Morning Light Strategy

?????? ?????????????? ???????????????? ???????????? ???? ???????? ??????’?? ???????? ???????? ?????? ?? ???? ?????????????????????? - ????????’???? ???????? ???????? ?????????? ??????????????????. But most brands still aren’t adapting fast enough. ?? ?????? ?? ???? ?????????? ???????? ????+, bringing new expectations for digital, financial services, and marketing. ?? ?????????????? ?????????? ?????? ?????????????? ???????????????? across beauty, retail, financial services, auto, healthcare, and travel. ?? ???????????????????? ???? ?? $????????+ ???????????? ?????????? reshaping healthcare, CPG, and workplace policies. ?? ?????? ???????????????? ?????????? ???????? ????????-?????????? ???? ?????????????? ?????????????????? is driving demand for longevity science, strength & recovery-focused fitness, and pro-aging skincare & health solutions. The biggest consumer shifts of the next decade are already happening.?Is your organization ready? See comments for breakdown ?? #thefutureisold #consumertrends #50plusmarket #businessshifts #2025trends #genx #midlifewomen #healthylongevity #caregiving

?????? ???? ?????? ???????? ???????????? ????????? ????????. A Place for Mom knew that the ???????????????????? ???????????? ???? ??????????????, but to drive real awareness, they needed more than anecdotes. They needed ????????????????, ????????????????-???????????? ???????????????? to inform their advocacy and engagement efforts. That’s where we came in. Morning Light Strategy partnered with A Place for Mom to conduct the research behind their ???????? ?????????? ???? ???????????????????? ????????????, uncovering that 72% of caregivers experience financial strain due to caring for older loves ones, and that 55% lack full confidence in the care they provide. ?? How the research made an impact: ?? Informed ?? ?????????? ?????? ??????'?? ???????????????????? ???????????????? ???????????????????? ???????????????? ???????????? ???????????????????? ?????????? ?? Helped shape ?? ???????????????? ?????????? ?????????????? that elevated key caregiving challenges ?? Provided ????????-???????????? ???????????????? to support their thought leadership and public awareness efforts ????????????-???????????? ???????????????? ?????? ???? ?? ????????-??????????????. Whether for PR, policy advocacy, thought leadership, investor funding, or consumer education, insights matter - and we can help. At Morning Light Strategy, we specialize in turning ???????????????? ???????? ???????????? for organizations across the longevity economy spectrum, including ??????????, ??????????????, ???????????? & ????????????????, ??????????????????, ???????????? ???????????? ?????? ????????????????????. If your team needs survey research that informs, influences, and elevates your brand, let’s talk. #consumerinsights #caregiving #aging #thefutureisold #marketresearch #healthandwellness #agetech #menopauseinsights #seniorliving

???????? #????????????????????????????????????????????, ??????’?? ???????????????????? ???????????? ???? ?????????????????????? ?????? ???????????????? ?????? ???????????????? ?????????? ?????? ???????? ???????????? ?????????? ????????????????: ?????????? ????+. Midlife and older women are not just consumers - they are ???????????????? ?????????????? across industries. They control ?????? ???????????????? ???? ?????????????????? ????????????, ???????????????? ?????????????? ?????????????????????? ???? ???????????? ?????????? ????????????????, ?????? ?????? ?????????????? ???????????? ???? ????????????, ????????????, ????????????, ?????? ?????????????????? ????????????????. Yet, too often, they remain ?????????????????? in marketing, product innovation, and investment decisions. At ?????????????? ?????????? ????????????????, a ????????????-?????????????? ????????????????, we are committed to ???????????????????????? ???????????? by changing this narrative. Our work focuses on helping brands recognize, respect, and engage the 50+ women who are shaping the future. ???????? ??????, ??????’?? ???????? ???????? ?????????????????? ???? ???????????? - ???????????????? ???????? ?????????? 50+. #IWD2025 #IAccelerateAction #women50plus #consumerinsights #thefutureisold #womeninbusiness #femalefounder

One year ago, we launched Morning Light Strategy with a mission:?? ???? ???????????? ?????? ?????? ???????????????????? ?????????? ?????????? ?????????? ????????????. But the real impact isn’t just in the numbers or reports we’ve published - it’s in the conversations, partnerships, and collaborations we’ve built along the way. To our clients, partners, supporters, and the growing network of leaders who have engaged with our work - ?????????? ??????. The past year has shown us that the momentum around aging consumers is building. Brands are starting to recognize that ???????? ??????’?? ?? ?????????? ???????????? - ????’?? ?????? ???????? ?????????? ???????????????? ??????????. The next phase? Moving beyond awareness to action. Looking forward to what’s ahead - this conversation is only getting bigger. #thefutureisold #agingconsumers #olderadults #consumerinsights #50plusmarket #seniormarketing #mrx #thankyou

?????? ???????? ??????, ???? ???????????????? ?????????????? ?????????? ???????????????? ???? ???????????? ?????? ?????? ???????????????????? ?????????? ?????????? ??????????. More brands are waking up to the fact that ????+ ??????’?? ?? ?????????? - ????’?? ?????????????? ?????? ???????? ?????????? ???????????? ??????????. But most organizations ?????????? ????????’?? ???????????????? ???????? ????????????. ?? ?????? ???????? ???? ????????????: ?? ??,??????+ ?????????????????? ?????????????? ?? ?? ?????????????????????? ?????????????? ?????????????????? ?? ??+ ???????????????? ?????????????????????? & ?????????? ???????????????? ?? Worked with ?????????????? ???????????? ?? ?????????????? The real opportunity? ???????? ?????????????????????? (caregiving, health shifts, wealth transfer, retirement) ?????? ?????????? ???????????????? ???????????????? ???? ???????????????? ?????? ????????. ????????’?? ????????? Aging consumers aren’t just shaping ?????? ???????????????? -they’re redefining ?????????? ????????????????. ???????????? ?????????????? ???? ?????? ???????? ????’???? ??????????, ???????? ????’???? ??????????????, ?????? ?????????? ????’???? ?????????? ????????. #thefutureisold #consumertrends #50plusmarket #agingpopulation #longevityeconomy #agetech #cpg #retail #menopause #genx #boomers #marketing #advertising #seniorliving #health #caregiving #50pluswomen #consumerinsights

???????? ????’???? ?????????????? ???? ?? ???????? ???? ???????????????? ?????? ????+ ???????????? A year ago, when we launched Morning Light Strategy, we knew brands were underestimating the 50+ market. What we didn’t expect? Just how fast the conversation around aging and business would start to change. ?? ???????? ???????????? ?????? ???????????? ???? ???? ?????? ????+ ????????????; ?????? ???????? ?????????? ????????’?? ???????????????? ???????? ????????????. ? Awareness is increasing, but marketing dollars, product design, and innovation ?????????? ???????????????????????????? ?????????? ?????????????? ????????????????????????. ? ?????? ???????????????? ?????????? ???? ????+ ?????????????????? ??????’?? ???????? ?????????????? - ????’?? ?????????????????? ???????????????????? like tech, e-commerce, and premium retail. ?? ?????? ???????? ???????????????????? ???????????????? ?????????????????????? ??????’?? ???????? ?????????? - ????’?? ???????? ??????????????????????. ? The biggest shifts in consumer behavior and spending patterns happen at major life moments: ????????????????????, ???????????? ????????????????, ???????????? ??????????????, ?????? ???????????? & ???????? ????????????????, ???????????? ??????????????, etc. ? The brands that ???????????? ?????? ?????????? ??????????????????????, ?????? ???????? ?????? ????????????????, ???????? ???????? ?????? ???????? ????????????. ?? ?????? ?????????????? ?????????????????? ???????? ?????????? ????????????? ?????? ???????? ???????????????????? ?????????? ?????????? ???? ?????????? ???? ?? ?????????????? ???? ??????????, ???????????? ???????? ???? ???? ?????????????????????? ???? ????????. It’s been a year of learning, leading, and shifting the conversation. The next phase? ???????????? ???????????? ???????? ?????????????????? ?????? ?????????????? ???????????? ?????? ???? ?????????? ????????????????. More to come on that - stay tuned for what's next. #thefutureisold #consumertrends #50plusmarket #agingpopulation #marketing #innovation #silvereconomy

Caregivers are is one of the most interesting consumer groups out there ... they are a big reason why I wanted to start Morning Light Strategy. Many caregivers are making purchase decisions for two people, and are highly influenced by the person they're caring (shopping) for. How does this dynamic impact your business?

????????????????????: ?????? ???????????? ?????????? ???????????? ???? ?????????? ?????????? ???? ?????????????? ?????????????????? ?????????????? ???????????? ???????? ???? ???? ?????????? ????+. That’s a population bigger than the population of California or Texas. But caregiving isn’t just about time - it’s about ?????????? ?????? ???????????????????? ??????????. ? ????% ???? ???????????????????? ???????? ?????? ?????????? ???????? ?????????????????? ? 75% buy groceries? ? 46% buy toiletries ? 45% buy OTC Health products Caregivers aren’t just spending - they’re ???????????????? ?????? ????????????, ???????????? ?????? ????????????, ?????? ???????????? ????????-???????????? ???????????????????? ??????????????????. Yet, ???????? ???????????? ?????????? ??????’?? ?????? ???????? ???? ?? ???????????????? ??????????????. ?????? ??????????????????: ???????? ?????? ???????????????????? ?????? ???????????????????? ???? ?????????????? ?????????????????????? ???????????????? ???????????????? ???? ???????? ????????????????? From consumer products to retail and healthcare to financial services, this isn't a niche audience - it's a powerful, ???????????????????????? ?????????????????????? group making decisions every day. ?? Swipe through to see why brands should be paying attention. #caregivingeconomy #consumerbehavior #retailtrends #50plusmarket #thefutureisold #caregivers

?????? ?????????????? ????????????. If the 50+ population in the U.S. were a country, they’d be the ???????? ?????????????? ???? ?????? ?????????? - about the overall population size of ???????????? & ??????????. This isn’t just a large market. ????’?? ?????? ???????????? ???? ????????????????. ? 50+ consumers ?????????????? ?????????? ????% ???? ?????? ??.??. ????????????????. ? They’re redefining ????????????, ????????????, ????????, ?????? ???????????????????? ????????????????. ? They aren’t just active consumers; they’re shaping what’s next. The question for 2025 isn’t "?????? ????????’?? ???????????? ???????????? ???????????????????" -?it’s "?????? ?????? ???????????????????? ???????????????? ???? ???????? ???????????" #thefutureisold #consumerinsights #50plusmarket #nextgenaging #longevity #marketing

?????????? ???????? ???????? ?????? ???????????? ???????? ???? ?????? ???????? ??????, ?????? ?????????? ???????? ?????? ?????????? ???????????? ???? ??????????? We saw brands like ????????????, ????????????, ?????? ???????? showcase innovation, yet older consumers, who are ???????????????? ?????????? ????????????????????, were largely absent from tech-focused ads.? We know from the latest AARP ???????? ???????? ???????????? & ?????????? ???????????? ???????????? (props to Brittne Kakulla, Ph.D. for the in-depth learning & insights) that: ? ????% ???? ???????????? ????+ ???????? ???????? ???????????????????? ????? ? Older adults are ?????????????? ???????? ???????? ?????????????? ?????????????????????? ???? ???????????? ??????????????????, from smartphones to wearables. Yet in Super Bowl tech ads, they were either ?????????????? ???? ?????????????????? ???? ???????????????? ????????. The 50+ audience is ???????????????? ???????? ????, ?????????? ??????????????, ?????? ?????????????? ??????????????????, yet they remain an afterthought in much of tech advertising. ?????????? ???? ???????????????? ???????? ???????????? ???????? ???????????????????????? ?????????? ???????????? ???? ?????????????? ???????? ??????????? #superbowlads #AI #marketing #agerepresentation #techindustry #consumertrends #thefutureisold