Molson Coors Beverage Company

Big news: Molson Coors is taking a majority stake in ZOA Energy, the better-for-you energy drink brand co-founded by Dwayne “The Rock” Johnson, Dany Garcia, Dave Rienzi and John Shulman. As we transform our portfolio in beer and beyond, this move makes us excited for many reasons: ??30% of ZOA buyers are new to the category ??50% repeat purchase rate ??Top-10 energy drink on leading eCommerce platforms like Amazon ??Highly incremental to our portfolio As the new majority owner of the brand, we now have the ability to lead on marketing, retail, and direct to consumer sales development – and we see ample opportunity for growth in the surging better-for-you energy space, which is outpacing the general energy category. Our Chief Commercial Officer Michelle St. Jacques described the opportunity this way: “We’re building a winning portfolio that offers consumers choices across a wide range of occasions, and non-alc is a key part of that strategy,” said St. Jacques. “ZOA opens the door for us to participate in more parts of the day and incremental opportunities beyond our core business. We’ve built a strong foundation with ZOA over the past three years and we see a lot of opportunity for this brand to achieve its next stage of growth and scale.”? Learn more about our decision here: https://bit.ly/3AulYqi

Coors Light is headed back to the game. The Big Game, that is. For the third year in a row, the brand will bring some chill to the most popular game in U.S. sports. While details about the ad are currently under wraps, Molson Coors’ chief marketing officer Sofia Colucci says the company couldn’t wait to return. “In 2025, Coors Light will bring a new take on Choose Chill to one of the largest stages in the country and we can’t wait for you to see it,” she says. Read more here: https://bit.ly/4e5JBTI

As a proud partner of the Toronto Raptors, Coors Light Canada has been along for the ride since the very beginning. For the past 30 years, the brand has delivered Mountain Cold Refreshment to fans who make the chill choice by embracing the thrill of the game and enjoying the moment. This NBA season marks the Raptors’ 30th anniversary, and as the team’s official beer partner since day one, Coors Light is celebrating by releasing three limited-edition cans for Raptors nation. Each is designed to represent an iconic decade of Coors Light and Raptors history, allowing fans of The North to unlock an era in every can. 30 years in the making, one can for every era.

When Molson Coors CEO Gavin Hattersley announced the massive overhaul of the Golden, Colo., brewery back in 2020, he declared that it would “help ensure the Coors Brewery and our global business has a bright future for the next 150 years.” Four years and one global pandemic later, Hattersley was on hand with several Molson Coors leaders to officially open the new facility, all of whom made clear that this is a huge project for the company. “Our plans are big at Molson Coors, and they’re rooted in the sort of projects that make this a world-class beverage company,” Hattersley said. “It’s an investment we’re proud to make.” Read more about the event here: https://bit.ly/409w8XE

Congratulations to Joshua McDonald, MBA for making Crain Chicago’s “40 Under 40” list, which celebrates the people who are “leading Chicago into the future.”? The publication praised the senior marketing manager’s role in leading the successful marketing strategy behind the rollout of Simply Spiked. Marcelo Pascoa, Molson Coors’ vice president of marketing, is also quoted in the article, saying, “Simply Spiked’s success wouldn’t be possible without Josh.” https://bit.ly/3NlyhI3

Joyeuse #JournéeDeLaBièreCanadienne! Depuis 238 ans, nous sommes fiers de réunir les Canadiens autour d’une bière. Santé de nous tous!

Happy #CanadianBeerDay! For 238 years, we've been proud to bring Canadians together over a beer. Cheers from all of us!

What happens when an iconic beer brand and a legendary denim brand collaborate? You get Beer wash jeans, of course. “You’ve heard of acid wash jeans or stone wash jeans,” says senior marketing manager Alyssa Lynner. “Now, we’re introducing beer wash jeans: stitched by Wrangler and washed with Coors Banquet for a vintage denim look only our two brands could create together.” Read more about the partnership here: https://bit.ly/4dzD8A5

Picking out high-quality hops is crucial for Molson Coors. That’s why our North American brewers, procurement, and quality teams toured farms and processors in Washington State’s Yakima Valley last week, selecting hops from the 2024 harvest. This trip also allows our teams to connect with hop farmers and suppliers who are essential to the success of our beers.

Every day, Shaylyn Gammon, Coors Spirits Co.’s head of whiskey development and innovation, juggles the rigors of maintaining consistency with the creativity needed to craft award-winning whiskey blends. “I like to examine certain barrels and think, ‘This is a great product, but how can I make it better?’” she says. “It's kind of like a giant puzzle.” Read more about Gammon’s process here: https://bit.ly/4ezT0Ua