What’s driving corporate strategy in 2025? In our latest Brand Expectations Index, we’re unpacking the trends that are reshaping how businesses engage with customers, employees, and society. AI and DEI/ESG are at the heart of this transformation, and our data reveals what’s on the horizon, and how brands can stay ahead of the curve. Here’s a sneak peek of some of the findings and actionable insights. Whether you’re a CEO, marketer, or communicator, there’s valuable guidance in this report to help you stay ahead of what’s coming next. Download the full report ??: https://lnkd.in/eiJ7vaTW #BrandIndex2025 #AI #DEI #ESG #CorporateStrategy #BusinessGrowth?
Mission North
公共关系和沟通服务
San Francisco，California 7,952 位关注者
We believe a story can change everything when the right audience gets behind it.
关于我们
Mission North is a strategic communications agency for influential companies to build, protect, and renew their impact. Our stories about breakthrough innovations and movements—and the iconic teams behind them—have influenced hundreds of billions of dollars in market value. A benefit corporation, Mission North is committed to making a positive difference through our work, culture, and community investments.
- 网站
-
https://www.missionnorth.com
Mission North 的外部链接
- 所属行业
- 公共关系和沟通服务
- 规模
- 51-200 人
- 总部
- San Francisco，California
- 类型
- 私人持股
- 创立
- 2004
地点
Mission North 员工
动态
-
Trust in AI is growing, but there’s still work to do. Our latest Brand Expectations Index shows that established leaders are setting the pace in AI trust, but newer players are facing skepticism. The key??As our co-CEO Tyler Perry (she/her) puts it: “The narrative was that AI will replace jobs, but it should be about how it will improve life.” Catch the 2025 Brand Expectations Index in Axios: https://lnkd.in/e63ARZnW #BrandIndex2025
-
Mission North 转发了
I'm excited to share Mission North ’s Annual Brand Expectations Index, which examines how your communication about AI and social and environmental impact shape public perception of your brand. Here are some of the big takeaways: Trust in AI is up with Big Tech leading the pack. American’s trust in AI is up 9 points YoY, with established players – like Google, Amazon / AWS, and Microsoft – topping the trust leaderboard. Trust is built on safety and CEO reputation. Knowledge workers overwhelmingly support security (81%), ethical oversight (78%), privacy (77%), and CEO reputation (67%) as key to building trust. Own your AI narrative. 81% of the general public and 84% of knowledge workers ranked owned content, direct from companies, right behind local news as the most trustworthy sources for information about AI companies and their products. DEI and ESG are dead. Long live DEI and ESG? (without the labels). 56% of the general public and 60% of knowledge workers support initiatives that focus on diversity, inclusion, and the environment regardless of external pressures. But: they’re more interested in your actions than your public stances on the issues. Thank you Tyler Perry (she/her), Tom Blim, Kevin Cheng, Yuliya Kim, Julia Kelson, Logan Wood, and Nick Maschari for producing such an invaluable resource.??? Link to full report in first comment.
-
Mission North 转发了
This is our second year developing the Mission North Brand Expectations Index to understand the public perception of two topics dominating corporate narratives-- AI and DEI / ESG-- and how brands and communicators should respond to shape their reputations. TL;DR:? ?? Trust in AI companies jumped +9 points since last year, with big tech leading the charge. The major factors of that trust are security, privacy, ethical oversight, and CEO reputation.? ??The majority still supports initiatives around inclusion and equity, but only 49% believe companies are actually taking action. ?? Over 80% rank direct communications from companies as one of the most trusted sources of information, second only to local news. So what’s a communicator to do? Here are my top three takeaways: 1??Own your narrative. 81% of the general public ranked AI companies’ owned content as one of the most trustworthy sources for information, second only to local newspapers and news. Time to step that owned content program into high gear. 2?? Double down on executive comms: ?67% of knowledge workers and 57% of the public say a company’s CEO reputation directly influences their trust in the brand. Examine how your leaders show up, both in words and actions. Transparency and authenticity are essential. 3?? Do the work, avoid the labels. Regardless of external pressures, 56% of the general public and 60% of knowledge workers support initiatives focusing on diversity, inclusion, and the environment. But: they’re more interested in companies’ actions than their public stances on the issues. There is a lot in here, so please dig in and let us know what other insights resonate!? I’m grateful to Tom Blim, Nick Maschari, Julia Kelson Donato Casarella,? Kevin Cheng,? Yuliya Kim, and Logan Wood?for all the work that went into it, and to Adam Slater for his partnership on the research. And to Axios’ Eleanor Hawkins for including our data in her Communicators Newsletter this week! Axios story: https://lnkd.in/e2yFYxir Brand Expectations Index: https://lnkd.in/e4JNeRjK I would love to hear what insights stood out to you! #strategiccommunications #AI #content #PR #DEI #AI #ESG
-
-
The IPO market is moving, but not without its fair share of hurdles. Between regulatory shake-ups and shifting investor priorities, companies need to be prepared for when the window opens. Here’s a breakdown from our Co-CEO Tyler Perry (she/her) on what companies need to focus on now. ??
The anticipated surge in IPOs for 2025 has been met with some roadblocks, thanks partly to the new administration's rapid-fire regulatory changes and a slew of tariffs introducing uncertainty and market volatility. The debut of China's AI company DeepSeek added chaos to the tech market. Although the IPO market is ahead of last year, several companies, including Turo, Stripe, Databricks, Plaid and Cerebras Systems, have either delayed or withdrawn their IPO plans or opted to raise money on the private market. The New York Times’ Erin Griffith dove into this last week (link in comments) Anyone else feel like it is February 87th, 2025? As we’ve seen, things can change on a dime, and companies must be ready if a window opens. EY's Karim Anani's analysis of the factors that could shift the IPO tides is a helpful roadmap. (link in comments). While we wait, there are things companies should be getting in place now: ?? Build your public company narrative now: Investors prioritize more than just growth. Your narrative must speak to multiple audiences (i.e., customers, investors, and employees), balance vision with profitability, and prove why your best days are ahead. ?? Reputation matters beyond Wall Street: A solid investor relations strategy is table stakes. Pre-IPO companies must invest in their relationships with media, customers, partners and industry influencers long before listing day, as they will be essential to sustain a consistent validation in a volatile market. ?? Proactively manage risk: Every company on the IPO track faces scrutiny. Now is the time to stress-test messaging, anticipate tough questions, and ensure executives are media-ready. This also means getting your internal communications in order. It’s never too early to establish standards for employee communications, including leadership transparency and employee disclosure guidelines.? ?? Meet audiences where they are: Traditional investor channels matter, but owned platforms like LinkedIn and other direct content strategies can help shape perception and control the narrative. Invest in them now. It’s a fool’s errand to try and predict things these days, but there are things you can do to ready yourself. Anything I missed? #IPO #MarketVolatility #StrategicCommunications
-
-
Foster the Future is growing. Again! When we launched this initiative in 2022, our goal was simple: create real, lasting change by opening more doors for BIPOC students in PR. Now, in our third year, we’re doubling down. With new agency partners and increased funding we’re making an even bigger impact. Applications close March 3. Read more about our continued investment in the program from our co-CEO Tyler Perry (she/her): https://bit.ly/4hOGoL8 #Internship #Intern #PRInternships #PR
-
The media game has changed. The White House recently credentialed influencers and podcasters, which is proof that credibility isn’t just about legacy outlets anymore. Is your media strategy keeping up? Read from our co-CEO Tyler Perry (she/her) in Fast Company on what this seismic shift means for companies: https://bit.ly/4k01p78 #PR #MediaStrategies
-
Is #biotech on the rise in 2025? After #JPM2025, there’s a renewed sense of optimism and forward momentum. Major deals, #AI-driven breakthroughs, and China’s growing impact are shaping the road ahead. Our SVP of Life Sciences & Health Melissa Barry breaks down the biggest trends in 2025 here: https://bit.ly/3ElTHUp
-
Our industry thrives on creativity, connection, and diverse perspectives. That’s why we’re proud to announce the 2025 Foster the Future initiative, a program designed to provide financial support and paid internships for BIPOC students aspiring to enter PR. This year, we’ve expanded fellowship funds and added more agency partners. Here’s what this year’s fellows will take part in:? ?? Scholarships (and stipends for some) and paid internships across 8 leading agencies. ?? Real-world experience designed to set up the next generation for success. ?? NEW in 2025: In-person internships to strengthen team connections. Thanks to our partners in this Agean Public Relations,? The Bliss Group , LaunchSquad, Greenough Communications, HermesPR Fellowship, V2 Communications, and The Key PR. Applications are open now through March 3. Apply here: https://lnkd.in/eXMKBHUd #PR #Internships #Fellowships #Intern #Marketing
-