MobileAction

Optimize smarter, not harder. ???? M&C Saatchi Performance found even more ways to enhance global app store optimization with MobileAction’s solutions. This powerful partnership led to a 90% average increase in app visibility, 20% average growth in organic installs and a 37% uplift in conversion rates! ?? ?? Discover how they did it in our exclusive interview with Lauren Park, Global Head of ASO: [Link to full story]

Slashing CPAs, upscaling success! ???? Flashscore achieved a 36% reduction in brand campaign CPA and a 30% drop in discovery campaign CPA, leveraging MobileAction’s partner solutions. ?? As David ?rámek, Online Marketing Team Leader puts it: "Smart Bidding's automated process lets our team direct its attention to strategic growth, while MobileAction plays a crucial role in the background, helping us achieve our CPA targets." ?? Explore how strategic insights led to victory: https://lnkd.in/d-nDw87k

? Top 10 Retail Apps by User Acquisition Performance in the USA! ? ?? The holiday shopping season is here, and top retail apps are pulling out all the stops to keep carts full and wish lists checked off from Black Friday to New Year’s ??. These apps are stacking up smart user acquisition strategies that catch our eye and keep us coming back for more. Discover how these apps leveraged ASO, Apple Search Ads, and ad creative strategies to stand out during the year's biggest shopping season! ? ?? Amazon dominated ASO, paid ads, and creative engagement, ranking for over 45,000 keywords and drawing 34% of organic downloads from competitor terms. ?? Walmart ranked in the top 30 for over 30% of keywords, effectively capturing competitor traffic through seasonal metadata updates. ?? Temu led Apple Search Ads with 45,000+ keywords and a strong brand protection strategy, securing complete visibility for its brand keyword. ?? SHEIN launched over 1,400 ads in November alone and created custom product pages specifically for Black Friday. ?? Target ranked for 25,000 keywords, capturing over 35% of organic downloads from competitor keywords and re-engaging users with in-app events like “Circle Week.” ?? Nike ranked for 30,000 keywords, captured 40% of organic downloads from competitor terms, and used custom product pages to engage sports-focused audiences. ?? SEPHORA peaked with 13,000 keywords, enhanced seasonal relevance with Black Friday updates, and drew 40% of downloads from competitor terms. ?? GOAT Group boosted seasonal visibility around Black Friday, securing 65% of downloads from brand keywords and creating 5 custom product pages. ?? Shopkick by Trax focused on Black Friday with 3,000+ paid keywords and 30+ ad creatives to expand their reach. ?? Whatnot adopted a “hit-and-run” keyword strategy around Black Friday, running over 600 ads for maximum reach and brand presence. And more; ?? Flipp, Best Buy, and Aosom topped impressions for “Black Friday” in Apple Search Ads, while SHEIN led with creative, Black Friday-themed metadata updates. ? Temu and SEPHORA sustained engagement with extended Cyber Week events and in-app experiences. ?? ROMWE’s festive visuals captured the holiday spirit, while SEPHORA’s holiday-themed promotions and product page updates kept them top-of-mind for seasonal shoppers. ??PrettyLittleThing.com’s New Year’s event kept post-Christmas momentum, while Fabulous and Me+ Daily Routine Planner by Enerjoy optimized New Year’s themes with custom product pages. Curious how these top retail apps turned Q4 into a holiday shopping spree? ?? ?? Read the blog now: https://lnkd.in/e7w957Gy

?? Introducing MobileAction’s advanced App & Game Taxonomy ???? Why settle for traditional app store categories when you can get a clearer, strategic view of your market? MobileAction’s major new update that’s set to redefine how you gain competitive insights in the mobile landscape is here. Say hello to MobileAction’s Advanced App & Game Taxonomy, a comprehensive classification system designed to help you uncover deeper market trends, identify key growth opportunities, and strategize more effectively. ?? What’s new?? ?? Get detailed insights into in-app functionalities, monetization models, and user engagement features.? ?? Compare apps and games with a unified framework.? ?? Explore advanced categorizations in gaming, from core genres to emerging sub-genres. Ready to elevate your app & game intelligence? ?? Let's talk: https://lnkd.in/dWTVzebm

?? “From keyword research to campaign analysis, every aspect of our workflow has become more efficient and data-driven thanks to MobileAction” - One of many reviews on G2. ?? In G2 Fall 2024 reviews, MobileAction made it to 37 reports, 20 of them being new, and earned 23 badges, breaking our own record! We can proudly say that our customers choose us this fall… again! ?? Take a look at some of our badges, ??Users Love Us ??Fall Leader ??High Performer ??Momentum Leader ??Easiest Admin ??Easiest To Do Business With ??Best Support ??Best Estimated ROI Our users’ feedback has been key to unlocking these achievements, and it’s your trust and satisfaction that keep us pushing forward. ?? Thank you to our amazing community of users for your continued support & trust, and to our team for driving innovation and excellence. Together, we’re reaching new heights and we’re excited to continue growing with you. ?? Check out more reviews and badges on our G2 profile! https://lnkd.in/dJn5vQ8a

???Banshees and ghouls may give a good fright, but for app marketers, it's the rising CPAs that truly haunt the night. Fear not—we bring tidings of delight! ?? Dive into the #MobileActionMonthly October edition and discover how to turn your marketing frights into wins this Halloween season:

???Banshees and ghouls may give a good fright, but for app marketers, it's the rising CPAs that truly haunt the night. Fear not—we bring tidings of delight! ?? Dive into the #MobileActionMonthly October edition and discover how to turn your marketing frights into wins this Halloween season:

?? Ready for a spooky success this Halloween? ?? Halloween is right around the corner, and we’ve broken down last year’s winning user acquisition strategies from some of the top apps. ?? Here are a few tricks (or treats!) you can learn from: ?? Toca Boca World by Toca Boca, Diamond Cash Slots 777 Casino by Funstage, and many more kept users hooked with limited-time events and spooky-themed rewards. ?? Cooking Diary Restaurant Game by Mytona and Khan Academy Kids by Khan Academy updated their app metadata around the Halloween theme to stay relevant. ??Seekers Notes: Hidden Objects by Mytona and Highrise by Pocket Worlds leveraged custom product pages. ?? Forest Island by Nanali Studios, PhotoApp - AI Photo Enhance by HubX, and many more created Halloween-themed ad creatives. Want to know how these apps and others turned Halloween into a user acquisition win? ??♀??? ?? Read the blog; https://lnkd.in/dz5sz3ez #MobileAction #AppMarketing #Halloween #UserAcquisiton

?? Apple Search Ads introduced the new view-through metrics in their latest Campaign Management API v5 update, and we’ve wasted no time integrating them into SearchAds.com. ?? So, what does this mean for you? Well, now you can: ?? Track how ads are impacting users beyond just taps and downloads. ?? Get deeper insights into customer behavior and optimize campaigns based on them. ?? Learn how to use these metrics to fine-tune your strategy and boost your app’s performance. Curious about how this update can take your campaign performance analysis to the next level? Head over to our blog to dive into the details! ?? ?? Read the blog now; https://lnkd.in/djZbq8vG

?? Simplify your ASO workflow with MobileAction’s new interactive table views! Managing ASO can be overwhelming when you're dealing with mountains of keyword data. But what if we told you there’s a way to make it faster, easier, and more intuitive? Introducing MobileAction’s latest update about data interaction functionality – packed with features to boost efficiency and help you focus on what really matters: app performance. ?? Key upgrades include: ?? Advanced filtering & sorting for better data organization ?? Seamless CSV export for easy reporting ?? Customizable table views tailored to your needs ?? Sticky headers & enhanced row selection for quick actions ?? Faster, smoother experience on any device ?? Don’t get lost in complexity. Let MobileAction’s new interactive tables help you turn data into actionable insights! ?? Learn more: https://lnkd.in/dcGp6KQg #ASO #AppMarketing #MobileAction #AGGrid #KeywordOptimization