??? ?????? ?????? ???????????? ???????????????? ???? ?????? ?????????? ?????? ?????????? ?????? ?????? ???????? ????? Our co-founders joined Matt Fifer on Conversations On Retail this week to talk about the growing impact of the 50+ market—and why retailers can’t afford to overlook this powerful demographic. ?? Ready to learn why ?????? ???????????? ???? ??????? ?? ?????????? ???? ???????????? ??????: https://lnkd.in/gTBM-mcs #retailtrends #50plus #consumerinsights #retailinsights #retailstrategy #shopperinsights #thefutureisold #agingpopulation #olderadults #seniorshoppers #mrx #cpg #apparel #silvermarketing
Morning Light Strategy
市场调研
Chicago，IL 611 位关注者
The Future is Old. Accelerate Your Growth in the 50+ Market.
关于我们
The future is old. And the future is here. Accelerate your growth in the 50+ market with actionable strategic recommendations and powerful insights derived from bespoke consumer research among adults aged 50+ and their caregivers. Morning Light Strategy helps AgeTech, senior living, and other senior-focused organizations better develop and market products and services by more deeply understanding the needs, wants, behaviors and opinions of adults aged 50+ and their caregivers.
- 网站
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https://www.morninglightstrategy.com/
Morning Light Strategy的外部链接
- 所属行业
- 市场调研
- 规模
- 2-10 人
- 总部
- Chicago，IL
- 类型
- 合营企业
- 创立
- 2023
- 领域
- consumer insight、market research、50+、Baby Boomers、AgeTech、Senior Living、Consumer Brands、Strategic Insight、Innovation Research、Marketing Research、marketing strategy、quantitative research、qualitative research、Segmentation、Brand Positioning、Decision Journey、Ad Testing、Concept Testing、Product Testing和User Testing
地点
Morning Light Strategy员工
动态
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???????????? ???????????? ???????????? ?????? ?????????? ????????????: ???????????? ???????????????????? ?? In a recent survey, we found that only ????% of caregivers aged 55+ who care for another older adult rate their own health as excellent. These caregivers often manage their own health conditions while providing critical support to loved ones. This ???????????????? ???????????? ???????????????????? ?????????, we’re sharing insights from recent Morning Light Strategy research about caregivers of older adults - who are often older adults themselves! Need more caregiver insights? We can help. #NFCM #nationalfamilycaregiversmonth #caregiverinsights #olderadults #caregivers #55plus #agingpopulation #seniorcare #seniorliving #caregiverresearch
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Our founders Dana Keilman and Nicole Munsey had a fantastic conversation with Matt Fifer on his Conversations On Retail channel, diving into why the 50+ market represents a massive opportunity for retailers. Older Adults are driving growth across industries, and we discussed how retailers can tap into this powerful demographic through deeper understanding of their unique needs and behaviors. Watch the episode at the link below! Thank you, Matt Fifer, for highlighting this important topic and for the opportunity to share the Morning Light Strategy perspective! #retail #retailinsights #retailstrategy #shoppermarketing #shopperinsights #50plus #SeniorConsumer #Olderadults #agingpopulation #mrx #consumerinsights #consumerresearch #marketingresearch #cpg
Join Matt Fifer as he speaks with Dana Keilman and Nicole Munsey, Co-Founders of Morning Light Strategy, about why they believe that senior consumers are the shiny new thing. Watch It Now! https://lnkd.in/gK3x-Y3g About Morning Light Strategy (https://lnkd.in/gdnyp4SA) Accelerate your growth in the 50+ market with actionable strategic recommendations and powerful insights derived from bespoke consumer research among adults aged 50+ and their caregivers. Morning Light Strategy helps AgeTech, senior living, and other senior-focused organizations better develop and market products and services by more deeply understanding the needs, wants, behaviors and opinions of adults aged 50+ and their caregivers.
Why the Senior Consumer is the Shiny New Thing: Featuring Dana Keilman and Nicole Munsey
https://www.youtube.com/
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???????? ?????? ???? ???????????????????? ?? When we think of caregivers for Older Adults, we often picture younger adults supporting their aging parents. But many caregivers are actually aged 55+ themselves, balancing care for loved ones while managing their own responsibilities. This ???????????????? ???????????? ???????????????????? ?????????, we’re sharing insights from recent Morning Light Strategy research about caregivers of older adults - who are often older adults themselves!? Need more caregiver insights??We can help. #nationalfamilycaregiversmonth #nfcm #caregiverinsights #olderadults #agingpopulation #longevity #caregivers #thefutureisold #consumerinsights #marketingresearch #seniorliving #agetech
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We're proud to have partnered with A Place for Mom on research that highlights the challenges caregivers face when navigating veterans' benefits. With ????% ???? ?????????????? ???????????????????? ?????? ???????????????? ?????? ???????????????? ?????? ????% ?????????????? ?????? ?????????????? ??????????????????, there's a clear need for more support and resources. At Morning Light Strategy, we're committed to bringing insights to light that can help drive better outcomes for caregivers and the older adults they support. #caregivers #veteransbenefits #seniorcare #familycaregivers #NationalFamilyCaregiversMonth #NCFM #Becausewecare #thefutureisold #olderadults #seniorveterans #thefutureisold #consumerinsights #seniorliving #marketingresearch
At A Place for Mom, we're committed to ensuring that every veteran receives the best care possible and doesn't miss out on critical support options, including financial assistance and resources that could help support them in their senior care journey. Let’s raise awareness and ensure that every caregiver of a veteran knows the options available to them. If you’re caring for a veteran, reach out to us today—together, we can make a difference. #NFCM #NationalFamilyCaregiversMonth #BecauseWeCare #VeteransBenefits
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???????? ???????? ?????????? ???? ??????????????????????? In a recent Morning Light Strategy survey, caregivers shared the daily "life tasks" they assist with when caring for loved ones aged 55 and older. From managing medications to helping with transportation and household chores, the responsibilities are extensive and varied. It's a reminder of the many hats caregivers wear and the impact they have on the lives of their older adult loved ones. Check out the infographic for a closer look at the top "life tasks" caregivers are helping with. Need more caregiver insights? We can help. #caregivers #NationalFamilyCaregiversMonth #familycaregivers #seniorcaregivers #seniorcare #olderadults #agingpopulation #icare #thefutureisold #NFCM
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?????? ?????? ????????? Unpaid family caregivers for #OlderAdults spend an average of ???? ?????????? ???????? ???????? caring for loved ones—and many have been doing so for ???????? ??.?? ??????????. These are a couple of the findings we uncovered in our recent research in partnership with A Place for Mom for their 2024 State of Caregiving Report. Check out their post or click the link in comments for more insights into the daily challenges of family caregivers. #nationalfamilycaregiversmonth #familycaregivers #NFCM #BecauseWeCare #thefutureisold #caregiverresearch #agingpopulation #seniorcare #seniorliving
“We are living in unprecedented times, where over the next six years there will be 100 million more 80+-year-olds with a higher acuity of care needed than before,” Tatyana Zlotsky, CEO at A Place for Mom. This #NationalFamilyCaregiversMonth, we are focused on shining a spotlight to recognize the more than 41 million unpaid caregivers to seniors, destigmatizing the challenges they face, and reminding all caregivers that they don’t have to do it alone. Find out more: https://lnkd.in/ejpb3HRq #BecauseWeCare #NFCM
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Morning Light Strategy is proud to have partnered with A Place for Mom to shine a light on the reality of being a family caregiver. Take a look at some of the key learning in the press release: https://lnkd.in/eQYVtTJQ What do you believe are the most urgent needs facing family caregivers? #2024StateofCaregivingReport #FamilyCaregivers #BecauseWeCare #NationalFamilyCaregiversMonth #MakeADifference #TheFutureIsOld
Today we released our 2024 State of Caregiving report revealing a rising caregiving crisis for families caring for aging parents in America. The report highlights important findings about U.S. family caregiver challenges and emphasizes the need to raise awareness of the increased and urgent need for support and resources. To recognize the 41M+ unpaid caregivers to seniors, we are launching #BecauseWeCare, a campaign designed to spark a national conversation about the importance of caregiving by sharing personal stories from families and employees who are passionate about their work in the senior care industry. See our latest announcement:? https://lnkd.in/eQYVtTJQ #NFCM #NationalFamilyCaregiversMonth
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We know the global population is aging, but some of the implications in the marketplace are eye opening: Did you know that in 2011, Japan sold more incontinence briefs (adult diapers) than baby diapers? And in South Korea, with a birthrate 1/3 the level needed to maintain the population, people are buying more dog strollers than baby strollers. The impact on baby products might seem obvious (even if it’s startling). But what does this demographic shift mean for your business? We at Morning Light Strategy can help you think ahead to create solutions that futureproof your business. https://lnkd.in/dEABifh9 Nicole Munsey #thefutureisold #50plus #seniorliving #olderadults #agingpopulation #agetech #seniormarketing #innovation #consumerinsights #innovationresearch #marketingresearch #cpg #tech #retail #beauty #travel
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?? ???????????????? ?????? ?????? ????+ ????????????: ???????????? ?????????????????? ???????? ?????????? ???????????????? At ?????????????? ????????? ????????????????, innovation isn’t just about creating something new—it’s about designing solutions that truly meet the needs of older adults and their caregivers. The 50+ market is diverse, with evolving needs, preferences, and behaviors. Our research services within the ???????????????? pillar help brands uncover insights that drive meaningful product development and service design. From ???????????????? ???????????????? & ????-???????????????? to ?????????????? ?????????????????? to ?????????????? ??????????????, our consumer insights will ensure that your innovation efforts are aligned with the expectations of this powerful demographic. One example: In a recent project within the senior living sector, we ?????????????????? ?? ?????? ???????????????????? ?????????????????? based on the insights and ideas generated via our consumer ideation research. The future is old.?Are you ready? ?? Discover how our research solutions can guide your product innovation strategy and help you create impactful products ad services for the 50+ populations. #thefutureisold #50plus #seniorliving #olderadults #agingpopulation #agetech #seniormarketing #innovation #consumerinsights #innovationresearch #marketingresearch #cpg #tech #retail #beauty #travel
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