Mobile Finance Collective的封面图片
Mobile Finance Collective

Mobile Finance Collective

营销服务

Exclusive community for finance professionals and founders in mobile apps and gaming

关于我们

We are a pioneering community which brings together finance leads and founders of mobile app and gaming studios to share knowledge build connections. We are supported by top tier industry mentors, and provide an environment where we can all learn from each other, helping to grow your business and enhance your career.

网站
https://www.mobfin.co/
所属行业
营销服务
规模
2-10 人
类型
私人持股
创立
2024

Mobile Finance Collective员工

动态

  • ?? Listen in as Martin Macmillan dives into lots of different options to fund UA in a recent chat with Andrew Davies CMO Paddle ??

    查看Andrew Davies的档案

    CMO @ Paddle. Formerly @ Optimizely; Co-founder @ Idio (acquired 2019). Startup advisor & NED. Here to help you scale your software business better, faster, safer.

    Most app developers fund their User Acquisition efforts via the most expensive source of capital: raising VC money at the expense of your equity. The good news is, there are at least 4 other options to fund your UA. I sat down with Martin Macmillan, founder of Mobile Finance Collective, a community for mobile app & games founders & CFOs, to walk us through some other (less expensive) options. Before you start looking at UA financing options, he suggests you go through these 3 questions: 1. Do we have a user acquisition machine that works? 2. If so, how are we going to fund that machine? 3. How much capital can we put into that machine before the unit economics just stops working? If your User Acquisition machine is working, question #2 should be all about creating a list of the cheapest sources of capital. Raising VC money usually sits at the bottom of this list, being the most expensive source of capital. Instead, you should start off by asking yourself: 1. Do I have a credit line from the ad networks? You might have a 30 or even up to 60 days credit line. That's effectively an LTV risk transfer from you onto them, which is great. The thing to keep in mind is that if you have, say, a six month break even on your ad spends and that bill needs to be paid at the end of month, that's not gonna move the needle for you. 2. Do I have a bunch of free cash just sitting in the bank? Maybe you've raised a venture round, and maybe that money is burning a hole in your pocket earning 3% in the bank. In that case, you can take some or even all of that money and deploy it into user acquisition. ----- After these 2 options, you can start looking at other models of credit facilities. Martin and his team have put out a great report breaking down all possible financing options, each with its own set of pros and cons. Some are classed as debt where there's a proper loan contract. Some of them are revenue share or future financing agreements. I’ll put a link below if you want to look at this free report. And Martin and Tripp Brockway from Paddle are both over in San Fran at GDC this week for anyone wanting to meet!

  • ?? Have you thought about setting up your gaming or app studio in Cyprus? You might be missing out on serious tax advantages and a growing industry hub. On a recent #MFC panel, experts Lambros Teklos (ACA, CFA) from LSTS Taxoptimus, Vasos Tsiakkiros from AstroBank, and Dmitriy Galkin from G5 Games? shared key insights on: ? Tax incentives & the IP box regime ? company structuring & banking ? Operations studios have to consider The right setup = significant tax savings + smoother operations. The details matter, from structuring your business for maximum benefits to navigating banking challenges, there’s a lot to consider - and many studios are already making the move. Reach out to Martin Macmillan ?? GDC SF or Anna N. if you would like to discuss how your studio can be part of the Mobile Finance Collective. You can also read more on our website https://www.mobfin.co/ #GameDev #Fintech #TaxOptimization #MobileGaming

  • ?? Why Cohort Duration is the Key to Smarter UA Financing ?? When choosing the optimal way to finance user acquisition (UA), one factor is often overlooked: cohort duration. The longer it takes for a cohort to break even, the more impact it has on cash flow, financing costs, and overall risk. The graph illustrates how cohort duration affects financing choices along the risk/reward spectrum. ?? Short Duration Cohort Breakeven (0-3 months) → AR financing or revolving credit facilities work well, as cash cycles quickly and interest rates are lower. ?? Medium Duration Cohort (3-9 months) → Private credit facilities that include cohort residuals help extend capital efficiency while keeping financing costs manageable and providing a financing instrument with more flexibility. ?? Long Duration Cohort Breakeven (9+ months) → Revenue-based or cohort financing becomes most attractive, as these models align repayments with the longer monetization curve and larger risk appetite of the lender. ?? The takeaway? The best type of financing should be tailored to your monetization profile. A mismatch could mean overpaying for capital—or running into liquidity constraints at the worst time. For a deeper breakdown of financing strategies tailored to your UA growth, download the MFC "Definitive Guide to Selecting a UA Financing Partner" ?? https://bit.ly/MFCguide #MobileGaming #UserAcquisition #CFO #GamingFinance

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  • ? Exciting News! ? ?? We’re thrilled to announce Twelve as a sponsor for our first-ever Mobile Finance Collective #CFO Networking Dinner in San Francisco during Game Developers Conference! ?? Twelve offers a fresh approach to financing for app and gaming studios with its cohort-based solutions. Plus, Ariel Shimoni will be joining us for an evening of insightful discussions and great company! ??? If you would like to join us for dinner then drop a message to Martin Macmillan ?? GDC SF, Anna N., or Ariel Shimoni

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  • Mobile Finance Collective转发了

    ?? Setting Up & Operating in Cyprus: what mobile app and gaming studios need to know. ?? We have 5 guest spots available for this Mobile Finance Collective online event. If it's a topic you are interested in, then apply to join us https://lu.ma/m18smcx9 Cyprus has become a popular base for mobile studios, but setting up and running operations there comes with its own considerations. This session with Vasos Tsiakkiros, Lambros Teklos (ACA, CFA) and Dmitriy Galkin will cover key aspects, including: ?? Why Cyprus? Ecosystem, tax incentives, and the IP box regime. ?? Banking & Financial Setup - the importance of choosing the right banking partner. ??? Operational Considerations - record-keeping, accounting, audit requirements, and common challenges. This discussion will be relevant both for those considering Cyprus as a base and for those already operating there.

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  • Half-life is a useful metric for understanding user behavior, financial planning, and risk management in mobile gaming. https://lnkd.in/eEX_aQ_5 It provides insights beyond traditional metrics like ROAS, taking into account the shape of the LTV curve Half-life can help understand the risk/reward profile of a UA investment and what instrument should be used to fund it Understanding and optimizing user half-life is crucial for sustainable growth and success in the competitive mobile gaming/apps market.

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  • ?? Discover what you’re REALLY paying for debt financing. We created this?XIRR calculator?that takes any series of cash flow and associated dates and expresses them as an internal rate of return (IRR), or an effective annualized interest rate (APR) so you can understand what you’re really paying for financing. Read more and have a play with our calculator https://lnkd.in/g--5iUdw

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  • Are you heading to Game Developers Conference? We are hosting a Networking Dinner for CFOs in San Francisco on March 18th. ?? Join us for dinner, drinks, and casual networking in a relaxed setting to connect with industry peers, exchange ideas, and learn more about the MFC community. Seats are limited, drop a DM to Martin Macmillan ?? GDC SF or Anna N. if you would like to join us. #CFO #MobileGaming #GDC #Finance

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