Dr. Barb Wixom, Principal Research Scientist at MIT Sloan School of Management’s Center for Information Systems Research (CISR), has spent decades exploring this question. A leading voice in data analytics since 1994, she has shaped how companies approach data monetization, AI-driven decision-making, and digital strategy.
At MIT CISR, she leads the Data Research Advisory Board, guiding 100+ data executives in advancing analytics practices. Her book, Data is Everybody’s Business (MIT Press, 2023), empowers professionals to engage in data-driven value creation—because data isn’t just for IT teams; it’s for everyone.
In an exclusive conversation with CXO Outlook? Magazine, Dr. Wixom shares insights on how businesses can leverage data for growth, the role of leadership in fostering a data culture, and real-world examples of companies doing it right.
Read the full interview here: https://lnkd.in/g7wR7phV
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