Mitra Creative

B2B influencer ?? marketing isn’t just hype—it’s mainstream. According to Joel Harrison, Editor-in-Chief of B2B Marketing, data from the B2B Marketing Awards 2024 reveals that 51.33% of campaigns leveraged influencers, with industry experts, executives, and customer advocates playing key roles. Thought leadership ???, content marketing, and brand initiatives saw the highest adoption. Budgets varied widely (3.1%–53% of spend), but ROI was clear—engagement, pipeline influence, and even direct revenue impact. As B2B marketers refine their strategies, influencer marketing is proving to be a powerful, measurable force. Stay tuned for insights on how to get it right. Learn more in this extensive, highly valuable piece here: https://bit.ly/41D4dyu #B2BMarketing #InfluencerMarketing Mitra Creative

?? March 2025 IAMCP #NewJersey Chapter Meeting: "Briefing on 2025 Hiring Trends and Demand for Skilled Talent," featuring Rich Dziuban, Senior Vice President and Branch Manager, Robert Half Technology / Robert Half - WED, Mar 19th, 8:30am ET (in-person and online). Learn more and REGISTER here: https://lnkd.in/e_cCyrQh #IAMCP #MicrosoftPartner Microsoft Microsoft AI Cloud Partner Program State of New Jersey NJ.com Tom Ireland, Gregg Cummings, #RayShupak, Michael Henry, Richard Russell, Eric S. Rabinowitz, Carl Scalzo, Karl Joseph Ufert, Chris Robinson, Jeffrey Goldstein, Lou Priore

?? DON'T MISS ?????????? ???????????????????? ????????! From March 10-13, Omni Las Colinas Hotel, Irving, TX. ???????? ?????????????? ?????????? ???? ???????? ???? ?????? ?????????????????? ????????????????--members and non-members alike. Don't miss exclusive insights, hands-on training, and powerful networking opportunities! ?? ?? Why attend? ? Insights from industry leaders ? Hands-on AI & digital transformation sessions ? Powerful networking opportunities Don’t miss out—REGISTER! https://lnkd.in/ekciQF6U Let's make this the best Illuminate yet! #IAMCP #MicrosoftPartner IAMCP#Illuminate2025 Microsoft Tom Ireland Gregg Cummings #RayShupak Michael Henry Richard Russell Eric S. Rabinowitz Carl Scalzo Karl Joseph Ufert Chris Robinson Jeffrey Goldstein Lou Priore

Our IAMCP New Jersey Chapter’s 2025 Elijah's Promise Volunteer Day was a smashing success! A rewarding day of giving back, plus a $1,500 donation from our Chapter matched by members & friends. Since 2018, we have raised over $18,000 and volunteered in five different years! ?? ???????????? ??????????! Read the complete wrap-up post here: https://lnkd.in/eV746mmw #Microsoft #MicrosoftPartner #IAMCP #IAMCPNJ #NewJersey Microsoft Microsoft AI Cloud Partner Program State of New Jersey NJ.com THANK YOU to our 2025 Volunteer Day Participants! ?? Chris Robinson, Michael Henry, Gregg Cummings, Ryan C., Eric S. Rabinowitz, Gregg Carline, and Bala Subramanian. Your 2024 IAMCP NJ team: Tom Ireland, Gregg Cummings, Raymond E Shupak, Michael Henry, Richard Russell, Eric S. Rabinowitz, Carl Scalzo, Karl Joseph Ufert, Chris Robinson, Jeffrey Goldstein, and Lou Priore.

2024 is the year AI began the move from pilots to real ROI, transforming marketing, sales, customer service, productivity, and software development. According to this great piece in CIO Online, significant advancements, challenges, and opportunities remain. ROI, Pros, and Cons: ? Marketing: AI boosts content & automation (ROI: 33%). + Personalization, efficiency. ? Data challenges, brand consistency. ? Sales: AI improves lead gen. (ROI: 33%). + Better insights. ? Needs quality data, human oversight. ? Customer Service: AI speeds support (ROI: 34%). + Faster responses. ? Risk in complex queries. ? Productivity: AI streamlines work (ROI: 34%). + Saves time. ? Compliance risks. ? Software Dev: AI accelerates coding (ROI: 28%). + Faster dev cycles. ? Security concerns. AI is here! One of Mitra Creative's key clients puts it best: ? ???? ??????????????'?? ?????????????? ????????????, ?????? ?????????? ?????? ?????????????? ???? ???????? ???????? ?????? ????????! ? Smart adoption ?? drives real impact. Read more here: https://lnkd.in/eXcQDzFi #AI #Marketing #GenAI #BusinessGrowth

Only TWO DAYS AWAY--THIS THURSDAY, FEBRUARY 20: IAMCP NJ’s Elijah's Promise ?????????????????? ?????? & ???????????????????? ??????????: Help us prepare meals for over 600 people and make a positive impact in the community. ?? Date: February 20, 2025 | Time: 12:30 - 2:30 PM ?? Location: Promise Culinary School, New Brunswick, NJ ?? Support the cause: Donate or register to volunteer: https://lnkd.in/eiAmT3_F #GivingBack #IAMCPNJ #Microsoft #MicrosoftPartner #NewJersey

?? Hype fuels innovation, but it’s not enough. Elon Musk, Ray Kurzweil, and others predict AGI by 2025, 2027, or 2029—but innovation doesn’t follow a timeline. Hype generates capital, attracts talent, and sparks curiosity, but real breakthroughs come from getting our hands dirty. For #marketers, the lesson is clear: balance bold vision with grounded execution. AI’s potential is vast, but businesses can’t just wait for transformation—they must actively shape it. ?? Innovation thrives at the intersection of hype and skepticism. https://bit.ly/gen-ai-hype #AI #Marketing #Innovation #HypeVsReality Mitra Creative Source: InfoWorld

The Content Overload Era: Stand Out the Right Way More content doesn’t mean better content. AI helps streamline production, but success comes from: ?? Hyper-targeted content for niche audiences ?? Personalization that builds trust ?? AI as a tool, not a replacement ?????????????? ?????? ???????????????????????? ?????? ???? ?????? ?????????????? ????????. Learn more here: https://bit.ly/3WS7Fnm #ContentMarketing #AI #DigitalMarketing Search Engine Journal Mitra Creative

???????? ???? ?????? IAMCP ????’?? Elijah's Promise ?????????????????? ?????? & ???????????????????? ??????????! Help prepare meals for 600+ people and support a great cause. ?? Feb 20, 2025 | 12:30-2:30 PM ?? Promise Culinary School, New Brunswick, NJ ?? Donate or register to volunteer: https://lnkd.in/eiAmT3_F #GivingBack #IAMCPNJ Microsoft #MicrosoftPartner State of New Jersey NJ.com

Brilliant!