Mojito

Our newly created X Space Series, Happy Hour with Mojito, is on a mission to foster deep and thoughtful discussions about consumer crypto. In this clip, Aneri Amin unpacks the evolving landscape of blockchain adoption, emphasizing that it’s not about targeting a single user segment, but about solving real needs. Tune in ????

The #consumer category is vast. The #onchain category is deep. Brands need to take ownership of their #audience #engagement in a way that can’t be disrupted by external forces — blockchain fixes this. We’ve created the ultimate glossary for brand #leaders to better understand what popular terms mean, combining these complementary fields. Want to see onchain consumer use cases in action? Reach out to Mojito; we bring brands to web3.

Leading brands like Sotheby's Metaverse, Shiseido, & Mercedes-Benz NXT have trusted Mojito to bring their web3 visions to life. Here’s why ?? 1?? User Experience: We believe blockchain should feel invisible to end-users. The platforms we build are designed to make web3 interactions seamless, keeping the focus on the product rather than technical jargon. 2?? Flexibility: Mojito’s framework allows brands to create tailored solutions that align with their unique goals, whether it’s launching NFT marketplaces, minting tokens, or managing digital assets. Want to supercharge your consumer engagement strategies with blockchain innovation? Reach out to get started & let’s go to market together ??

Loyalty programs have long been a staple of consumer engagement, but traditional models are increasingly showing their limitations. These programs often suffer from: ?? Lack of Transparency ?? Siloed Data ?? Limited Engagement This is where web3 comes in. Web3 programs give consumers more control and freedom while also allowing brands to tap into new revenue streams and gain richer insights into their audience through wallet analytics. With Mojito, brands can build seamless, blockchain-powered programs - with no technical expertise required. As an all-in-one platform, Mojito simplifies the complexities of web3, enabling brands to launch these programs with ease. Reach out to get started & let’s go to market together ??

Are NFTs making a comeback, or did they never really leave? November brought a surge of activity to the NFT space, with $562M in total sales—a 57.8% increase from October and the highest monthly sales since May. Leading the charge were familiar names like CryptoPunks (up 52%) and PudgyPenguins (up 49%), alongside increased volume on networks like Ethereum, Bitcoin, Solana, and others. While the numbers are impressive, the true story lies in the evolving utility of NFTs: - Dynamic NFTs that adapt over time to drive deeper engagement. - Ticketing for proof of attendance and loyalty tracking. - Verifiable credentials that can unlock rewards programs or exclusive perks. At Mojito, we see NFTs as a foundational technology for building seamless, user-first loyalty systems that redefine how brands connect with their audiences. Learn more about how NFTs can drive engagement for your brand in this week's newsletter. ?? https://t.co/YxfJfzXsSw

Mojito is laser-focused on building web3 solutions for brands going to market with Product Lab - our third & final vertical. Product Lab is our launchpad for new, strategic solutions that address current problems in web3. By actively identifying and addressing key pain points, Product Lab ensures that Mojito remains at the forefront of innovation. Our first target? Creating a web3-based loyalty solution that users find simple, intuitive, & long-lasting. ???? Read more:?https://lnkd.in/eh_mYjSP

The modern #museum experience has to be both physical and digital. Traditional models of government funding, private donations, and ticket sales for revenue have become increasingly unsustainable as rising operational costs, changing consumer behavior, and cultural shifts force institutions to adapt. For museums, tapping into #web3 technologies can help reinvigorate how they monetize their longstanding collections, and preserve and share culture in ways that appeal to more tech-savvy demographics and younger generations. Examples of this new digital-centric way of thinking are Sotheby's, Los Angeles County Museum of Art (LACMA), and the Toledo Museum of Art (TMA). ?? In partnership with Mojito, Sotheby’s launched the Sotheby's Metaverse to live within the web3 community as a premier destination for curated artworks and #collectibles. ?? The LACMA Art + Technology Lab initiated efforts to pursue and explore use cases for #blockchain technology at their legacy institution with the launch of ECHOES, a virtual exhibition. ?? The Toledo Museum of Art has launched multiple efforts, powered by Mojito, to seamlessly integrate web3 technologies into its recent exhibits, encouraging visitors to interact with #NFC-enabled installations that extend into a virtual world. As museums adapt to new technologies, they are not just future-proofing their collections, but also redefining what it means to be a cultural institution in the 21st century. Museums taking an interest in web3 isn’t simply about cashing in on the latest tech trend. It’s about embracing a more inclusive, interactive, and decentralized model of engagement. It’s this form of engagement that Mojito specializes in ??

Web3 can be complex, especially for brands navigating their first web3 campaigns to engage consumers on a deeper level. Adoption is difficult, education is tricky, & web3 strategy is a complete new beast. Enter: Mojito Studio, a strategic consulting & custom development studio designed to help brands navigate the complex web3 ecosystem. We offer advisory services, technical support, & access to ecosystem partners, guiding your brand's project from conception to execution. From idea creation & compliance onboarding to project launch & ongoing management—Mojito Studio does it all. In the past, we’ve had the opportunity to work with major consumer companies like Shiseido, The Whisky Exchange, and Mercedes-Benz NXT to bring their unique web3 visions to life. 1?? For Shiseido, we collaborated with ArtBlocks Engine and AI artists to develop a collection of generative NFTs, showcased at Art Basel Miami 2023. 2?? The Whisky Exchange leveraged our infrastructure to create a seamless experience for customers to reserve bottles using web3 proof of purchase for their Twelve Elements Collection in 2024. 3?? Mercedes-Benz NXT brought their luxury vehicle prowess onchain with a bespoke web3 platform that enabled the brand to sell collectibles via Dutch Auction, directly through their own website with help from Mojito. Navigating web3 as a new entrant requires expertise, and we’ve been working with the biggest names in the industry ?? We’ve seen firsthand how transformative web3 can be for customer engagement, brand loyalty, & innovation. Ready to supercharge your consumer engagement with the blockchain? Comment below or DM us.

There is a massive untapped resource for brands to reinvigorate and deepen their connections with consumers: dynamic NFTs. Unlike static NFTs, dynamic NFTs evolve over time, responding to external factors such as user interaction, market trends, or real-world events. Want to know how? Vote for Mojito’s Lauren Halstead's presentation at Ecommerce Berlin next year to learn all the secrets behind dynamic NFTs - from loyalty programs and digital collectibles to enhancing product authenticity and real-time engagement strategies. Vote here??? https://lnkd.in/eFb-rJyR

To understand web3 #copyright, we need to go back to the basics: meet Steamboat Willie, an early version of Mickey Mouse from 1928 that has recently entered the web3 IP debate. Why? At the start of 2024, good ol’ Steamy Willie entered the public domain when Disney’s copyright on the character expired after a whopping 95 years. In response, a new web3 trend was born as several Steamboat Willie-themed NFT collections surged to the top of the NFT marketplace OpenSea's trending charts. One collection in particular made major waves after racking up over $1.7 million in trading volume. However, Disney has made it clear that while this early version of Mickey is now public domain, modern versions of the character remain protected by copyright. Steamboat Willie's entry into the public domain offers a glimpse into the future of iconic IP in web3. As Disney's copyright claim on Willie wasn't abandoned - simply expired - we will likely see more classic characters and properties finding new life in the decentralized ecosystem. But for brands like The Walt Disney Company, this illuminates a delicate IP balance. They must protect their modern assets while navigating the reality that older versions are now open for public interpretation and use. This ever-growing roster of cases underscores the complexities of navigating IP law in web3. While #NFTs provide exciting new ways for artists and brands to engage with their audiences, they also sometimes blur the lines of copyright, #trademark, and ownership. As the legal landscape continues to evolve, these cases serve as a reminder that the avenues through which a brand onboards its IP into web3 have the power to play a crucial role in shaping the future of digital ownership. Read more about web3 IP in this week's Mojito newsletter: https://lnkd.in/eBphB6X8