More Than a Few Words

Every business owner knows an article in the news can be a great boost to a business. The question is how do you get the media to notice you. Our guest Mickie Kennedy explains it is not by sending another boring release about your product or service. You need to be creative, finding a unique angle,. One way to do that is with a survey that uncovers an unusual data point or piece of information which might be the beginning of a great story. Another tip is to look for industry blind spots, things no one in the industry is writing about.

LinkedIn has gone visual and you need to be using multiple images or video in your posts to get a bit of attention.

Everyone is creating short form video, but let's face it not everyone is doing it well. One of the things to remember is to make your #shortvideo searchable. You can do that with the description and also based on the words in your video, because AI can categorize the video based on what you are talking about.

Jenn and I chatted about the benefits of LinkedIn articles. - So are you taking advantage of this awesome tool? Find the longer conversation and more on my YouTube channel - https://lnkd.in/ggquTnwC small biz chat playlist

Why does the tortoise beat the hare? low, steady consistent progress. You should adopt that approach in your business.

You need to be putting your brand everywhere, but you need to do it wisely. Look for more conversations like this: https://lnkd.in/ggquTnwC

A simple meditation trick for entrepreneurs to help you get focused. Taking to Ann Swanson about meditation for the real world If you are like most business owners there is a lot of chaos and stress in your day. So sometimes you just need to take a breath. I have talked with other stress reduction experts in the past, so it was fun to revisit the topic with Ann Swanson, a best-selling author whose book on yoga practices has been translated into 15 languages. In this conversation we talk about how a few minutes of yoga or meditation can completely reset your day. These simple techniques provide immediate stress reduction and improvement in your ability to focus. A short pause can also lower blood pressure and heart rate. Ann shared some simple techniques such as focusing on breath and body sensations. Shifting your attention to relaxing just one part of your body. Integrating mindfulness cues into your daily activities,

I love using AI to help me create social posts, to promote my content. Kendra explains how she uses it ever day. https://lnkd.in/gnEqiY2W Remeber - To get the best content out of AI, start with your own voice—and end with editing.

Do you know which of your marketing really motivating someone to take action? It may not be the last thing they see. Catch all our conversation here: https://lnkd.in/ggquTnwC

Want to learn more about using AI in your marketing? Check out Kendra’s book, Mastering AI in Marketing Communications -available on Amazon