Moldova’s capital market offers significant growth opportunities, particularly in investment products like private pension and investment funds, and the development of institutional investors or intermediaries like brokers and investment consultants. These developments can channel funds from the broader population into the capital market, fostering financial growth and liquidity.
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These were key takeaways from the Public Talk by American Chamber of Commerce in Moldova Investing for Growth - Insights and Opportunities for Corporate and Individuals, where USAID Moldova MISRA Financial Sector Specialist Cristian Onica participated during Moldova Business Week.
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While household savings are limited, certain groups, including IT park employees, freelancers, legal professionals, and those working abroad, have above-average incomes and the capacity to invest in long-term savings for retirement.
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Businesses in Moldova tend to prefer traditional loans or OTC transactions over capital market funding. This limits available financial products to government bonds, municipal bonds, and securities from a few listed companies, primarily banks and insurers.
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Despite challenges, we estimate potential demand of up to 3-5 billion MDL (200-300 million USD) if the right investment products are introduced. The development of second and third pension pillars could fuel steady growth in this demand.?
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Low awareness remains a significant barrier: about 20% of the population has heard of private pensions, life insurance, or bonds and securities, with ownership rates at only 0.5-2%. About 40-50% of the population relies on friends and family for financial decisions, making trust-building and product promotion difficult.
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The USAID MISRA project is actively addressing these challenges by promoting financial literacy, driving innovation, and supporting financial sector reforms. Key initiatives include the National Financial Literacy Campaign with the NBM and NCFM, and support for platforms like eVMS.md, which make government bond investments more accessible and familiarize the public with these financial instruments. Continued efforts in financial education, product innovation, and trust-building are crucial to unlocking Moldova's investment potential.