MMGY Global

Join us in celebrating our Travel Weekly Magellan Award winners: Destination Cleveland, Puppy Bowl Campaign, Gold Visit Corpus Christi, Coast Your Own Way Campaign, Gold Destination DC, in partnership with Afar, DC Sounds Event, Gold Colorado Tourism Office, Music Shines Brighter Campaign, Silver Visit Corpus Christi, The Gulf Coast Capital Campaign, Silver Tourism Northern Territory, Queens of the Desert Campaign, Silver We’re so honored to be able to show the world how amazing these destinations are and to be recognized with these awards. Congrats to all of the well-deserving winners!

We ship groundbreaking relationships, which is why we were so pleased to help set up the Colorado Tourism Office with Atlas Obscura and Blue Apron. Not only did sparks fly but so did flavors – thanks to Colorado-based chef Brother Luck. Blue Apron customers cooked up Luck’s chipotle-cherry marinated pork chop with quinoa and lime sour cream for a taste of Colorado – and now you can too! If that dish leaves you wanting more, you might need to set yourself up with Colorado to savor more of its award-winning culinary scene.

As AI reshapes the travel marketing landscape, MMGY's SVP of Marketing Technology Robert Patterson shared his insights on its evolving role in search platforms during his recent interview with PhocusWire. While AI’s impact on search hasn’t been a revolution, its gradual evolution is undeniable. Patterson emphasized that “relevancy is where it's at, and if AI provides more relevant, detailed results, it will ultimately win.” MMGY is at the forefront, developing new tools to help brands optimize their content for AI-powered search engines. This includes restructuring content for both human and machine consumption – crucial in an era where AI-driven search results are changing how travelers find information. With ongoing partnerships such as our collaboration with Algolia and new AI-enhanced DMO websites launching soon, MMGY is poised to lead the charge in helping travel brands navigate this shifting landscape. https://bit.ly/481N5VZ #TravelMarketing #AI #DigitalTransformation #MMGYGlobal

??Travel with purpose! This October, Tourism Cares invites all travel professionals to #GetOnTheMap and create itineraries that drive real impact. As a proud supporter of Tourism Cares, we encourage all of our industry partners to explore the Meaningful Travel Map, a tool that connects travel professionals with authentic, purpose-driven organizations worldwide. Let’s integrate sustainability into the heart of tourism and create positive change for communities globally. ???? Learn more: https://hubs.ly/Q02R8fFs0 #TravelWithPurpose #SustainableTourism #GetOnTheMap

We’re all about getting first tracks, so when the chance came to team up with SAM Magazine for groundbreaking research on ski resort marketing – we were all in. The first-ever Annual Outlook on Resort Marketing delivers powerful data on budgets, staffing and key marketing channels while sharing insights from fellow resort marketers. If you’re ready to carve out a new path, grab the free report at the link below. https://lnkd.in/g2HTkRTc

“What we need to do as travel marketers is to foster deeper connections and ultimately trust. By avoiding stereotypes, embracing change and creating inclusive campaigns that resonate with diverse audiences, brands can enhance brand loyalty and position themselves as leaders in an increasingly diverse market.” – Caroline Moultrie, MMGY Global President, EMEA Read more: https://bit.ly/4gX6kEg

Being a CEO is all about making decisions. One of the best decisions I have ever made is to engage MMGY Global as our agency of record and MMGY PR to handle our earned media and public relations. They have the power, know how and scale to match our ambition. Last week’s mega accolades aside, in 2023 our balanced scorecard demonstrated 348 media placements related to travel and lifestyle and we are on pace for similar in 2024. After two successful years with a United States focused program led out of Los Angeles under the leadership of Sara Gorgon on our account we have spread our wings to also engage their UK office under the guidance of Caroline Moultrie and her team. We are doing this not only to gain vital exposure in an important source market but also in lockstep with our airport authority who are researching new routes in the medium term. Below are some pictures from our first Destination Greater Victoria led United Kingdom media fam, in market this week. Thank-you to Destination British Columbia for their support. More to come in the weeks ahead. Kudos to Jodi Westbury for managing this file so ably on our behalf. #strategy #execution #results

Whether they’re from Europe or the U.S., culinary travelers and eco-conscious travelers have quite a bit in common. Based on several years of data from two of MMGY Travel Intelligence’s traveler research reports, their commonality isn’t just substantial – it’s been growing year over year. Learn More: https://bit.ly/3XR32ti

The importance of positive resident sentiment couldn’t be clearer, given the media coverage of squirt gun–wielding Barcelona residents and general buzz around locals who have had it with tourists. When it comes to residents and their hometowns, the data is clear: If locals are content, everyone benefits. This symbiotic relationship between resident satisfaction and visitor experience is a cornerstone of successful destination management. And MMGY experts have curated a list of 10 tried-and-true tips for improving resident sentiment and creating a destination visitors can’t wait to come back to. Learn more: https://lnkd.in/gxijPYHR

With an estimated 15% of all digital ads never being seen by a person, the waste in the digital space adds up to some serious carbon emissions. Don’t worry – you can convert your climate doom into apocalyptic optimism AND improve your KPIs with some smarter media targeting. Learn more: https://lnkd.in/gJWn68nW