Marketing AI Institute

Yesterday, I had the privilege of sitting down with Caress Witherspoon, MBA, the incoming president of the Western Reserve Chapter of SHRM, along with an incredible group of HR leaders and students. I kept things real, as always. We talked openly about where we are as a society, sparked some BIG ideas around the future of work, and explored how HR is uniquely positioned to tackle workplace challenges I've seen evolve over the past few years. I truly believe HR is uniquely positioned to drive transformational change. And as conscious leaders, we get to shape whether AI becomes a force for connection or disconnection. That's a huge responsibility and exactly why I'm so passionate about these conversations. Here's what we're facing: - Employer trust is dropping fast. The 2025 Edelman Trust Barometer revealed trust in employers to "do the right thing" dipped by 5 points in just one year. - Burnout is real and growing. A 2024 SHRM report showed: 44% of U.S. workers feel burned out, 45% are emotionally drained by their jobs, and 51% feel completely spent by day's end. - The meaning crisis is a real thing. With AI accelerating change, many workers are questioning not just how they work, but why they work. It's deep stuff. But here's the exciting part... HR already embodies those deeply human skills.. empathy, compassion, vulnerability. They're the champions of human well-being. So now, it's about: - Cultivating a culture of transparency, where AI isn't some unknown threat but a tool we use with intention. - Enhancing psychological safety and trust, so people feel supported to innovate, learn, and grow alongside AI. - Inspiring curiosity and experimentation, encouraging a human-centered approach to AI literacy, where people feel empowered to explore, adapt, and evolve with technology. It's not just about adopting AI...it's about keeping humanity at the heart of all we do. #FutureOfWork #AI #HRLeadership #ConsciousLeadership #WorkplaceInnovation

Can AI-generated content be copyrighted? At the AI for Writers Summit, Rachel Dooley broke down the latest USPTO guidance on AI and copyright, revealing how the law is evolving to define "human creativity." Missed the event? On-demand is now available: https://hubs.li/Q03bP8Mn0 Video made with the amazing Goldcast Content Lab!

Innovation at its finest! We had an incredible session with Paul Roetzer, Founder and CEO of Marketing AI Institute! Paul shared how artificial intelligence is transforming the business landscape. He offered practical strategies for leveraging AI to drive growth and enhance efficiencies in business. It was an informative learning opportunity!

Some of our employees have been sharing ideas on how AI can be more than just a productivity tool—it can be a mirror for self-reflection. Tamra Moroski recently shared how she used ChatGPT to analyze her journal entries and uncover deeper patterns in her personal growth. Mike Kaput has been exploring how AI can be a powerful tool for self-improvement. This got us thinking… How are YOU using AI in your personal or professional life? Is it helping you become more self-aware? Make better decisions? Unlock creativity? We’d love to hear your experiences—drop them in the comments!

TODAY: Join Smartcat’s Sara Rosso & Sonia Mody for an exclusive webinar on how AI is changing content localization, video adaptation, and eCommerce translation—helping marketing teams scale faster and maximize ROI. PLUS: Get an exclusive first look at Smartcat’s newest AI-powered features designed to help your go-to-market strategy! You’ll also learn how to: ??Seamlessly translate content (text, video, audio, images) using AI-powered workflows ??Modernize video content with AI-driven transcription, subtitling, and dubbing ??Optimize website localization with seamless CMS integration ??Boost eCommerce engagement with AI-driven product content translation Date: March 18, 2025 (TODAY) Time: 12 PM ET

SEO is not dead, and Andy Crestodina can prove it! At the AI for Writers Summit, we explored how to unlock AI’s full potential by using better prompts. Missed it live? Watch Andy’s session (and every other one!) on demand now. https://hubs.li/Q03bQXPY0 Video made with the amazing Goldcast Content Lab!

AGI is no longer a distant possibility. AI leaders are now saying it could arrive in just a few years. OpenAI: Expects AGI to transform the world soon—possibly reshaping society more than anything since the 1500s. Anthropic: Predicts “powerful AI” by 2026 or 2027 and calls for urgent government action. Superintelligence Strategy Report: Proposes AI deterrence strategies modeled after Cold War nuclear doctrines. The message? AGI is coming fast—and we’re not prepared.

For global brands, speed-to-market is everything. The faster you can localize and launch content, the greater your competitive edge. Yet, traditional translation processes slow teams down, creating bottlenecks that delay international expansion. Join Smartcat’s live webinar tomorrow, March 18 at 12 PM ET to learn how enterprise marketing teams are using AI-powered localization to automate translations, eliminate manual workflows, and reduce turnaround times. Staying competitive in global markets means adopting AI-driven efficiency. Learn how to make it a reality for your team. Register now:

AI leaders and governments know foreign actors are trying to infiltrate their models. The stakes are rising. OpenAI, Anthropic, and top AI experts are sounding the alarm. But are organizations moving fast enough to secure AI before it’s too late?

While Washington focuses on AI as a national security issue, Ezra Klein’s biggest fear is different: Jobs. If AI can perform knowledge work better, faster, and cheaper than humans—what happens next? ?? OpenAI is reportedly planning AI “agents” that replace coders, researchers, and marketers. ?? Some models could cost $20K/month—far less than a full-time salary for high-income professionals. ?? AI-driven automation could disrupt labor markets faster than any previous tech shift. And yet, policymakers don’t have answers.