Building a strong customer base is only as good as how well you maintain that base through ongoing engagement and positive interactions. The value of this base cannot be overstated as it relates to the halo effect, price premiums, and growth potential. https://lnkd.in/gtFK-n_E
MKA Insights
商务咨询服务
Paramus，New Jersey 1,006 位关注者
Strategic advisors who work with business leaders to help globalize, commercialize and explore growth opportunities.
关于我们
Who We Are: MKA Insights is an advisory firm that partners with companies in science and technology – providing guidance and insights in the areas of strategy, finance, marketing and sales. We work with small and mid-size firms approaching the bottom of the growth curve as well as established overseas firms seeking to do business in the US and Canada. Our goal is to help accelerate our clients’ growth through multi-tiered strategies that move the needle. What We Do: We partner with our clients in helping them achieve business objectives. The challenges and opportunities faced by our clients often require an on-going commitment and as such, we become personally invested in the success of our clients. When they do well, we feel good. Why MKA Insights? Our partners are experienced professionals that come from industry and have knowledge of how businesses are run, the pressures of meeting quarterly numbers, budget constraints and real-world challenges of trying to make it all work. Moving the needle starts by taking action so we work with our clients to identify tactical engagement plans that outline early wins, mid-range efforts and long-range planning ideas. Our approach to working with clients is centered around one simple pillar: would we hire us if we were industry professionals, and if so, what would matter most? Consequently, we take a straightforward approach to managing client issues. Business challenges are complicated enough, we don’t believe that working with strategic advisors should be too. This is why clients can expect us to be informed, experienced and take a “no-nonsense” approach to addressing business needs and getting things done. Our Approach: Our approach is straight-forward. We collect, analyze, develop and execute plans. This approach is practical, tested and effective.
- 网站
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https://www.mkainsights.com
MKA Insights的外部链接
- 所属行业
- 商务咨询服务
- 规模
- 2-10 人
- 总部
- Paramus，New Jersey
- 类型
- 私人持股
- 创立
- 2017
- 领域
- Business Planning、Market Strategy、Business Strategy、Commercialization、Globalization、Brand Transformation、Integrations、Change Management和Management Consulting
地点
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主要
获取路线
140 E Ridgewood Ave
415
US，New Jersey，Paramus，07652
MKA Insights员工
动态
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A brand message is applied differently than a product message - knowing when and how to apply these two distinct messages is crucial to commercial success. https://lnkd.in/ey4xrGKH
Why Investing in Product Messaging Pays Off – MKA Insights
https://mkainsights.com
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A strong brand fosters loyalty and longevity, which starts with the promise of a product but continues with the customer experience with that company over time. Maintaining brand equity is crucial to ongoing customer success. https://lnkd.in/d5QrkGjV
Cultivating Business Brand Equity – MKA Insights
https://mkainsights.com
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Brand messaging should articulate the value that a company promises to deliver to its customers, which is not easy. It takes a balanced approach that relies on evaluating multiple inputs to define the right voice for your messaging. https://lnkd.in/eR3T3RQb
Unlocking the Power of Brand Messaging – MKA Insights
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Is your brand set up to reflect what your target customers care most about? A brand archetype helps ground a company's positioning within the psyche of its customers by leaning into how it wants to be perceived in the marketplace. https://lnkd.in/gFvKK6Yb
What is a Brand Archetype? – MKA Insights
https://mkainsights.com
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There's more to growing product brand equity than meets the eye. Here's how it can build competitive edge. https://lnkd.in/ervREz7d
How to Build and Maintain Product Brand Equity – MKA Insights
https://mkainsights.com
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Changing customer dynamics drive commercial success - staying abreast of these trends will. https://lnkd.in/eJuXqAg8
Why Customer Dynamics Can Build (or Erode) Brand Equity – MKA Insights
https://mkainsights.com
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The 'Halo Effect' is the essence of a brand - providing cognitive associations with a brand that gives it equity. https://lnkd.in/emjVnntN
What is the Halo Effect? – MKA Insights
https://mkainsights.com
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The value of brand equity cannot be understated - it is the reason why businesses are successful. However, the path to acquire, build, and retain equity is not well understood. Learn more here. https://lnkd.in/dHndRwG6
How to Nurture Corporate Brand Equity – MKA Insights
https://mkainsights.com
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The Covid-19 pandemic pushed organizations to the point of breaking because they exceeded their excess capacity. Lessons learned show us the importance of efficiency and the value of leadership. https://lnkd.in/eThFQSj2