Device Streaming ?? Ad-Free Launch, Monetization Next? ?? Future-proof your next campaign with us.

Twitch to soon roll our its Discovery feed ?? TikTok-style, two-part feed ?? Boosts clips, stream discovery ?? No pre-roll, instant watching ?? This could be the solution to Twitch's biggest problem.

The new 2024 Unity Gaming Report is out: 62% of game dev studios use AI ?? In-app ads are driving retention up 4% ?? Multiplatform games increase by 40% ?? Gaming continues to adapt amidst economic challenges.

?? 2023 saw record $225 billion in digital ads ?? Retail media grew 16.3%, hits $43.7B ?? CTV, OTT fuel 10.6% video surge ?? Audio fastest rise at 18.9%, $7B Ad spend continues to increase despite challenges.