modern8

modern8 was approached by the University of Utah’s Stena Center for Financial Technology, with the goal of attracting new audiences and asserting their position as innovative leaders in Fintech for their annual conference. To accomplish this, we recognized the need to push beyond their existing brand to create a fresh and memorable look. The result was a bold, progressive visual identity featuring vibrant colors, gradients, and dynamic elements.

People buy the intangible, not the tangible. They buy the way you see the world. Brand perspective is the second pillar of branding for professional services.?It is the thread that connects your positioning to your personality. Dive into our latest #8sight to learn about the importance of brand perspective and what it means to have one. https://lnkd.in/gmgiapFt

The mistake most companies make when introducing themselves is leading with their services. The problem with this information is that it's the least distinctive and engaging aspect of your business—positioning is not your service. In the first part of our brand pillars for professional services series, we discuss the components of effective positioning and explain how it can drive organic growth and profitability for your brand. Check out the latest #8sight to learn more! https://lnkd.in/g9QerXyw

Professional service brands have the potential to stand out in the market through strategy-based decisions. An effectively developed brand strategy requires three key components. While each element alone may not distinguish you, together they can create distinction and uniqueness. Read our latest #8sight to learn more! https://lnkd.in/gR2UHbQ2

The work with our former building tenants just above us on 2nd South.

MGB+A Studio is a seasoned collective of landscape architects and urban planners shaping outdoor spaces across Utah for over 45 years. Seeking to fortify their standing in a competitive industry, MGB+A partnered with us to refine their brand strategy and identity. Through collaborative workshops, we unearthed their ethos of stewardship and creativity, guiding a rebrand that aligns with their legacy and values. Now, equipped with a clear voice and a flexible identity system, MGB+A is ready to continue enriching communities for generations to come. Check out the full case study here!?https://lnkd.in/gyP_hEjJ #branding?#marketing?#design?#strategy?#brandarchetype

Our client, Salt Lake’s very own, Pioneer Theatre Company shines with Broadway-quality productions and exclusive premieres, drawing audiences from near and far. Over the years, we've collaborated closely with PTC to elevate their brand with a dynamic identity, website, captivating season artwork, and expansive assets that play off of the enriching experiences they offer. ???? See more of the project through the links below! View Brand Case Study: https://lnkd.in/gR4YrZii View Website Case Study: https://lnkd.in/gYmFPAkF #branding?#marketing?#strategy?#brandidentity #webdesign #printdesign

As design-centered people, we know the importance of well-designed gifts. That’s why, year after year, we sift through the noise to bring you an annually curated collection of gifts that will impress your design obsessed friends. From sleek tools of the trade to quirky gems that’ll make their creative heart skip a beat, we’ve got it covered. Make this season a bit more design-forward and a whole lot more personal.??? Products from FISK, Fishwife, and Le Puzz to name a few. You can view the full list through the link below! https://lnkd.in/gSx-Svys #design #giftguide #graphicdesign #branding