Following new consumer behaviors, Linear and CTV complement each other really well. Learn more on this blog post from James Reardon #LinearTV #ctv #TV #media #advertising https://lnkd.in/ehmGW9wA
关于我们
How did we build Modus Direct into one of the hottest and most sought after DR agencies in the country? Modus Direct is the NEXT generation of Direct Response marketing, advancing the methodology where the old guard left off. We combine intense mathematical understanding with tactically focused creative to produce maximum results with the least risk. In today’s challenging business environment, fresh thinking, keen problem solving and accountability are paramount to success. Old Guard agencies capitalize on legacy and fear to charge clients more for doing less, while nimble, new entrants to the space deliver more savings while providing superior service. According to a newly-signed Modus client who left a larger agency for Modus Direct, “it isn’t what they were doing for us, it is what they weren’t doing.” Are you open to the possibility of finding out what Modus Direct can do for your business?
- 网站
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https://www.modusdirect.com
Modus Direct的外部链接
- 所属行业
- 广告服务
- 规模
- 11-50 人
- 总部
- Sarasota，Florida
- 类型
- 私人持股
- 创立
- 2009
- 领域
- Direct Response Television Media、Direct Response Creative、Direct Response Print、CTV、OTT、D2C Advertising、TV Attribution、eCommerce Shipping Monetization、Linear TV和ConnectedTV
地点
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主要
获取路线
40 Sarasota Center Blvd.
Suite 104
US，Florida，Sarasota，34232
Modus Direct员工
动态
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Direct Response Television (DRTV) campaigns are powerful tools for generating immediate consumer engagement, but optimizing performance goes beyond ad spend and impressions. By analyzing call center data, brands can unlock deeper insights into audience behavior, refine messaging, and improve conversion rates. Key call metrics—such as call volume, duration, drop-off patterns, and conversion rates—offer a clearer picture of ad effectiveness. For instance, understanding peak call times allows for smarter media buying decisions, while tracking lead quality ensures that DRTV campaigns are driving high-intent customers rather than just generating interest. Additionally, integrating call center insights with digital analytics helps brands track customer journeys across multiple touchpoints, ensuring a seamless experience from TV ad to final purchase. Want to maximize your DRTV campaign's ROI? Discover how leveraging call center data can help fine-tune your strategy and drive measurable results. Read the full blog here: https://lnkd.in/e9E4WFnm
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In DRTV media buying, strong relationships matter. But are emails replacing the personal touch? This week, our media buyer Frank shares how a quick call can save time and improve results on your DRTV campaigns. Read more by clicking the link below! #drtv #advertising #marketing #modusdirect
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Learn how to drive brand awareness via Direct Response TV ad placements from this blog from our SVP of Media Sheilagh Bryan #drtv #media #brand #brandawareness #tv https://lnkd.in/gHADvBRu
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In case you missed it, our very own Carey Chase joined PDMI's Take 20 a few weeks back to talk about Media Buying on a Convergent Landscape! This talk is available on PDMI's YouTube channel- link available in their post below.
Wednesday's #Take20 kicked off 2025 with a scene-setting conversation about the convergent #mediabuying landscape for #performancemarketers. Great group on this one, including Rebecca Barr of RLB Consulting, Carey Chase of Modus Direct, Tara Franceschini of LiveRamp, Mark Orton of Kingstar Media, and host Chris Foster of Modern Postcard. Miss it? It's live now on our #youtubechannel! #ThePDMI #webinar
PDMI Take 20: Media Buying on a Convergent Landscape
https://www.youtube.com/
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Discover how to keep Grandpa entertained, Mom engaged, and Gen Z hooke in one creative strategy. Dive into Diana's latest blog, "Targeting a Multigenerational Audience with DRTV," and learn how to tailor your messaging for every age group. #DRTV #MarketingStrategy #advertising #marketing
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As we plan for AEP 2025, there's a "new" Medicare Advantage audience shaping the 65+ demographic. Meet Generation Jones—a tech-savvy yet TV-connected cohort with unique values and habits. Discover why traditional TV remains a powerful tool for engaging this group and how to tailor your strategies for maximum impact. Read Carey's blog this week to learn more about marketing to Generation Jones! #marketing #AEPmarketing #advertising #DRTV
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Want to kick off 2025 with better DRTV results? Check out Jessica's blog this week for 3 simple tips to elevate your DRTV creative and boost campaign performance. #advertising #marketing #businessgrowth #marketingtips #DRTV
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In the world of DRTV and brand advertising, the offer is everything—it’s the key to turning interest into measurable results. ?? Want to know what makes an offer irresistible and impactful? Madison’s latest blog, The Power of the Offer, breaks it all down with actionable insights. Click on the link below to read more! #DRTV #AdvertisingTips #MarketingStrategies #ModusDirect