MK Media

I just had a major full-circle moment about the value of social media content. As a business owner, I’ve watched countless videos about “why social media matters,” but I was always a little skeptical. Then, recently, something interesting happened. I was researching “living in Hoboken, New Jersey” because I’m planning a move to New York, and I clicked on a video with only 162 views. The title and thumbnail didn’t scream “high quality,” but I gave it a chance. And surprisingly, the video was incredibly useful! At the end, the creator, who turned out to be a realtor, said, “If you have any questions, contact me.” I realized I had found someone I could trust with local knowledge, so I reached out. Now, this realtor could potentially earn $2-$3k just from this one video because he shared something valuable. The experience reminded me – and I hope it encourages you too – that even if your content has low views, the next viewer could be the right person. Keep going; every piece of content has the potential to make a real impact.

With AI quickly becoming part of Google’s search, some wonder if SEO still matters. The answer is complicated but important. Google’s AI will answer a lot of straightforward questions, but whether people trust those answers will vary a lot based on their search needs. Think about this: someone looking for a quick Alfredo recipe may find AI responses more than enough. But a student trying to solve a challenging calculus problem? They’re more likely to look for sources they know and trust, spending more time to verify what they find. So, don’t give up on SEO. People still want reliable information, and SEO is all about connecting people with those real, trusted answers. AI might be changing things, but credibility is still key in many industries. Keep investing in SEO – it’s still one of the best ways to stay visible and build trust.

Are you optimizing your Google Business Profile? Here are 5 common SEO mistakes to avoid that can help improve your online presence. Inaccurate Business Info: Ensure that your address, phone number, and business hours are always up-to-date. Customers rely on this information, and inaccuracies can lead to confusion and lost business. Skipping Keywords: Keywords are essential for visibility. Use relevant search terms in your business description, but don’t overdo it. Balance is key; a few strong keywords can enhance your profile without making it look spammy. Ignoring Reviews: Engaging with your customers is crucial. Respond to all reviews, whether they are positive or negative. This demonstrates that you value feedback and are willing to engage with your audience. No Photos or Updates: Regular posts and fresh photos are important for attracting clicks. Keeping your profile dynamic helps maintain interest in your business. Ignoring Analytics: Leverage the insights provided by Google. Understanding how people find your business can guide you in making necessary adjustments to your profile, ultimately helping to drive more traffic. By avoiding these SEO mistakes, you can enhance your Google Business Profile’s performance and increase visibility to potential customers. Follow me for more tips on optimizing your online presence and driving business success!

Not-so-breaking news: SEO isn’t dead, but it has changed, and here’s why that’s actually a great opportunity. Today, when you search on Google, there’s a good chance you’ll see an AI-generated response pop up at the top. And while that’s convenient, it also means traditional SEO may not be as effective as before. But here’s where it gets interesting. YouTube – now the second-largest search engine – is where more people are turning for answers. Videos that answer specific questions or solve common problems are reaching more viewers than ever before. So instead of spending all your time on alt tags and metadata, consider answering your audience’s top questions on YouTube. Video content is a powerful way to stay relevant and get found in a changing SEO landscape. SEO may be evolving, but adapting is what gives us the edge!

Input almost always equals some level of output. If you’re keeping busy with customers, you’ve probably done something right in the past, or you’ve built a system that keeps delivering value. But if you’re facing a slower season, here’s something to try: provide value without expecting anything in return. When you focus on giving, your skills improve, and over time, results follow naturally. You could share video content on platforms like TikTok, Instagram, or YouTube, or offer written insights via email, LinkedIn, or Twitter. There are many ways to deliver value, but by sticking to one or two channels and staying consistent, you’ll not only get better but also grow as a provider of real value. Consistent value builds trust and eventually leads to real growth.

You’ve likely heard the term "SEO," but what does it really mean? SEO stands for Search Engine Optimization. It is the process of fine-tuning a website so it ranks higher in search engine results pages. So what does that involve? In simple terms, SEO helps search engines understand your content, which in turn helps people discover your website. SEO is incredibly important for many reasons. A strong online presence can lead to more traffic, more leads, and ultimately more sales. The good news is that it’s easier than ever to get started with SEO. Google has introduced a powerful tool called Google Business Profile. This tool allows you to easily add key information about your business online. By optimizing your profile, you increase your chances of ranking higher in search results. If you’re ready to improve your online visibility and attract more customers, consider leveraging SEO and Google Business Profile. Start today and see the difference!

Business owners and realtors, if you're having a hard time growing right now, know this: any problem you’re facing is a brick wall. But the good news? Others have faced similar walls and have made it through. This means your path is possible. Most likely, you already have the skills you need to push through. But if you don’t, the solution is simple: learn those skills. Each time you break through one wall, you’ll reach new levels, and with those levels come new walls to face. This is the essence of entrepreneurship – it’s a journey of breaking through one challenge after another. It’s about growing, adapting, and finding new ways to keep pushing forward. Remember, growth is possible, and each wall you face only brings you closer to the next level.

Here’s a quick tip for business owners looking to boost views, calls, and web clicks on Google. First, make sure you have a Google Business Profile. Setting this up is very simple, but it is absolutely essential for your online presence. A well-optimized profile helps customers find your business easily and can lead to increased engagement. Next, I recommend downloading an extension called GMB Everywhere. This powerful tool allows you to check out your competition and understand what strategies are helping them rank at the top of search results. By analyzing your competitors, you can gain insights into what works and apply those strategies to improve your own profile. Remember, the key to success in today's digital world is visibility. Don’t miss out on potential customers—take these steps today and watch your business grow!

It’s pretty amazing how effective SEO can be, even without a huge budget. Nearly one-third of my real estate photography clients came from my SEO efforts. The best part? I haven’t spent a single dollar on SEO experts. Instead, I invested hours of my own time to learn and apply SEO strategies, and I’m finally seeing the payoff. The reason I’m sharing this is to encourage you to try it out for your business. SEO doesn’t have to mean big spending, and with just a bit of time and research, you can start reaching people who are already looking for what you have to offer. It’s been rewarding to see the results firsthand, and I hope this inspires you to explore SEO, too.

Looking to get your business on Google? Here’s a quick guide to setting up your Google Business Profile: 1?? First, visit Google.com/Business and click ‘Manage Now’. 2?? Enter your business name, choose your category, and input your location. 3?? Make sure to add your phone number and website—you want potential customers to have all the info they need! 4?? Google will send a verification postcard or email to confirm your listing. 5?? Once verified, upload high-quality photos, update your hours of operation, and—this is important—start asking for customer reviews. By following these steps, your business will show up in local Google search results, improving your visibility and attracting more customers. This small action can have a big impact on your online presence and business growth. ?? #GoogleBusinessProfile #SEO #BusinessStrategy #OnlineVisibility #SmallBusinessGrowth #MKMedia #MarketingTips