MODintelechy

?? Is Your Sales Toolkit Ready for the Spotlight? ?? Sales and marketing teams are under pressure to deliver results, often with limited resources. When your toolkit feels outdated or stretched thin, it’s time to make changes—but those changes don’t have to break the bank. In our latest blog, "?????????????????? ???????? ?????????? ?????????????? ?????? ?????????????? ?????? ????????????????," we share three practical ways to refresh your toolkit, ensuring it’s aligned with your brand, drives engagement, and scales efficiently. Here’s a sneak peek at what you’ll learn: 1?? ?????????? ??????????: invest in foundational assets like a master PowerPoint deck, then version them into smaller pieces—think one-pagers, case studies, and battle cards. 2?? ??????????????, ??????’?? ??????????????: polishing your visual identity with updates to Voice & Tone, color palette, or custom iconography can breathe new life into aging collateral. 3?? ?????? ?????? ?????????? ????????????????: tighten your messaging to ensure clarity, especially for vertical-specific assets, and engage your audience with a clear “why.” A streamlined, cohesive toolkit isn’t just good for business—it’s good for your team, too. Check out the blog for actionable tips to make your next refresh a success here ?? https://lnkd.in/gu-Y5Jju How is your sales toolkit holding up? Share your challenges or wins in the comments below — we’d love to hear from you! ??

??Presenting our 2024 Biggest Company Assist Award to Barbara Lupton—someone who champions for collaboration and process, sets the bar high for strong character, and allows our teams to be better together. Why take it from us when you can take it from her peers?: ??"You're always looking for ways to make us better—thanks for listening and innovating" ??"Thank you for looking for ways to usher in efficiency, championing for organization and communication" ??"Thank you for always being so responsive, so helpful. You make MOD such a nice place to be" Thank you, Barb! You're showing us what it means to show up for each other ?? #people #peopleandculture #b2b #digitalmarketing #programmanagement #pm #leadership #recognition

??Presenting our 2024 Rockstar Award to Anton Hung—someone who is always going the extra mile, leading with heart just as much as he leads with technology, and inspiring us to aim higher. Why take it from us when you can take it from his peers?: ??"Thanks for being a terrific colleague, team leader, and collaborator" ??"Your value is beyond" ??"It is great to work with someone so knowledgeable, detail oriented, and flexible. You rock" Thank you, Anton! You're making us look like rockstars! ?? #people #employeerecognition #digitalmarketing #b2b #solutionsarchitect #peopleandculture #tech

??Presenting our 2024 Spirit Animal Award to Sunni Reilley—someone who is embodying our values, lifting up the teams she works with, and guiding with empathy. Why take it from us when you can take it from her peers?: ??"Always helpful, always making things better" ??"Thanks for your always incredible work and positive attitude" ??"I don't know what we'd do without you" Thank you, Sunni! You're making a big difference ?? #agency #people #recognition #peopleandculture #digitalmarketing #accountmanagement #b2b

Today, we express our gratitude to the veterans who have dedicated their lives to our country. Thank you for your courage, sacrifice, and commitment.

?? New Blog Alert: Transforming B2B Renewals with Automation & Data-Driven Insights In today’s fast-paced B2B landscape, digital transformation isn’t just an option—it’s a necessity. Our latest blog quickly covers how automation and data-driven processes are reshaping renewals management, paving the way for better efficiency, stronger customer relationships, and scalable growth. Key Takeaways for Leaders: ?? ?????????????????????? ????????????????????: Automation cuts costs and redirects resources to high-impact initiatives. ??? ???????????????? ???????????????? ????????????????????: Personalized engagement meets customers where they are. ?? ????????-???????????? ????????????????: Leveraging analytics identifies trends and drives revenue growth. Check out this quick read here ?? https://lnkd.in/dxMSkSt9

Congratulations to our client, Lenovo, for winning the Gold Award from the 2024 MarCom Awards in the category of B2B Website – Professional Services. ?? The Lenovo APOS Resource Center was built for the Channel Community—empowering Channel Partners of all types with the tips and insights needed to easily activate opportunities and tap into an untapped revenue stream.? Designed and developed by MODintelechy in close partnership with the Lenovo APOS team, the Lenovo APOS Resource Center transforms hundreds of static assets into a single best-in-class digital web experience.? Thank you to Glen Edington, Hayden Mugford, and Cindy Terowsky (and their teams) for their continued leadership on this award-winning work. We could not do it without our stellar internal team. Thank you so much for propelling us and our partners forward ?? Janet Hughes Adrian X. Olvera Jessica Lowery Nick Lopez Anton Hung Cal Cavness Barbara Lupton Tony Giovannini Fred O. Amanda Cardona Matt Soble The MarCom Awards honor excellence in marketing and communication and are administered by the Association of Marketing and Communication Professionals (AMCP). MarCom has evolved into one of the largest, most-respected creative competitions in the world. Each year about 6,500 print and digital entries are submitted from dozens of countries.? See the full Gold Award here ? https://lnkd.in/gaUhYTnM ? #customergrowth #renewals #services #APOS

?? Forrester's B2B Sales & Marketing Predictions 2025: Key Takeaways ?? In 2025, the B2B landscape will shift from rapid AI experimentation to a focus on sustainable revenue growth. Last year, many leaders pursued quick wins with generative AI, but Forrester’s insights emphasize a new priority: balancing short-term gains with the patience for long-term, transformative growth. B2B organizations will need to strengthen data infrastructure, address core revenue challenges, and focus on ROI-driven AI applications that provide lasting value. By reinforcing foundational processes, B2B leaders can ensure resilience and scalability, setting the stage for sustainable growth. Key insights from this report include: ?? ???? ???????????????????? ????????????: The focus is now on ROI over time. Companies are encouraged to develop AI use cases rooted in unique data and gradually reinvest in long-term growth rather than scaling back prematurely. ?? ???????????????????????? ?????? ??????????????: Many B2B leaders will reorganize to close skill gaps, but true success will require addressing core revenue process issues, not just structural changes. Companies should align strategies with customer needs, mend broken processes, and upgrade team competencies. ?? ???????? ???? ?????????????? ?????????? ????????????????: By 2025, over half of large purchases will occur through self-serve platforms as Millennials and Gen Z buyers prefer digital-first experiences. Sales teams must adapt, focusing on guiding buyers and creating impactful experiences. ?? ???????????????? ?????????????????? ???? ?????????? ??????????????????: Younger buyers increasingly rely on external networks, with over 50% anticipated to include 10+ external influencers in purchase decisions. B2B brands need to identify and support these external networks to stay competitive. ?? ?????????????? ???? ??????????????-?????? ???????????? (??????): Despite PLG's potential, many companies will deprioritize it in favor of generative AI-led initiatives that promise quick, scalable growth. Get the Forrester report here ?? https://lnkd.in/gEphjCXi #ForresterPredictions #B2B #DigitalTransformation #AI #CustomerExperience

??Join us in congratulating Nick Lopez on 2 Years with MODintelechy!?? One of his peers had a lot to say about Nick, and we wanted to share it with you ? In all my time working with Nick, I have never heard him say "No, that cannot be done". I greatly appreciate his solution oriented method of working and collaborating! Go Nick! Nick is a great designer and a kind person! It's always a pleasure working with him. I also really appreciate that Nick is organized and takes his time to explain his thought process to others. #WorkAnniversary #TeamSuccess #graphicdesign #peopleandculture #employees #digitalmarketing

?? Highlights from TSIA World ENVISION 2024 ?? This conference was packed with insights on harnessing AI, building stronger customer connections, and transitioning to digital-first, data-driven models. Sessions emphasized the power of AI to streamline customer success, enhance self-service, and drive revenue, all while aligning sales and service teams for a unified customer journey. As more companies shift to SaaS, strategies for revenue optimization and proactive engagement are becoming crucial. Catch the quick recap here ?? https://lnkd.in/gmPJF2cS #tsiaworld #CustomerLifecycle #DigitalTransformation #AI #CustomerExperience