MoonSauce Agency

Considering running Google Ads for your business? ?? Perfect timing! Google has increased their sign-up offer: New advertisers can now receive up to $3,000 in Ad Spend credits! ?????? (link in the comments) 1?? You'll still need to spend the corresponding amount over the first 60 days 2?? The credit then takes up to 35 days to process 3?? Finally, the credit is automatically applied to your account PS: If you don't have endless time to learn the fundamentals of Google Ads, shoot me a DM and we can discuss how MoonSauce Agency can help grow your business ? ? ? #PPC #SEM #Google #Marketing #GoogleAds #DigitalMarketing

Performance Max campaigns have a hidden setting (that can waste your budget) Did you know? -> “Presence or Interest” targeting for locations is enabled by default -> There is no option to change this during setup In most campaign types, you can adjust this setting upfront. But in Performance Max, you’re forced to accept it! Why does this matter? -> “Presence or Interest” spends your budget in locations where you don’t actually operate -> Your ads will show in different cities, states, or even countries -> This wastes ad spend if your product/service isn’t available in those areas Here’s the fix: 1. Publish the campaign first 2. Go back into settings and switch to “Presence-only” Testing “Presence or Interest” CAN make sense if: 1. You’re aware of it from the start 2. You actively monitor results If not, this default setting could be quietly draining your budget! Follow me Roger Cooney for more PPC Tips! #PPC #GoogleAds #DigitalMarketing

Did you know? Not all Quality Score (QS) factors carry the same weight. (This should change how you prioritize QS optimization!) Google Ads assigns a score of Below Average, Average, or Above Average to the 3 factors: -> Ad Relevance -> Expected Click-Through Rate (CTR) -> Landing Page Experience But here’s what most advertisers don’t realize. These scores have numerical values: -> Ad Relevance: 0, 1, 2 -> Expected CTR: 0, 1.75, 3.5 -> Landing Page Experience: 0, 1.75, 3.5 Takeaway: Expected CTR and Landing Page Experience are nearly 2x more important than Ad Relevance. Why? -> Ad Relevance is easy to improve -> Just include keywords in headlines and descriptions -> Or use Dynamic Keyword Insertion (DKI) -> Google values Expected CTR & Landing Page Experience more because they show real engagement and user satisfaction Credit to Adalysis, where I first learned this (link in the comments) Follow me Roger Cooney for more PPC tips like optimizing your Quality Score #PPC #GoogleAds #DigitalMarketing

Have you tested this new PMax strategy? ???????? ?????? ???????????????????? ?????????????????????? Recently, we've seen multiple Google Reps pushing this strategy ?????? ?????????????????? ???? ???? ??????????????: -> Competitor Brand Names -> Competitor URLs - home pages -> Competitor URLs - checkout/cart pages I don't always jump on recommendations from Google Reps However, this strategy does intrigue me for Lead Gen I'm planning on testing this on a handful of accounts, since competitor search campaigns don't always work well One idea would be to pair this with a script to add non-competitor terms automatically to a negative keyword list Edit: as Adrian Duske pointed out, it's definitely a good idea to make sure you don't have any dynamic / automatically-created assets enabled for this strategy -> That could unintentionally lead to using your competitors' brand names in your ad copy, potentially causing a Trademark Policy violation ?? Let me know in the comments if you've tested this or are planning to! #PPC #SEM #PMax #Google #GoogleAds #Marketing #DigitalMarketing

Almost every marketer agrees that testing is important. ?????? ?????? ???? ?????? ???????? ?????????????????????? ???? ?? ?????????? ????????????? Don't use the same testing strategy for: -A campaign with 1,000 conversions per month vs. -A campaign with 10 conversions per month Instead, here are tips on how to effectively test with limited budget (& data): 1. ???????? ????????-???????????? ???????????????? ?????????? -> Swing for the fences instead of minor changes -> You want to test changes that can win by 50%, 100%, 200%, etc -> Example: Test a version of your Landing Page with a completely different above-fold section 2. ???????????? ?????? ?????????????? ???????????????? -> Instead of using a standard 30-day test duration, extend the end date -> In Google Ads, you can use a maximum Experiment duration of 84 days -> Pro-Tip: As Bob Meijer pointed out, there's currently a workaround even to extend this past the 84-day window 3. ???????? ?????????????????? ???????????? ???????????????? -> Test similar elements across multiple channels to accumulate data quicker -> Example: Test a new Landing Page on both Google & Meta -> Pro-Tip: Check that the difference in performance isn't just due to different percentages of sessions from each channel in the test vs control -> i.e. Make sure the test isn't 75% Google Ads sessions when the Control was only 50% Google Ads sessions PS: Do you think your Marketing campaigns should be performing better than they are? DM me ?? Roger Cooney and learn how MoonSauce Agency can help grow your business! #PPC #SEM #Google #Marketing #PaidSearch #GoogleAds #DigitalMarketing

Analyzing your competitors isn’t optional. ????’?? ?????????????????????? ???? ?????????????????????????? ???????? ????????????. When you know your competitors' strengths and weaknesses, you know where to strike. -> Get insights into what features/services that customers value -> Identify new marketing channels to test -> Position & differentiate your Brand -> Capitalize on their weaknesses -> Optimize your offer This lets you position your business as the obvious choice. To help, we're giving away ???????? ???????????????????? ?????????????????? ??????????????????????. I’ll analyze your competitors, break down their approach, and show you exactly how to stand out. If you want in, comment below or send me a message.

?? We're giving away ???????? Competitor Marketing assessments ?? (???????? ?????????????? ???? ?????? ???????? ????????) By analyzing your competitor's marketing strategy, you can: -> Capitalize on their weaknesses -> Identify new marketing channels to test -> Get insights into what features/services that customers value -> Stay price-competitive -> Position & differentiate your Brand From now through the end of 2024, we're offering ???????????????? 1 ?????????????? ???????? ???????????????????? ?????????????????? ???????????????? -> Just comment "free" on this post ?? Re-Post if this would help anyone in your network! #PPC #SEM #SEO #SMM #Google #Marketing #Social #Programmatic #PaidSearch #PaidSocial #GoogleAds #DigitalMarketing

???????????????????? ???????????????? ??????-?????? (???????? ?????????? ???? ?????????????? ???????? ????????) Testing for false positives! If you're not doing this, there's a chance that you have inflated conversion data that can lead smart bidding astray. How does it work? Go to your preferred place to test Conversion Tracking. -> We recommend Google Tag Manager (GTM) Preview Mode Now, instead of only testing actions for where your tag??????????????fire, I would also test situations where your tag????????????? ?????? ????????. For example, on a Contact Form, you should also test your tag to confirm it ??????????’?? fire when required information is missing from the form! If the tag fires when it's not supposed to, you'll have to dig in and see what adjustments need to be made. Are you testing for false positives when setting up tracking? ?? For more tips on Conversion Tracking, check out our newest article from MoonSauce Agency! (link in the comments) #PPC #SEM #Google #Marketing #PaidSearch #GoogleAds #DigitalMarketing

What was the biggest mistake you made early on in your Marketing career? In my newest article on PPC Hero, "?????? ???????????? ?? ???????? ?? ???????? ???????????? ???????????????? ???? ??????", I dive into exactly this topic. ? link in the comments ?? ?? The piece gives a glimpse of some of the early mistakes, challenges, and misunderstandings that I've either seen or personally experienced ?? Let me know if anything here resonates with you, or if there's anything else you've experienced! ?? Follow me Roger Cooney to keep up with the best PPC posts plus more tips & scripts throughout the week! ? ? ? #PPC #SEM #Google #GoogleAds #DigitalMarketing