Moore Research Services

?? Emerging Trends in Market Research The market research industry is evolving rapidly, driven by technological advancements and changing consumer behaviors. Here’s a look at the top trends shaping the industry in 2025: 1?? AI-Driven Analytics: Artificial intelligence is transforming how data is collected and analyzed, providing faster and more accurate insights. By 2027, the global AI market in market research is projected to reach $4.5 billion (Research and Markets). 2?? Focus on Personalization: 72% of consumers expect companies to understand their unique needs and preferences, making personalized market research critical for success (Salesforce). 3?? Rise of Mobile Surveys: With 85% of global internet users owning smartphones, mobile surveys are becoming a dominant method for collecting consumer data (Statista). ?? What this means for your business: Staying ahead of these trends can help you harness innovative tools and techniques to understand your customers better and make smarter decisions. At Moore Research, we stay on top of these industry changes, offering you cutting-edge research solutions tailored to your needs. ?? Interested in learning how these trends can benefit your business? Let’s chat: https://lnkd.in/eCRgHRkP

?? What our clients are saying: "They have extensive expertise in the design, execution, and interpretation of consumer-based research. The team is professional and reliable, and their reports are clear and actionable." — Sharon Pavlik, Executive Director, Consumer Insights, Avon Products, Inc. ?? At Moore Research, we pride ourselves on delivering insights that drive real results. Here’s how we make it happen: ? Tailored Research Solutions: Whether it's a focus group, survey, or product testing, we design studies to meet your unique needs. ? Expert Execution: Our team ensures every detail is covered, from recruitment to delivering clear and actionable reports. ? Reliable Partnership: We value professionalism and work closely with clients to exceed their expectations every time. ? Avon Products, Inc. is just one of the many industry leaders we’ve had the privilege to partner with, and we’re ready to do the same for your business. ?? Let’s create your success story and help you connect

In today's fast-paced business landscape, companies can no longer rely on guesswork to stay competitive. Market research is the cornerstone of data-driven decision-making, providing actionable insights that empower businesses to thrive. ?? Here’s why market research matters: - Higher Success Rates for New Products: According to a report by Hanover Research, companies that utilize market research are 68% more likely to experience growth when launching new products. - Understanding Your Audience: 81% of businesses say that understanding customer needs is the most important benefit of market research (GreenBook Research Industry Trends Report). - Competitive Edge: Businesses that use market research gain a competitive advantage by identifying industry trends and consumer preferences early. ? At Moore Research, we specialize in turning raw data into meaningful insights, helping you make informed decisions that resonate with your audience and drive results. Are you ready to invest in your business's success with reliable data? Let’s connect and discuss how we can help you! ?? Contact us today: https://lnkd.in/em-NhVnV #MarketResearch #DataDrivenDecisions #BusinessGrowth

?? Spotlight on Success: Delivering actionable insights is what we do best! Recently, we partnered with a leading design agency to conduct an in-depth focus group study aimed at refining their product offerings. Through our tailored research process, we uncovered critical customer preferences, identified emerging trends, and provided clear, data-backed recommendations that helped them enhance their strategy. ?? Here’s what Cathy S., Former Vice President of Marketing at Array Creative, had to say: "Research is an essential validator for the work we do. Moore Research has helped us turn innovative ideas into reliable, customer-focused solutions." ? What sets Moore Research apart? ? Expertise in designing and executing customized research solutions ? A commitment to delivering insights that drive real results ? A seamless process from recruitment to reporting When it comes to connecting brands with their customers, we’ve got the tools and expertise to make it happen. Let’s work together to turn your next project into a success story! ?? Contact us to get started today: https://lnkd.in/g-quXz_m

?? Did you know? 68% of companies that increased sales utilized market research to achieve this growth. Whether it’s testing a new product or exploring emerging trends, actionable data is essential. Moore Research specializes in uncovering insights that matter most to your business. ?? Ready to start your next project? Reach out today!

?? Meet Moore Research! We’re a female-owned small business specializing in qualitative, quantitative, and mixed-methodology research. From focus groups to product studies, we’ve helped businesses like yours strengthen product lines and services since 1969. ? Let’s partner to create smarter, more customer-focused solutions! ?? Learn more: https://lnkd.in/eCRgHRkP

?? Why invest in market research? Launching a new product or improving an existing one without truly understanding your audience is like navigating uncharted waters without a compass. Market research gives you the roadmap to make confident, data-driven decisions that set your brand apart. At Moore Research, we go beyond the numbers to provide actionable insights. From identifying customer pain points to discovering emerging trends, we ensure your business is equipped with the tools to succeed in a competitive marketplace. ? What makes market research essential? ? Gain a deeper understanding of your target audience’s needs and preferences ? Test product concepts and ideas before going to market ? Identify untapped opportunities in your industry ? Reduce risks and maximize your return on investment ?? Whether you’re looking to conduct focus groups, surveys, or in-depth interviews, our qualitative and quantitative research services are tailored to meet your unique goals. ?? Have questions about how market research can transform your business? Drop a comment or send us a message—we’d love to chat! https://loom.ly/NfQzqlw #MarketResearch #BusinessGrowth #DataDrivenDecisions

?? Partnering with Small Businesses, Delivering Big Results As a female-owned small business, we understand the challenges and opportunities you face. That’s why Moore Research is dedicated to providing market research solutions that help businesses like yours make smarter, customer-focused decisions. ?? Here’s what one of our clients had to say: "Our project went smoothly. Everyone at Moore Research is easy to work with, detail-oriented, and dedicated to getting it right!" — Rhonda Longo, User Experience Analyst, Erie Insurance ? What sets us apart? ? Personalized service tailored to your goals ? Expertise in conducting research that drives measurable outcomes ? A seamless process from recruitment to reporting ?? Whether you’re testing a new product, refining your brand strategy, or exploring customer trends, we’re here to help. ?? Let’s connect and create your success story: https://lnkd.in/g-quXz_m

Big data isn’t just for big brands—small businesses benefit from market research, too! At Moore Research, we love working with local and emerging businesses to help them: ? Understand their target audience. ? Test new product ideas. ? Improve customer satisfaction. Market research provides the tools to make informed decisions and grow confidently, no matter the size of your business. We have provided insights and solutions for businesses local to Erie & beyond! https://lnkd.in/ebJt9aDy