Moloco

This week, Moloco hosted its first flagship event, MOLOCON24: AI For All, dedicated to our mission to empower businesses of all sizes to grow through operational machine learning. The event included sessions on the latest advancements in AI and marketing, featuring compelling growth stories from leading companies across diverse sectors, all driven by ML-powered advertising. Thanks to everyone that joined this special event! We look forward to continuing to support your business growth with our state-of-the-art machine learning solutions. ?? #MOLOCON24 #AIforAll #MachineLearning

A big thank you to AppsFlyer for the 2024 Performance Index report! We're proud to be recognized as a top platform for mobile app marketers, and these results highlight our commitment to helping our customers grow. Here are the highlights from the 17th Performance Index Report: iOS power ranking highlights: ?? #3 — All Categories? ?? #3 — Non-Gaming? ?? #4 — Gaming Additional Takeaways: — Android performance: Ranked as a top 5 platform in 19 global categories. In Korea, Japan, and North America, Moloco is recognized as a top 5 media source across the majority of categories. — Top 2 platform for iOS: Moloco ranked as a top 2 platform for midcore, entertainment, and shopping apps. Thank you to everyone who helped make this possible! Read more ??? https://lnkd.in/gVQJKwp9

Polaris Office, a leading mobile productivity app that allows users to edit and save documents, spreadsheets, and presentations anytime, anywhere, was seeking opportunities to scale monetization strategies to grow revenue while maintaining a free app experience. Polaris Office partnered with Moloco in-app SDK, conducting a two-week A/B test comparing performance for traffic with and without Moloco SDK. The results showed 15% increase in ARPDAU for Android and a 10% increase for iOS, with Moloco ranking among the top three in average eCPM. Moloco SDK, by serving 100% direct demand, streamlined ad management by reducing the need for constant updates to app-ads.txt files and a seamless implementation process. Overall, the collaboration led to enhanced revenue generation and operational efficiency, giving Polaris Office the confidence to fully adopt Moloco's SDK across all traffic and creative formats.. . Read more here: https://lnkd.in/grpr6jXr?

Mobile app marketers: Unlock the potential of the open internet ?????? While many marketers focus on the major walled gardens, in-app advertising on the open internet offers a vast ecosystem of millions of apps brimming with growth potential. But, this ecosystem is also complex to navigate:? - Anywhere from 12-40 bid requests occur for a single ad impression - These requests flow through at least 3 exchanges - While the top six exchanges account for approximately 70% of total impressions, yet only 1% are unique to any specific supply partner Success on the open internet isn't about owning "premium" inventory, but strategically navigating these impressions to maximize ROI. Read more to learn how you can optimize your ad supply path by avoiding bid duplication, inflated prices, creative limitations, and more:? https://lnkd.in/ebWGqjYK #OpenInternet #SupplyPathOptimization #MachineLearning #AppMarketers #MobileAppGrowth

Are you curious about how onsite ads fuel the growth of retail and commerce platforms? Sign up to access our latest webinar featuring Nikhil Raj, Chief Business Officer at Moloco Commerce Media, and Nikhil Lai, Senior Analyst at Forrester. Learn how the significant revenue and profitability of onsite ads can transform traditional retail strategies. https://lnkd.in/gKnp6WTB

See you tomorrow, October 10, at 12:10 PM EDT at our panel discussion on "Rethinking Growth: How Brands Can Scale Mobile Success Beyond the Usual Playbook," featuring our moderator Beth Berger, VP & GM, Americas at Moloco; Dario Sheikh, Director of Agency Sales at Moloco; and our guest speakers Zach Gryphon, Practice Lead - Mobile Apps at Wavemaker, and Conor McElhaney, Senior Manager, Paid Media at Teladoc Health. Grab a complimentary boba tea to recharge after our session. Check out the full details of our Advertising Week New York program: https://lnkd.in/g7k-6qPJ Advertising Week #Advertising #MobileApps #MobileGrowth #MachineLearning

Mobile app marketers: Tired of limited reach and opaque reporting from Google and Meta? Discover the untapped potential of the open internet — where 66% of user time is spent, but only 40% of ad budgets are spent. Learn how Moloco's advanced machine learning can help you achieve: ??Up to 10x more app installs ??4x lower acquisition costs Unleash your app's full growth potential with Moloco: https://lnkd.in/gKJxWQxB

Who are the most successful retail media companies beyond Amazon? Has onsite advertising reached its saturation point? Hear from Nikhil Raj, Chief Business Officer at Moloco Commerce Media, and Nikhil Lai, Senior Analyst at Forrester, as they discuss who’s excelling in this space, the key factors for onsite ad success, and how to decide when to leverage outside resources. Sign up to watch the full webinar: https://lnkd.in/gKnp6WTB

Advertising Week New York started today, ?and we have an exciting panel coming up in just a few days! ??? Reserve your spot for our agency panel, "Rethinking Growth: How Brands Can Scale Mobile Success Beyond the Usual Playbook," today! Catch our host, Beth Berger, VP & GM, Americas at Moloco, on stage discussing how to achieve scalable success beyond walled gardens with Dario Sheikh Director of Agency Sales at Moloco, and our guest speakers Zach Gryphon, Practice Lead - Mobile Apps at Wavemaker, and Conor McElhaney, Senior Manager, Paid Media at Teladoc Health, on October 10, 2024, at 12:10 PM EDT at the Tech Stage. On your way to the panel discussion, grab a complimentary boba tea from Moloco Boba on Level 2, Trends Zone! ?? Check out the full details of our Advertising Week program here: https://lnkd.in/g7k-6qPJ. #AdvertsingWeek #AW #WalledGardens #MobileApss #MachineLearning

Are you attending Advertising Week New York??? Moloco Boba Bar will be open from 9 AM to 3 PM on Lower Level 2, Trends Zone (new location), from October 7 to 10. Stop by to grab a refreshing, complimentary boba tea! ?? Check out the full details of our Advertising Week NYC program and request a time with our team here: https://lnkd.in/g7k-6qPJ. #AdvertisingWeek #Advertising #MachineLearning #NYC