Moloco

How can retailers and marketplaces help brands accelerate sales for new products? In a competitive digital marketplace, getting noticed is everything—and commerce media is key. Moloco’s data shows that newly advertised products get 10-15x more engagement and reach their first sale 50% faster than non-advertised ones. ?? Faster consumer feedback helps brands refine products and strategy. ?? Smart ad placement boosts visibility and engagement. ?? A seamless user experience drives sustainable growth for retailers. Discover how AI-native onsite ads are reshaping product discoverability → https://lnkd.in/gY87nNJt

??Who are your best customers? The real power of a platform is in finding the next cohort. Darío Sheikh, Head of Agency at Moloco, explains why first-party data is critical for maximizing media performance. When leveraged effectively, it can multiply the impact of your ad spend—unlocking far greater value than traditional approaches. ?? Read more and watch our webinar with dentsu and EMARKETER to stay ahead in the mobile app marketing. https://lnkd.in/g2rrNdze

?? Sponsor Announcement! ?? We’re thrilled to welcome Moloco as an official sponsor of our SOLD OUT Women in Retail Media Networking Launch Event! ?? Moloco is a leader in machine learning and performance advertising, empowering businesses to scale and succeed in the digital economy. With their support, we’re bringing together a powerhouse community of women in retail media to connect, learn, and grow. We look forward to seeing you Thursday in London for an evening of networking, industry insights, and empowering conversations. If you didn’t manage to get a space this time, keep an eye out for more events soon! A huge thank you to Moloco for supporting this initiative and helping us create a space where women in retail media can thrive! Kim Ludlow #WomenInRetailMedia #Networking #Moloco #Empowerment #RetailMedia

This year, at the MWC Barcelona, we had our own pod at the SK Telecom (STK) booth, where we were featured as a K-AI Alliance partner. The booth welcomed more than 70,000 visitors. In addition, we also had a private space within the Gran Via to hold meetings with industry giants like Xiaomi Technology to strengthen partnerships. During the event, Xiaomi Technology presented our Co-founder and CEO, Ikkjin Ahn, with a Xiaomi SU7 Ultra car model as a thoughtful and unique gift. Our VIP party, held in collaboration with Xiaomi, provided a fantastic opportunity to gather and connect with industry leaders and decision-makers from around the world. We were able to share valuable insights and build our global ecosystem. A big thank you to everyone who joined us, to our partners at Xiaomi, and to our team for making this event a resounding success. This collaboration between Moloco and Xiaomi is a symbol of a powerful alliance, underscoring our shared commitment to innovation and industry leadership.

Take a break from busy Game Developers Conference (GDC) sessions and join us for an exclusive Moloco-hosted event, Moloco Unlocked. Connect with our global teams, network with senior industry leaders, learn key insights from Moloco, and enjoy delicious food and drinks.?? ?? March 20, 4-7 pm? ?? Trace at the W Hotel ?? Space is limited—request to attend now! https://lnkd.in/gJhqi5fX

?? Scalability isn’t one-size-fits-all. In ad tech, a tailored approach is everything. Moloco’s Director of Growth, Mateo Andres Delgado, shares why scaling effectively means adapting to diverse business models, ad formats, and audience needs—without sacrificing performance. Read Mateo’s interview with our certified agency partner, Tappx with techsoulogy to learn more? → https://lnkd.in/d-7cDsxb

How can food delivery apps boost ad performance? Moloco’s approach uses first-party data and machine learning to deliver personalized ads and maximize order volume. ?? Focused targeting—caters to user context and behavior. ?? Data-driven precision—usesdelivery time and distance to predict clicks. ?? Pay-per-order—activates more restaurants with a zero-risk ad model. Learn how marketplaces can optimize sponsored ads to win more orders and satisfied customers → https://lnkd.in/gd6HxeMq

The in-app open internet opportunity is massive! ?? 8B devices ?? 650M+ daily bid requests ?? 3.6M apps ?? 40+ exchanges Darío Sheikh, Head of Agency at Moloco, unpacks how the in-app open internet is accelerating business growth and transforming digital advertising. ?? Read more and watch our webinar with dentsu and EMARKETER to stay ahead in the mobile app marketing space. https://lnkd.in/g2rrNdze?

For Women’s History Month and International Women’s Day on March 8, we asked some of our female leaders to share the best advice they’ve received that shaped their careers—and the insights were nothing short of inspiring. ?? See for yourself and share a piece of career advice in the comments that changed the game for you ↓ #InternationalWomensDay #March8 #WomensHistoryMonth #AccelerateAction ?? Molocans featured in this post are: Angela Miller, Iris Chen, 朱筱筱(Xiaoxiao Zhu), Kalyani Narayanan, and Viccy Winter

Moloco’s Head of Agency, Darío Sheikh, believes you shouldn’t spend a single dime on paid marketing until you understand what you can measure—and whether it aligns with your business outcomes. In a world where automation is accelerating, creativity is the real game-changer. At Moloco, we empower marketers with creative-level performance insights that walled gardens simply don’t provide. Staying agile is key, and leveraging the right insights can transform your mobile app user acquisition and monetization strategy. Read more to learn how to optimize your marketing strategy with data-driven creative insights: https://lnkd.in/gDpzqAcS