Mixing Board的封面图片
Mixing Board

Mixing Board

智库

San Francisco,CA 7,725 位关注者

A community of communications and brand marketing leaders.

关于我们

Mixing Board is a curated community of communications and brand marketing leaders. We are heads of comms, CMOs, brand strategists, social and content specialists, community builders, policy veterans and speechwriters with experience from the world’s most recognizable brands. We share insights, support each other and seek to elevate the industry at large. Through the partnership program, Mixing Board also provides select organizations, agencies, and venture capital firms access to members’ expertise and talent recommendations for those seeking to hire senior leaders or top consultants.

网站
https://www.mixingboard.co
所属行业
智库
规模
2-10 人
总部
San Francisco,CA
类型
私人持股
创立
2020

地点

Mixing Board员工

动态

  • 查看Mixing Board的组织主页

    7,725 位关注者

    Mixing Board founder, Sean Garrett, has said that employee communications is the core muscle of communications. It's why we joined forces with Axios HQ. We also love the overdue innovation in the space and talked to Selena Strandberg at The Know about what her product is doing to help organizations see around corners and see emerging societal issues before they become next week's Slack conversation. Selena on how companies should frame their participation in societal conversations (or not): "Where we see the biggest conflict and problem is when a company says or does something that doesn't align with their values, and that goes both ways. I don’t have a one size fits all, it actually very much should not be one size fits all. It really does depend on the employer and who their stakeholders are, what their values are, and their priorities of the business. Things that are common across businesses that I've seen successfully opine on those issues and businesses successfully stay out of them, is objectivity and authenticity. "Companies that are authentic and true to their voice and values and can maneuver these situations in either direction according to those values. The objectivity piece is really important. There's a need for data and acting from understanding that data instead of gut and personal opinions. And there's a need for consistency. The objectivity kind of helps with the consistency piece." https://lnkd.in/g_2zQyha

  • 查看Mixing Board的组织主页

    7,725 位关注者

    Bruce Upbin was a managing editor at Forbes before he made the leap into comms in 2016. In this Studio Session, he shares what he brought with him from journalism to his corporate roles and how he's constantly adapted since. From the conversation with Sean Garrett... "I was a tech feature writer and editor. I like the grander stories, explaining what's going on with technology, introducing new technologies and the fascinating people creating them and bringing them to market. That training translates well to strategic communications and building categories. "Newsrooms tend to be these chaotic places with very direct, informal, abrupt orders and conversations. Snark and humor don’t work in the corporate world. And the clear hierarchy of a masthead looks nothing like what you get in matrixed corporate organizations. You've got to learn humility and how to work through stakeholders and get used to not always having your way. It's not?your?story anymore. You're advancing an organizational narrative and a lot more people have their say in the matter. "That said, the fluidity of newsrooms—being able to adapt quickly when priorities change—is an incredibly valuable teacher. We're accustomed to meeting tight deadlines. People in companies are amazed at how much ex-journalists can get done in a week and how fast they write. The core storytelling capabilities remain invaluable, but the transition requires conscious adaptation." https://lnkd.in/gkQUUWMC

  • 查看Mixing Board的组织主页

    7,725 位关注者

    "I'm supposed to be at my welcome lunch on day one, and Max, the co-founder of Grammarly, pulls me into a room and literally goes, "All right, should we proceed with our onboarding day as planned or should you help with the worst PR crisis we've faced?" I was like, "I should do the latter. The latter is what I should do." That's how day one of six years at Grammarly started for Senka Hadzimuratovic. In this conversation with Mixing Board founder, Sean Garrett, find out what happens next and so much more including a poignant and, sadly, timely perspective on her work helping Ukrainian Grammarly employees work through very real life and fraught situations after Russia invaded the country. (Yes, they started it.) https://lnkd.in/gT8Kv5qG

  • 查看Mixing Board的组织主页

    7,725 位关注者

    Laura Pearlstein Mills brings a refined brand sensibility based from working in the biggest global agencies to directly helping customers in her family retail business. In this Studio Session, she provides her views on how brand is evolving (or not) and how the craft best interoperates with comms. Laura also provides advice for those who are starting their careers in agencies: "Don't let the bullshit of the trappings around you in your agency get in the way of grappling really deeply with your client's business problems. That was my big a-ha when I went out on my own. As an overachieving, Type A, ladder-climbing, title-obsessed Ivy League graduate, I cared a lot about being seen as this smart kid in the room, about being seen as the best at my job, having my boss think my deck was really smart. I don't think I ever deeply thought about my client's businesses until I went out on my own. I was trying to get the pat on the head. That’s on me, but I’m also not sure the system was set up to require me to do that. That's a shame. I lost a lot of years. My advice for a young person is to avoid that trap." https://lnkd.in/gAcizKFt

  • 查看Mixing Board的组织主页

    7,725 位关注者

    Mixing Board is joining forces with Axios HQ to elevate communications in a way that's uniquely built for the future. Also a special thank you for the financial and wisdom support from Roy E. Bahat of Bloomberg Beta, Jim Hock of PSP Partners and Rebecca Reeve Henderson. These three investors helped Mixing Board from the start and are rolling their investment in Mixing Board and Axios HQ's shared future. And thank you to our longstanding and deeply valued advisors who also continue to support us in our next phase: -Ashley Mayer, Co-Founder at Coalition Operators and several times head of comms -- and who helped us dream up so much. -Carolyn Penner, Former comms leader at Dyson, Vine, and Twitter -- and someone always willing to get into the trenches with us to work something out -Clay Dumas, GP at Lowercarbon Capital and former CoS at White House Office of Digital Strategy -- A busy person who always makes time for what's important -Caroline Caswell, Marketing Partner at Operator Collective and former Pramana Collective partner -- the best conscience that one can tap and a true friend -Jonah Seiger, Founding Partner at Fuse -- a great bouncer of ideas -Michael Sippey, Executive in Residence at Reforge, former product leader at Twitter and Medium -- an incredible product mind who helps you see from new angles ??

    查看Sean Garrett的档案

    Founder and convener at Mixing Board. Select strategic communications consulting engagements

    Many years ago, I came into the role as Twitter's first VP of comms with lots of experience. But the job was hard. It kicked my butt. It was lonely. I thought about all my peers in comms and brand and wanted to find ways to bind the best minds and to share knowledge. I wanted these leaders to feel less alone. As a first step, I co-founded Pramana Collective with wonderful people and we dug in deep on some serious work that helped raise the value of comms. We also actively brought comms and brand leaders together. At Pramana I thought about shifting the collective into a community and Mixing Board launched in 2021. Now, we had an always on platform to get the best in the business ways to help each other. Today, Mixing Board has 450 esteemed members who not only really good at what they do but are generous and wise. Also today, the news is out: We are officially joining forces with Axios HQ and I couldn't be prouder and happier -- not just for our two businesses, but for the comms and brand community that has evolved so much since my days at Twitter and who is poised to have outsized impact in the decade to come. As I say in the post: "(Axios HQ and Mixing Board) are both are determined to give communicators the tools, resources, and expert insights and development that help them increase their impact and value. And, we do this with the recognition strong communication within an organization has a direct relation to the power and performance of external comms, brand, policy (etc.) efforts. And, most of all, all of this is directly tied to greatly increasing the odds of business success."

  • 查看Mixing Board的组织主页

    7,725 位关注者

    Grateful for Abenaa...

    It’s been nearly a month since Mixing Board (LIVE) in Austin. But the insights and takeaways on the complexity and value of communications have not only resonated. They serve as sign posts ???? rules to follow ????as we look towards 2025 and beyond. Communicators and the practice of communication can often seem like everything everywhere all at once. ??? But that diversity of skill, competency and range of focus areas point to the one critically important truth: “Communicators are truly shapeshifters who adapt to the business needs and cultural realities.” Gone are the days of #communicators operating on a single highway of say, media relations… The practice is truly one that’s at the heart of how a company and brand operates. And upleveing comms to meet the realities of today is no longer a nice to have. It’s an imperative. See more from Sean Garrett’s deeply insightful post in the comments ???? #communications #reputation #brand

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  • 查看Mixing Board的组织主页

    7,725 位关注者

    Great insights from Jason Grosse on policy comms in a Studio Session conversation with Sean Garrett. "One of the unique aspects of policy communications is that, when it’s done effectively, the result can often look like ‘nothing happened’—and that’s a success in itself. It’s challenging to point to a blank slate and say, ‘Look, we prevented misunderstandings, we avoided regulatory friction, we built trust.’ But that’s what makes policy comms so crucial, even if its value isn’t always immediately visible. "When media, regulators, or lawmakers start raising questions, the need for well-crafted, proactive messaging becomes very clear. It’s about protecting the company’s reputation, clarifying our practices, and managing potential risks before they escalate. But the real art of policy communications is in those quieter moments in between, where the goal is to ensure our messages around complex issues—privacy, data security, AI ethics—are consistently present and understood." https://lnkd.in/g8MpirWA

  • 查看Mixing Board的组织主页

    7,725 位关注者

    Mixing Board founder Sean Garrett says this about the importance of internal comms: "Think of internal communication as your core muscle – it's the foundation that provides strength and stability. Neglect it, and you're building an organization that's weak at its center. You might have impressive "biceps" in the form of splashy feature stories or expensive brand campaigns, but if these don't align with internal reality, you're headed for trouble. "When internal alignment is strong, the ripple effects are powerful. It enhances collaboration, builds trust in leadership, and helps employees authentically share the company's purpose and values externally. This creates a solid foundation for all external efforts."

    查看Sean Garrett的档案

    Founder and convener at Mixing Board. Select strategic communications consulting engagements

    I kicked off Mixing Board (LIVE) last week with a strongly-held and optimistic view on the current state of communication(s). This POV is made possible by a lot of real world work (especially the Pramana Collective experience) and my privileged position as Mixing Board's convener of 450 all-star members. Let me know what you think, but I mostly look forward to you doing something about it. ;)

  • 查看Mixing Board的组织主页

    7,725 位关注者

    Her 14 years at GE that included three years as CCO is just one big thing of many that Deirdre Latour has done. Fortunately, she's not shy about sharing her perspective on lessons gained along the way. Here's one on managing up to a CEO in a big organization: "I managed up because you have to. It’s just lots of communication, and different communications depending on who the leader was, because every leader takes in things differently. If I sent a weekly update to the CEO, he would delete it. But he would call me almost every day. He would call me with whatever his agenda was, and I would say, 'Hey, do you have two more minutes? I have a couple things.' That would be my sales job and my time to share updates – I've done this in China, I did this over here, I want to make sure you know this. I made the most of whatever opportunity I had. It’s a lot of managing up because you have to. Everybody has to.?If you don’t communicate your value internally, who will?" https://lnkd.in/gBUNEhXG

  • 查看Mixing Board的组织主页

    7,725 位关注者

    "When founders instead think about comms through the lens of their most important audience (and what you want them to do/feel), the narrative that will most resonate (which probably isn’t about your latest feature, or even your business), and the channels that meet them where they are (whether owned or otherwise…use every tool at your disposal!), it becomes clear how essential this craft is to company building."

    查看Ashley Mayer的档案

    Co-founder and GP at Coalition Operators

    I had so much fun in Austin last week at Mixing Board (LIVE), a gathering of top comms and brand pros from all industries and geographies, including so many friends. Building this community over the past several years has been a labor of love from Sean Garrett, Alexandra Mileyeva and Maggie Shapiro, and we all felt it. When Sean asked me to speak on the opening panel about “the future of comms” with Allison Braley and Lisa Poulson, I was delighted and a little amused, since I haven’t been in a comms role in three years. But really, I’ve only gone deeper down the rabbit hole. Early stage startups are mostly stories about a potential future, and as an investor, I now have the privilege of starting out as the audience. My appreciation for how essential good storytelling is at every stage of company building has only deepened. One of the recurring topics throughout the day was the directive from loud voices in the tech industry to “go direct.” At its most reductive, it’s an anti-media rallying cry. At its most simplistic, it suggests founders should just tweet their way to business relevance, or “hire influencers.” Easy!! Like many in the tech comms world, I was pretty turned off when I first encountered this sentiment. But now, with time and some distance, I think it’s one of the best things to have happened to comms pros, as well as founders thinking about how to build awareness for their business. The comms function has always been about so much more than pitching news to reporters, and publications have never existed for the purpose of covering companies’ announcements on demand. Those long-held assumptions are finally being challenged and debated at an ecosystem level, and the conversations that follow are often far more interesting and nuanced. When founders instead think about comms through the lens of their most important audience (and what you want them to do/feel), the narrative that will most resonate (which probably isn’t about your latest feature, or even your business), and the channels that meet them where they are (whether owned or otherwise…use every tool at your disposal!), it becomes clear how essential this craft is to company building. I think it’s also fair to say that comms has never been more challenging (the world is so noisy, and AI-generated content will only make it more so), but it’s also never been a bigger competitive advantage, if you can figure it out (again and again and again). On a personal note: this was the first time I've spoken publicly without being nervous (I used to literally shake). The power of reps, baby! Shout out to my emotional support latte.

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