Mobility Digital

Looking at market share information can be very impactful.. What can you derive as a business from the below. Here's what I think; - Overall business is pretty stable vs the market, except for July 2023 (Green). This looks to be in the Mountain category. Why was this? Can it be replicated to gain sales/market share - Folding category is very spiky. Demand shouldn't be this fluctuating. Either the business is having stock outs, or it is price point led. Detailed analysis can understand this and make actionable decisions - Cargo sales are very non existent, but the market size (total) is large. Is there an opportunity to focus time and effort What do you think?? All UK Cycling businesses can get this data & even more. Imagine overlaying stock holding, market knowledge and your expertise to truly understand how to grow. In the challenging marketplace, having this data available will be increasingly important - not using this will make informed decisions harder. #eBikes #bikes #data #cycling #marketshare *Note - The below is fictional business data used for the illustration of this theory.

Access to information has never been better… The UK’s cycling industry has some of the best data sets available to brands, retailers and businesses that want to understand what is happening. This is because of the following; - The Bicycle Association of Great Britain (in collaboration with Sporting Insights) collect, anonymise and publish actual sell out data from approximately 60-70% of the UK cycling industry ? - Any retailer with an EPOS package such as Citrus-Lime Limited, Bikedesk, Lightspeed Commerce etc. can extract sales and stock holding information within a few clicks - Wider knowledge is publicity available from companies such as SHIFT Active Media, Fusion Media or #Bikeisbest. Just to name a few This information is some of the best out there - but we see limited use cases of this being used effectively, combined together. We have seen lots of situations where businesses use one data set, but combining everything together brings about a deeper knowledge level. Stay tuned for something that could support...