MJ Method Communications

#ConsciousFashion. #SustainabilityStorytelling. And even #CurriculumDevelopment. Those were the themes during my recent “Community Conversation” with Britta Cabanos, Founder and Director of Inside Fashion Design & The Conscious Fashion Design Academy (CFDA). Britta is on the frontlines of ethical-fashion education – and my new partner in a one-of-a-kind training that I’ll lead for her and the CFDA on March 1st?and 2nd: “Prove Your Impact! A Content-Creation Workshop for Conscious Fashion.” Why's this Workshop timely? In the global, multi-billion-dollar fashion industry – which is under increasing scrutiny due to issues like exploitation of resources; abuse of “people, planet and animals”; and waste generated by #fastfashion – many companies are throwing money at the problem. Yet, too few are delivering promised results or impact. That’s known as #greenwashing. For any fashion brand or designer that hopes to persuade skeptical consumers, investors, watchdogs, media, and others, that they’re truly producing #consciousfashion, #ethicalfashion, #ecofriendlyfashion, even #veganfashion, there’s only one way to convince a skeptic: with concrete, credible, even verifiable evidence – presented transparently. In what form? Through my style of humanized, evidence-driven #SustainabilityStorytelling. It’s part of my broader #ProveYourImpact formula: adapting all the skills, strategies and storytelling styles I learned from #InternationalJournalism, to the specific challenges of #GlobalCommunications. I adapt this to any organization under pressure to demonstrate results or impact, leading to my other new specialties: #ESGStorytelling, #SDGStorytelling, #DEIStorytelling. Beyond my Journalism and Communications, for 20 years I’ve taught and trained – always developing my own curriculum for courses, lectures, trainings and workshops. Each time, I demystify and simplify the entire process of how exactly to create such evidence-driven content. As I often say, you don’t need to be a professional writer or storyteller to do this. That’s why, with this CFDA workshop, I’ll do more than share my skills and strategies with participants: I’ll also lead participants, step by step, to produce their first piece of publishable content. All of it to prove their claims are true – and to avoid the accusation of greenwashing. In the process, I’ll reveal how they can do it for themselves, moving forward. Don’t just give a man a fish; show him how to fish! For more on why your brand needs Sustainability Storytelling, watch the video below. To learn more about our CFDA workshop: https://lnkd.in/esgNySVd. https://lnkd.in/eX6yWQqX

Ready to prove your impact in #ConsciousFashion? ? Join Michael J. Jordan’s 3-session Content-Creation Workshop for the Inside Fashion Design & The Conscious Fashion Design Academy. Scheduled for Nov. 12th, 14th and 19th - at 7 p.m. EST - Michael will lead you to create your own credible, evidence-driven storytelling. Such content will not only enable you to build trust with - and overcome skepticism of - your target-audience, but will help you avoid the #Greenwashing accusation. Following the first three sessions, you'll be entitled to a free 1-on-1 coaching session with Michael, to polish your piece until it's ready to publish! ?? Secure your spot today: https://lnkd.in/dhAv_WBv ?? themjmethod.com ?? [email protected] ?? +1 (917) 324-4255 #ProveYourImpact #EthicalFashion #GlobalCommunications #EcoFriendly #StrategicStorytelling #SustainableFashion #ContentCreation #MJMethod

Unlock the power of your NGO’s voice with Michael J. Jordan, Global Communication Specialist, in a transformative training session that will inspire action and build trust. ?? Here’s what you’ll gain: ?? Master the skills to craft compelling, donor-winning content ?? Implement strategies that engage, inspire, and build long-term support ?? Harness storytelling to overcome donor skepticism and fuel your mission ?? Visit at themjmethod.com ?? Email: [email protected] ?? Call: +1 (917) 324-4255 #NGOImpact #DonorTrust #StrategicStorytelling #MJMethod #ContentThatMatters #NonProfitLeadership

Prove Your Impact! ?On Oct. 12th, Michael J. Jordan, Global Communication Specialist and Founder of the MJ Method, will lead an exclusive team training for the Nigerian NGO, We Aspire Youth Mentorship Initiative. Participants will gain valuable insights into how identifying evidence of their impact can help overcome donor skepticism and lead to stronger support from partners. This impactful session will cover essential skills, strategies, and storytelling techniques to elevate their organization’s message. ?? Oct. 12th, 2024 ?? Hosted by We Aspire Youth ???? Trainer: Michael J. Jordan #MJMethod #YouthMentorship #DonorSkepticism #ImpactStorytelling #WeAspireYouth #CommunicationSkills #NonProfitSupport

Prove Your Impact: Skills, Strategies & Storytelling to Overcome Your Audience’s Skepticism It's not just a mantra – it’s the key to proving your organization's true impact. Our Founder, Michael J. Jordan, recently shared this principle in his Consultation for the Nigerian NGO, "We Aspire Youth Mentorship Initiative." Jordan advised them on how exactly to prove their accomplishments, then weave them into powerful, evidence-backed stories. Applying his unique style of #StrategicStorytelling, we help organizations like We Aspire demonstrate their tangible impact with humanizing, real-life examples. People like Balogun Adebola, a former We Aspire mentee whose life transformation also serves as a piece of credible evidence that proves the organization’s on-the-ground impact. Ready to prove your impact, too? Contact Michael today for your own Consultation: ?? [email protected] ?? https://themjmethod.com #ProveYourImpact #NGOImpact #BrandBuilding #GlobalCommunications #StrategicCommunications #ShowDontTell #Storytelling

At MJ Method Communications, our unique approach is to apply the skills, strategies and storytelling of?#InternationalJournalism?to the challenges of?#GlobalCommunications?– and produce for our clients what we call evidence-driven?#StrategicStorytelling. That was the theme this week of a training for our first Ghanaian client: the well-intentioned?SIA-Africa (Sustainable Initiatives and Alliances for Africa). SIA was?founded in 2012?by the Ghanaian New Yorker?Nene Kodjoe?to “match needs with resources” in his homeland. His #NGO seeks to attract meaningful investment to #Africa in areas like education, healthcare and the private sector – as well as inspire and support youth who pursue an education in science, technology or engineering. During our 90-minute training for the SIA team, Founder Michael J. Jordan explained their primary?#StrategicCommunications?challenge: to produce persuasive, evidence-driven content that overcomes the skepticism of any target-audience – whether it be donors, partners, media, or anyone else. As Jordan always advises: “Show, don’t just tell, your on-the-ground impact – with concrete, credible, verifiable evidence that you present transparently.” Without such evidence, imagine ourselves in their shoes: why would a skeptic believe us? If we ourselves are a potential donor, investor, customer, etc., would we believe?them?without evidence? The next challenge: bring it to life. Craft our core messages and lawyerly argument; unearth and illuminate our evidence to support those messages; then weave it all into compelling, humanizing?#ImpactStories?about our beneficiaries and their journey. This combines the skillset of a journalist, detective, lawyer, even psychologist. We look forward to that next stage of cooperation with SIA-Africa’s?international team. (Kodjoe himself is in the lower left-hand quadrant of the photo below.) If you and your organization would like a similar training, contact Michael directly at?[email protected]. #Ghana #SDGs #SDGStorytelling Ma?lle Kervarec Jin Jin Jiang Christina Alexia Petrakis David Ohene-Ahyiah Amit Rane Peter Asante Addo

#Kenya is once again enveloped in crisis – and its most disadvantaged citizens often suffer the worst. Against that backdrop, we’re delighted to announce our new partnership in #Africa: our Founder, Michael J. Jordan, has been appointed Global Communications Advisor to the two initiatives of Kenyan philanthropist Siamanda Chege. Twenty years ago, Chege, a former fashion model who’d settled in New York City, founded two enterprises in her homeland to assist those less fortunate. The first was Bebe Ravi (https://www.beberavi.com/), a social enterprise that employs 50-100 rural Kenyan women – many of them #AIDS widows – to stitch sustainable apparel, which is then sold in the U.S. Her second not-for-profit was the PATRICK CHEGE MEMORIAL ORPHANAGE INC (https://lnkd.in/eyMUd6iV), which she named to honor her father. Today, "Chege Village" is home to 30 children, who were orphaned and now receive housing, education, clothing and food. We’re working with Chege to help raise awareness of how Kenya’s current crisis affects the underprivileged, like her two beneficiary communities. But we’ll also aim to prove the lasting, on-the-ground impact of her two non-profits, over the past 20 years. Stay tuned for more! For Jordan, meanwhile, this partnership marks a deepening of his ties to Africa. From 2011-15, he and his family lived in the remote kingdom of #Lesotho, high in the mountains of Southern Africa. Among his activities, Jordan delivered Health & HIV Communications consultancies to non-profits. Now based in New York, he was also recently appointed as Global Communications Advisor (and Strategic Storytelling Trainer) to the Nigerian women’s NGO, Tech Herfrica (https://lnkd.in/eQHbfX-h). Similarly, he serves as Global Communications Advisor to the music-therapy NGO founded by Emily Cavanagh: "A Song for You" (https://lnkd.in/ecxsSpZf). #globalcommunications #strategiccommunications #impactstories #strategicstorytelling #sdgstorytelling #sustainabilitystorytelling

We at MJ Method Communications are delighted to announce a new partnership – and our first with a New Zealander! As part of expanding the services that our boutique Consultancy offers – from Global Communications for organizations to Executive Coaching for individuals – we’re joining forces with ?Mark Needham, a Career Development and job-interview specialist who runs his own consultancy:?Your Success Alchemy. We met Mark through the Chinese social-media platform #Xiaohongshu (“Little Red Book”) and recognized our shared interests and complementary services. We also identified a unique target-audience that would benefit from our joint, cross-cultural efforts: Chinese professionals at various stages of climbing the career ladder. (Our Founder, Michael J. Jordan, lived in Beijing for five years.) Not only are we currently planning a joint, one-hour Webinar, plus a series of short videos, but perhaps even a weekly “show” together. All of it is driven by an exciting, one-of-a-kind curriculum that we’re developing, to maximize the value for our viewers. We’ll coach together on everything from how to build a strong foundation of your brand – through LinkedIn – to honing your self-introductory “Elevator Pitch” and strategizing for job interviews. At this point, though, we won’t divulge much more. But keep an eye on this space in the coming days for news of our launch! #ExecutiveCoaching #BrandBuilding #JobInterviews #JobSearch

Episode #12! We at MJ Method Communications are excited to publish the final episode of our 12-video course. This quick, clear, how-to guide – packed with skills and strategies – aims to help Build Your Brand and persuade employers that you’re truly as good as you claim to be. It even includes tips to develop your Thought Leadership. Most of the videos are only about two minutes, which is easily consumable in your busy life. Plus, Episode #8 is a longer video devoted to Writing – as our Founder and Executive Coach Michael J. Jordan explains how exactly you can produce your own “Impact Story,” to illuminate and prove what impact you’ve had professionally. We also include three real-life Case Studies as evidence that our skills and strategies work – including this third one, below, which includes a few tips we provided Kathlin Argiro to help develop her Thought Leadership more persuasively. Special thanks to our Social Media Marketing Manager, Emily Rascon, for editing this entire series. To watch more videos, check out our YouTube channel: https://lnkd.in/eSPxc3dq. To inquire about our Writing Workshops or private coaching, contact us: [email protected]. #brandbuilding #thoughtleadership #personalbranding #personalbrand #personalbrandingtips #executivecoach #executivecoaching #writingcoach #mjmethod #strategiccommunications https://lnkd.in/dbWaSfjc

Episode #11! We at MJ Method Communications are excited to publish this 12-video course as a quick, clear, how-to guide – packed with skills and strategies – to Build Your Brand and persuade employers that you’re truly as good as you claim to be. It even includes tips to develop your Thought Leadership. Most of the videos are only about two minutes, which is easily consumable in your busy life. But we include three real-life Case Studies – including this second one, on a few tips we provided Kelly Montenero to help build her brand more persuasively – as evidence that our skills and strategies work. Plus, Episode #8 is a longer video devoted to Writing – as our Founder and Executive Coach Michael J. Jordan explains how exactly you can produce your own “Impact Story,” to illuminate and prove what impact you’ve had professionally. Special thanks to our Social Media Marketing Manager, Emily Rascon, for editing this entire series. To watch more videos, check out our YouTube channel: To inquire about our Writing Workshops or private coaching, contact us: [email protected]. #brandbuilding #thoughtleadership #personalbranding #personalbrand #personalbrandingtips #executivecoach #executivecoaching #writingcoach #mjmethod #strategiccommunications https://lnkd.in/exUG97vs