In a bold move on Tuesday, the 155-year-old iconic brand Campbell's Soup has decided to drop "Soup" from its name, signaling a major shift in focus toward its rapidly growing snack sector. ?????? This transformation highlights an important trend in the CPG industry: SNACKS ARE BOOMING. Consumers are demanding more convenient, on-the-go options, and brands are responding by expanding their portfolios to cater to these evolving preferences (while hopefully keeping innovative, sustainable packaging options top of mind ?? ?? ). At a time when health-conscious, indulgent, and functional snacks are leading the charge, it’s no surprise that brands like Campbell’s are reimagining their identity to capitalize on this growth. So, what can we take away from this shift? ?? Diversification is key: Brands are increasingly relying on the flexibility of their product offerings to meet the needs of busy consumers. ?? Convenience-driven innovation: Smaller, portable options that cater to changing eating habits are leading the charge in the snack industry. ?? Functional foods on the rise: Snacks that offer health benefits—whether it’s added protein, fiber, or adaptogens—are shaping the future of this category. ?? Consumer loyalty isn’t static: Brands need to stay ahead of trends and reimagine their portfolios to stay relevant in an ever-changing marketplace. As the snack sector continues to grow, Modus Planning is here to help brands as they scale. Our platform: ? Drives visibility into all aspects of your business, from retailer trade spend metrics (gross to net) to seamless inventory projections across DCs. ? Is a game changer for 2025 forecasting and tracking, providing brands with the tools they need to succeed in a competitive market. ? Integrates data from various sources to deliver a bottoms-up sales forecast that informs your demand plan and strengthens your planning process. We want to know: How are you planning for 2025? ?????? #CPG #SnackingIndustry #ConsumerTrends #Campbells #Innovation #Growth #Snacks #DemandPlanning #TradeSpend https://lnkd.in/g279cc-K
Modus Planning
软件开发
Baltimore/Washington, DC area，MD 1,867 位关注者
Your CPG brand's bottom up planning infrastructure: Demand Plan | Supply Plan | Trade Promotion Management | Deductions
关于我们
Innovative, empowering and practical applications are what defines us. We believe that having a world-class technology infrastructure shouldn't be reserved for the Fortune 500. At Modus Planning, we strive to deliver a platform that unites teams from sales, ops, and finance to operate from a singular source of truth, driving significant value to our clients, while always welcoming feedback to spur continuous improvement. Modus Planning is a small team with a disruptive vision. We are convinced that, even in the 21st century, there are significant opportunities to refine business processes to impact both the top and bottom line. Our applications are consciously developed for the Consumer Packaged Goods industry, highly focused on benefiting the sales operations and supply chains of companies of all sizes. Our platform is fun to use and even easier to learn. Our flagship web-based application, Modus Planning, employs a bottom-up, variable-based planning methodology that can be implemented across the entire firm. All departments, including sales, operations, marketing and finance, can collaborate on Modus Planning to benefit from a fully integrated demand plan. We would love to hear from your brand to determine how Modus Planning can help "make your plan a reality."
- 网站
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https://www.modusplanning.com
Modus Planning的外部链接
- 所属行业
- 软件开发
- 规模
- 2-10 人
- 总部
- Baltimore/Washington, DC area，MD
- 类型
- 私人持股
- 创立
- 2016
- 领域
- Demand Planning Applications、Supply Chain Applications、Organizational Communication、Consumer Packaged Goods、Trade Promotion Management、Vendor Managed Orders、sales planning、bottom-up demand planning、connected planning、brand excellence 、CPG brand management、Sales Forecasting、Distribution、Deductions和supply chain management
产品
![点击此处查看Modus Planning]()
Modus Planning
贸易推广管理软件
Modus is a connected planning platform accessible for all CPG brands- from the small and mighty, to the well established, but quickly growing. Modus Planning's unique approach to connected planning not only bridges the gap between demand planning and trade promotion management, but gives brands the insights they need to advocate for themselves and manage the operational execution of the plan. Our “Bottoms-up Planning Approach” allows us tremendous flexibility to plan brands of all sizes across all categories. Regardless if you just started shipping cases yesterday or are an established business, Modus Planning has a tier tailor made to fit your scale. It's never too late to plan with confidence! The first day of working with Modus, you are given the tools to create a bottoms-up distribution map of the business by Sales Channel by DC by Product. We help you build it! Get in touch today and let's take your brand to the next level!
地点
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主要
获取路线
US，MD，Baltimore/Washington, DC area，20733
Modus Planning员工
动态
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For anyone looking for plans this weekend, Liquid Death has got ya covered! Sign us up for the judging panel ! ??♂??? ??♀?
We’re looking for 3 NASCAR fans to become Pro Drivers for Liquid Death Iced Tea. Just like an actual NASCAR driver, you too will get a paid endorsement contract and drive around in your own car wrapped in logos. Now that Liquid Death is the Official Iced Tea of NASCAR, we’re searching for three fans to become Liquid Death Pro Drivers. Earn one of the spots, and you’ll get a $30,000 sponsorship contract, an official Liquid Death car wrap, and custom apparel with your face on it. And like any other professional endorser, we’ll hook you up with free Liquid Death Iced Tea for a year. To qualify to be in the running for a pro contract, stand in front of your car and film yourself chugging a can of Liquid Death Iced Tea in under 18 seconds. Then post it to Instagram or TikTok with #LiquidDeathProDriver. We’ll be looking for style and speed. Learn more: https://bit.ly/4gn5Ruv
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Now that things are finally settling down post-expo, Just wanted to say a huge congrats to the Newtopia Now team in Denver on launching an amazing first edition! ?? Haley Milano & Zachary Watson—wishing the show continued success for many years to come! It was an exciting show for us as our team continues to grow- with attendance spanning multiple departments including Customer Success, Sales, Marketing, and Exec Leadership ?? Feedback we’ve heard (and from our own experience) was that the smaller format and structure of the event led to more meaningful and productive conversations. Special shout-outs to Startup CPG, Run The Numbers, Full Good Fulfillment & Logistics, SPINS, and NielsenIQ for sparking some great discussions! We especially loved the addition of the marketplace format and, of course, connecting with so many of our customers in person—special shout-outs to the Actual Veggies, EO Products, Flow Mineral Spring Water and Chocolove Premium Chocolate teams! ?? ?? ?? It was wonderful to meet with so many incredible brands at the show, with a clear trend of added mushrooms, adaptogens, and proteins that kept us fueled and buzzing naturally each day. Big props to Rasa? for their stand out experiential marketing campaign, slinging their powerful adaptogenic coffee alternatives! It was also exciting to see Dr. Bronner's new sustainable cartons and milkadamia’s innovative flat packs—can't wait to see these on shelves soon! ?? Looking forward to what future editions of the show will bring! ?? #NewtopiaNow #CPG #TradeShows #Innovation #Sustainability #NaturalProducts
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We're #hiring a new Director of Growth Marketing in United States. Apply today or share this post with your network.
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We're #hiring a new Director of Growth Marketing in United States. Apply today or share this post with your network.
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Modus Planning is finally getting the word out! After several years of primarily organic word-of-mouth growth, it's time for us to take that next step and build our Marketing team! If you know anyone who has scaled vertical B2B SaaS, ideally with #CPG experience, feel free to repost this and/or share it with them! The future of how brands go-to-market has never been brighter, I'm so excited to build out the team!!!
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Planning for 2025? Need P&Ls by retailer or by SKU? Let's make it your best year yet! ?? Over the past year, we’ve been working diligently to incorporate feedback from our clients and across the industry to elevate our (not to toot our own horn... but *already amazing*) trade promotion forecasting and actualization capabilities ... and bring it to new heights. We are thrilled that these enhanced capabilities are now live! ?? ?? Are you looking for visibility into any of the following?? ? Forecasting by Retailer & Customer Ship-To:?Complicated routes to market are our specialty. Poor forecasting can lead to spoilage or OOSs, directly impacting your bottom line. ? Complex Data Management: Handling large volumes of data from various sources - distributor data, consumption data, and order management data - can be overwhelming and time-consuming. ? Promotion Tracking: Lack of visibility into promotion performance can hinder decision-making. ? Fragmented Reporting: Accessing and analyzing P&L by customer, retailer, product can be cumbersome. ? Actualization Discrepancies: Inaccurate deductions and promotions can lead to financial inaccuracies and strained retailer relationships. We're here as a resource as you scale to help dramatically increase visibility and drive profitability to new heights -- DM us if you want to understand how we can help take your demand planning, trade management, and inventory visibility to the next level ?? #cpg #cpgindustry #cpgcommunity #tech #innovation
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We're #hiring a new Director of Business Development in United States. Apply today or share this post with your network.
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Congrats to everyone at the ALOHA team for being recognized for your commitment to excellence, improving the shopper experience and helping raise industry standards! ?? https://lnkd.in/gdnrC-9x #cpg #excellence #visionaries #leadership #cpgindustry
?? The results are in! ?? We are thrilled to announce the 16 recipients of our 12th?Annual Supplier All-Star Awards, honoring suppliers who have demonstrated a deep commitment to?Whole Foods Market’s mission and Core Values. The supplier honorees are made up of brands ranging anywhere from four to 40 years on Whole Foods Market’s shelves and are being recognized for their contributions to improving industry standards for quality and innovation. Sincere congrats to all our winners!? ??:?https://lnkd.in/gdnrC-9x ALOHA Amylu Foods Atlantic Sea Farms Bridor North America Chelten House Products Dr. Bronner's FOODMatch Forever Cheese Happy Dirt Health-Ade LaBelle Patrimoine Lundberg Family Farms Pacific Seafood Rainier Fruit Company Siete Family Foods W?lffer Estate Vineyard #NourishPeople #NourishPlanet #NourishPurpose #TeamWFM
Whole Foods Market Announces Annual Supplier All-Star Awards - Whole Foods Market
https://media.wholefoodsmarket.com
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?? Exciting update, folks! ?? Several of the awesome brands we support have made it onto Bain's list of the fastest-growing brands in 2024! ???? Huge congrats to our clients and a massive shoutout to all the teams making it happen! At Modus, we're all about helping CPG brands scale up with our best-in-class software, covering everything from demand planning to trade promotion management and beyond- with the granularity and tools you need to unite your sales, ops, and finance teams from a singular source of truth. ?? ? For anyone heading to #expowest2024 this week and curious to learn more how you, too, can win on shelf-- DM us to schedule a chat! Can't wait to see everyone there! Check out the list of the fastest-growing brands in 2024 by Bain & Company -- link in comments below ?? Let's make 2024 your best year yet! ?? #CPG #DemandPlanning #TradePromotion #SupplyChain #SoftwareSolutions #FastestGrowingBrands #expowest