Momentum ITSMA

A client listening program is transformative – driving growth by aligning strategic business decisions with client needs. At Rethink ABM – New York, Sarah DeFreitas, Ed Brunins, and Christine Ferhat discussed how to integrate client feedback into your organizational culture, sharing seven steps for developing a successful listening program. Read the full article and explore how to make client perspectives central to decision-making across your organization. ??Link in the comments below. #ListeningProgram #ABM #AccountBasedMarketing #ClientGrowth

“Marketing sits in a unique position. It's our job to be the voice of the customer." Marketing leaders must understand client pain points and use those insights to shape organizational strategies, driving a culture centered on client needs. Jim Jackson, CMO of Hewlett Packard Enterprise (HPE), joined Alisha Lyndon on the first episode of The Client-Centric CMO podcast to share how aligning marketing with customer needs has transformed HPE’s approach. Listen to the full episode via the link in the comments. #ClientCentric #MarketingLeadership #CustomerFirst #CMO #MomentumITSMA #HPE #MarketingInnovation

Our latest webinar revealed key findings from the 2024 Global Account-Based Marketing Benchmark report, with insights from over 300 senior marketing leaders. The session focused on how leading organizations are driving better results through account-based strategies. Key takeaways include: ? High-value purchases are getting harder – 45% of buyers are looking for new and innovative ideas ? ABM delivers business value – 81% of marketers say ABM delivers a higher ROI compared to other marketing initiatives ? Top-performing organizations are more aligned, impactful, and client-centric – 51% of "leaders" said ABM is widely understood and valued across the organization ?? Link to the on-demand recording in the comments below. #ABM #AccountBasedMarketing #CustomerFirst #ABX #MarketingLeadership #MarketingStrategy #Momentum #Demandbase

A big ?? to our newest members of the Momentum ITSMA team. ?? Jade Dempsey, Studio Manager ?? Sufyaan A., Revenue Analyst We're excited to have you with us! #ABM #MarketingInnovation #TeamMomentum #ClientSuccess #ThoughtLeadership #GrowthDrivenMarketing

"When in doubt, always put the customer first. It’s essential to building long-term relationships and driving business success.” Momentum ITSMA is expanding its podcast series with the The Client-Centric CMO, a podcast focusing on the stories, challenges, and triumphs of today’s leading CMOs. Alisha Lyndon was joined by Jim Jackson, CMO of Hewlett Packard Enterprise (HPE) in the first episode. With over 25 years in the IT industry, Jim shares how he has redefined the role of CMO at HPE to prioritize client-centricity, harnessing data, generative AI, and hyper-personalization to shape HPE’s marketing strategy. #ABM #CustomerFirst #AccountBasedMarketing #MarketingInnovation #GrowthAccelerators #MomentumITSMA #ClientCentric

The full Momentum ITSMA 2024 Global Account-Based Marketing Benchmark report, sponsored by Demandbase, is now available. This essential resource for ABM leaders uncovers how top-performing organizations are pulling ahead, and how leading marketers are leveraging new tools and improving the orchestration of capabilities to achieve higher ROI. It’s clear that while ABM is a well-established strategy, there’s still significant untapped potential. With strategic adjustments, the best is yet to come. ?? Get the full report and actionable insights today – see the link in the comments below. #ABM #CustomerFirst #AccountBasedMarketing #MarketingInnovation #GrowthAccelerators #MomentumITSMA #Demandbase

Our survey of over 300 B2B marketers reveals that while ABM is widely adopted, its full potential remains largely untapped. This Thursday, November 7, we're hosting a webinar focused on driving results and unlocking that potential with a client-first approach. Join us to: ?? Learn how top organizations are embedding account-based principles across the organization. ?? Get insights from marketing leaders on how to refine your strategy. ?? Explore how tools like generative AI are transforming ABM and enabling deeper client-centricity. Keep up with the latest ABM trends. Register today. Link in the comments below. #ABM #CustomerFirst #ABX #MarketingInnovation #GrowthAccelerators #AccountBasedMarketing #GlobalMarketing #MomentumITSMA

In this issue: A first look at our comprehensive Global ABM Benchmark study, how to win over the C-suite, why it’s time to rethink ABM, and celebrating the winners of the 2024 Global Marketing Excellence Awards. #MarketingStragegy #ABM #AccountBasedMarketing #ClientGrowth

Missed Rethink ABM – New York or want to relive the highlights? Our sell-out event brought together B2B marketers from Verizon, Microsoft, IBM, and more for an inspiring day focused on client-centric strategies and human-centric leadership. Explore key the day's events in our write-up, linked in the comments below. A huge thanks to our sponsors, Demandbase and Turtl for helping to bring the event to life.

Our 8th annual Global Account-Based Marketing Benchmark report reveals how leading ABM programs drive higher ROI, stronger client-centricity, and better client-led growth. The 2024 report highlights include: ?? 81% of marketers say ABM delivers higher returns than traditional marketing ?? 48% of leading ABM-ers say ABM enriches all their marketing activity vs 18% of laggards ?? 62% of organizations with deep technology expertise are “extremely account-centric” vs 29% of all others Join us on Thursday, November 7 as we investigate the findings with Hexagon's Jodi Lebow and Conduent's David Cotterill. You’ll learn: ? What leading organizations are doing differently in ABM ?? Approaches that drive both top- and bottom-line results ?? How tools like generative AI are reshaping ABM strategies ?? Sign up today and discover the blueprint to refine your ABM strategy, align cross-functional teams, and stay ahead of the competition. ?? Registration link is in the comments below. #ABM #ABX #AccountBasedMarketing #GlobalMarketing #CustomerFirst #MarketingStrategy #Momentum