MMA Global India

The Get Your 'SHEconomy' Right Wrap-Up: Mic Drops, Myth Busts & Marketing Truths! What happens when leading industry voices drop truth bombs on #MarketingbeyondthePinkAisle? You get some game-changing perspectives, sharp industry insights, and a whole lot of 'why weren’t we doing this sooner?' From flipping outdated narratives to reshaping how brands connect with women, this mashup is your power-packed highlight reel of everything we uncovered in #GetYourSHEconomyRight; in the line-up to Women's Day celebration through the week! Missed the action? Binge-watch all the insights videos here: https://lnkd.in/dZ-Bft3x Missed the LIVE conversation on LinkedIn? Worry not. The LinkedIn Café may have wrapped up, but the conversation is far from over! Catch the virtual conversation here: https://lnkd.in/d2n2vWPF #SheEconomy #MarketingForWomen #BeyondThePinkAisle #MMAWomensDay #WomensDay #Marketing #myth Moneka Khurana Aishwarya Jaishankar Akila Jayaraman Ankita Chaudhary Ishita Bhattacharya Shivani T. Vinita Bhatia Devika Sharma Sunita Bangard Anindita Veluri Paul Josy Anurita Chopra Soumya Mohanty Lloyd Pereira Rudrashish Nag Vivek Sheth Ritu Mighlani Shah Ranjana K. Priyanka Ranka Tanya Saihgal Rudraneel Nag

Fresh off the stage at ad:tech India 2025, where Moneka Khurana - Country Head & BOD MMA Global India moderates?a power-packed session on?Advancing with Data - Elevating CX Maturity & Business Growth. A huge thank you to all the panelists for bringing deep insights and real-world examples and highlighting key mistakes made along the way. The key takeaway?? Brands that harness?unified data, predictive AI, and hyper-personalization?while staying committed to?responsible data governance?are the ones winning customers with CX maturity being central to it all.? MMA Global CX maturity study has proved that focusing on customer experience is the marketing strategy with the strongest evidence for delivering financial outcomes. Hence an organization with more mature Customer Experience (CX) capabilities/personalization tends to have increased customer loyalty, stronger brand equity, and higher sales growth. You can take the MMA CX Maturity Assessment here to know your maturity levels -?https://lnkd.in/eXHNicHy The conversation doesn’t stop here - what’s your biggest challenge in driving?CX maturity??Let’s discuss in the comments and take the baton forward at?the 5th Edition of MMA Global India Data Unplugged 2025: Advancing CX With AI. Register Now: https://lnkd.in/dfJgcerw #AdTech2025 #DataDrivenMarketing #CXInnovation #HyperPersonalization #FirstPartyData #MarketingTransformation #Marketing #DigitalMedia #technology #trends #CX #AI Reena Mishra Tanvi Negi Deepti Bhadauria Akshat Misra MMA Global APAC Rohit Dadwal Lloyd Pereira Rudrashish Nag Vivek Sheth Ranjana K. Ritu Mighlani Shah Tanya Saihgal Priyanka Ranka Rudraneel Nag

Marketing That Moves Minds: From Conversations to Cultural Shifts Great Marketing doesn’t just sell - it questions, provokes, and reshapes culture. And sometimes, it takes all voices - men included—to drive meaningful change. That’s exactly what Paul Josy - Chairman at BBDO India, has been doing for nearly a decade, when it all started with a simple but powerful question: 'Is laundry only a woman’s job?'. The question ignited a movement, uncovered hidden truths, and reshaped cultural mindsets. So, what’s the lesson here for brands? - Don’t just market—question outdated narratives - Uncover the hidden truths society isn’t talking about - Move beyond selling and create impact that shapes culture Missed the LIVE conversation? Worry not. The LinkedIn Café may have wrapped up, but the conversation is far from over! Catch up on the insights and join the dialogue here: https://lnkd.in/d2n2vWPF What’s your take on #GetYourSHEconomyRight: #MarketingBeyondthePinkAisle. Share one outdated norm that marketing should challenge next? Drop your thoughts in the comments, and let’s keep the momentum going! #SheEconomy #MarketingForWomen #BeyondThePinkAisle #MMAWomensDay #WomensDay Aishwarya Jaishankar Akila Jayaraman Ankita Chaudhary Gauri Malhotra Ishita Bhattacharya Moneka Khurana Shivani T. Soumya Mohanty Vinita Bhatia Sunita Bangard Anurita Chopra Devika Sharma MMA Global APAC Rohit Dadwal Lloyd Pereira Rudrashish Nag Ritu Mighlani Shah Ranjana K. Priyanka Ranka Tanya Saihgal Vivek Sheth Rudraneel Nag

Women Aren’t a Monolith – It’s Time to Rethink Marketing! For decades, Marketing has painted women as a single, uniform audience. But here’s the truth - their aspirations and priorities differ, and it’s time brands rethink that Marketing is 'a one-size-fits-all' approach. Soumya Mohanty - MMA Global India Board Member; MD & Client Chief Officer - South Asia, Insights Division at Kantar breaks it down in this special, recently concluded Women’s Day edition of LinkedIn Café LIVE. It’s time for brands to look deeper, segment better, and market smarter. Because reducing women to clichés means missing out on real opportunities. Missed the LIVE conversation? Worry not. The LinkedIn Café may have wrapped up, but the conversation is far from over! Catch up on the insights and join the dialogue here: https://lnkd.in/d2n2vWPF What’s your take on #GetYourSHEconomyRight:#MarketingBeyondthePinkAisle. Drop your thoughts in the comments, and let’s keep the momentum going! #SheEconomy #MarketingForWomen #BeyondThePinkAisle #MMAWomensDay #WomensDay Aishwarya Jaishankar Akila Jayaraman Ankita Chaudhary Gauri Malhotra Ishita Bhattacharya Moneka Khurana Shivani T. Vinita Bhatia Sunita Bangard Anurita Chopra Devika Sharma MMA Global APAC Rohit Dadwal Lloyd Pereira Rudrashish Nag Ritu Mighlani Shah Ranjana K. Priyanka Ranka Tanya Saihgal Vivek Sheth Rudraneel Nag

Beyond Pink & Purchases: Marketing That Truly Connects! For years, Marketing has clung to the same old stereotypes - Women love pink', 'Women love shopping'. But is that all there is? Devika Sharma - MMA Global India Board Member; VP and GM – India Glance breaks it down in this special Women’s Day edition of our recently concluded LinkedIn Café. She emphasizes the need for brands to move beyond one-size-fits-all narratives and focus on real issues that matter to women today. Missed the LIVE conversation? Worry not. The LinkedIn Café may have wrapped up, but the conversation is far from over! Catch up on the insights and join the dialogue here: https://lnkd.in/d2n2vWPF What’s your take on #GetYourSHEconomyRight:#MarketingBeyondthePinkAisle. Drop your thoughts in the comments, and let’s keep the momentum going! #SheEconomy #MarketingForWomen #BeyondThePinkAisle #MMAWomensDay #WomensDay Aishwarya Jaishankar Akila Jayaraman Ankita Chaudhary Gauri Malhotra Ishita Bhattacharya Moneka Khurana Shivani T. Vinita Bhatia Sunita Bangard Anurita Chopra MMA Global APAC Rohit Dadwal Lloyd Pereira Rudrashish Nag Ritu Mighlani Shah Ranjana K. Priyanka Ranka Tanya Saihgal Vivek Sheth Rudraneel Nag

?? We’re LIVE! ?? Get your 'SHEconomy' Right - Marketing Beyond the Pink Aisle. Join the conversation NOW at the Women's Day Special Edition of the LinkedIn Café LIVE Session! Let's cut through the noise with real insights, real impact, and real change. Featuring our incredible Panelists: Aishwarya Jaishankar - Co-Founder & COO, Hyperface Akila Jayaraman - Head GTM Strategy & Marketing, JioAds Ankita Chaudhary- Co-Founder, Power Gummies Gauri Malhotra - CMO, Bombay Shaving Company Ishita Bhattacharya - GM Marketing, Tata Housing Moneka Khurana - Country Head and BOD, MMA Global India Shivani T. - Head Growth & Digital Marketing, AJIO Vinita Bhatia - Editor, Campaign India Don't miss out. Participate now if you have a question for them, to hear from the best. #SheEconomy #MarketingForWomen #MMAWomensDay #WomensDay #BeyondThePinkAisle #MMAIndia MMA Global APAC Rohit Dadwal Lloyd Pereira Rudrashish Nag Vivek Sheth Ritu Mighlani Shah Ranjana K. Priyanka Ranka Tanya Saihgal Rudraneel Nag

1 Hour to Go? It’s Time to Flip the Script & Get Your 'SHEconomy' Right. ? Marketing to women isn’t just about changing colors—it’s about changing conversations. Brands have long relied on outdated stereotypes, missing what truly resonates with today’s diverse, powerful female consumers. ? In this Women’s Day edition of LinkedIn Café LIVE, Moneka Khurana, Country Head - MMA Global India, challenges brands to rethink: - Are we truly marketing to today’s women? - How can AI + data create real connections? - What’s next for brands in the SHEconomy? ? It’s time to build for the SHEconomy—thoughtfully, authentically, and with real insights. Hop over to our LinkedIn Café LIVE in the next hour for insightful conversations on how we can shape a smarter, more inclusive marketing narrative for the modern woman. ? Because if you pink it, you shrink it! What’s the one marketing stereotype that needs to go? Share your thoughts below!? ? ??? Date: Thursday, March 6, 2025 ? Time: 4-5 PM IST ?? Live on LinkedIn Café Join in for a new perspective on #MarketingBeyondthePinkAisle. You wouldn't want to miss this one! #SheEconomy #MarketingForWomen #BeyondThePinkAisle #MMAWomensDay #WomensDay Aishwarya Jaishankar Gauri Malhotra Devika Sharma Sunita Bangard Paul Josy Ishita Bhattacharya Ankita Chaudhary Shivani T. Vinita Bhatia MMA Global APAC Rohit Dadwal Lloyd Pereira Rudrashish Nag Vivek Sheth Ranjana K. Ritu Mighlani Shah Priyanka Ranka Tanya Saihgal Rudraneel Nag

#BeyondthePinkAisle: Rethinking Marketing for the 'SHEconomy' She’s leading a startup by day and baking cupcakes by night. She’s lifting weights in the morning and lifting her team at work. Marketers love these 'female-first' clichés—but is this really what representation looks like? Join Ankita Chaudhary, Co-Founder of Power Gummies, in this Women’s Day edition of LinkedIn Café LIVE as she shares how brands can break free from outdated tropes and build real, meaningful connections. It’s time to move beyond oversimplified narratives and start marketing with women, not just at them.Let's take charge with 'Get your SHEconomy Right'- a conversation that challenges outdated Marketing narratives. ??? Date: Thursday, March 6, 2025 ? Time: 4-5 PM IST ?? Live on LinkedIn Café Save the Date for a new perspective on #MarketingBeyondthePinkAisle. Don’t miss it! #SheEconomy #MarketingForWomen #MMAWomensDay #WomensDay #BeyondThePinkAisle Moneka Khurana Aishwarya Jaishankar Gauri Malhotra Devika Sharma Sunita Bangard Paul Josy Ishita Bhattacharya Akila Jayaraman Vinita Bhatia Shivani T. MMA Global APAC Rohit Dadwal Lloyd Pereira Rudrashish Nag Vivek Sheth Ranjana K. Ritu Mighlani Shah Priyanka Ranka Tanya Saihgal Rudraneel Nag

1 Day to Go! Are You Ready to Rethink the SHEconomy? Tomorrow, we go #LIVE with an insightful conversation on ‘Get Your SHEconomy Right: Marketing Beyond the Pink Aisle’—where industry leaders challenge outdated narratives and explore how brands can truly connect with the modern female consumers. What’s on the agenda? ?? Moving beyond stereotypes in marketing ?? Understanding the evolving female consumer ?? Insights from top marketing leaders ?? Date: March 6, 2025 ? Time: 4-5 PM IST ?? LIVE on LinkedIn Café Our Panelists: Aishwarya Jaishankar - Co-Founder & COO, Hyperface Akila Jayaraman - Head GTM Strategy & Marketing, JioAds Ankita Chaudhary - Co-Founder, Power Gummies Gauri Malhotra - CMO, Bombay Shaving Company Ishita Bhattacharya - GM Marketing, Tata Housing Moneka Khurana - Country Head and BOD, MMA Global India Shivani T. - Head Growth & Digital Marketing, AJIO Vinita Bhatia - Editor, Campaign India Join us for a new perspective on #MarketingBeyondthePinkAisle. You wouldn't want to miss this one! #SheEconomy #MarketingForWomen #MMAWomensDay #WomensDay #BeyondThePinkAisle MMA Global APAC Rohit Dadwal Lloyd Pereira Rudrashish Nag Vivek Sheth Ranjana K. Ritu Mighlani Shah Priyanka Ranka Tanya Saihgal Rudraneel Nag Anindita Veluri Paul Josy Anurita Chopra Ankita Chaudhary

AI Use Case Drop! ‘AI in Marketing Use Cases’ Series – Your Learning Library to drive AI adoption in Marketing Curious to see AI in action? The ‘AI in Marketing Use Cases’ is an impactful use case series that showcases how AI has transformed marketing across creative strategies, advertising, and audience engagement. ?? Sensodyne’s 'Doctors of Joy' – Turning Fear into Appreciation! ?? ? A SMARTIES India 2024 standout for ‘Purpose-Driven Marketing,’ Sensodyne reshaped the public perception of dentists - not as pain-givers, but as enablers of everyday joy! ?? The Shift: ?? Instead of just product messaging, Sensodyne spotlighted real-life experiences—the simple joys made possible by healthy teeth, from savoring ice cream to sipping hot tea in the rain. ?? Multi-touchpoint strategy blended influencers, news partnerships, radio, & direct dentist engagement to foster trust and advocacy. ?? The Impact: ?? 26M consumers reached, 314M impressions ?? 30,000+ personalized thank-you messages (57% read rate, 2.5% interaction) ?? Brand Consideration +15PP | Brand Equity +10PP | TOMA +5PP ?? Engagement across 6,000 clinics, 25 dental colleges & 25,000 patients ?? 9M+ reached in 3 days via digital & regional activations From dentist dread to dental delight—Sensodyne proved that a shift in perception can spark lasting brand impact! ???? Samir Gangahar | Swati Mongia | Mehak Atri | UMANG PURI | Ashwin Yadav | Leo Burnett |