Mission North

The stakes are high for communications programs right now. The reality of shrinking newsrooms and marketing budgets have been all too clear this year. It’s harder than ever to reach audiences, yet there are fewer resources to do so. The good news? Communications is now more measurable— and as a result, more impactful— than ever before. With this has come a growing awareness of the business case for comms. Fueled by decades of experience and our research into the top pain points and needs across the markets we serve, Mission North is proud to have codified its strategic approach. The result is the Mission North Brand Navigator, a proven and scalable process that maps communications programs back to concrete stages of company growth. Our goal is to provide companies with a guide to what’s most important—reputation management, thought leadership, content marketing, and beyond. Here’s a closer look at the five categories and the measurable communications outcomes most crucial for each: https://lnkd.in/eEjqWNPi #StrategicCommunications #ThoughtLeadership #ContentMarketing

Erin DeCesare merges creativity and emotional intelligence to fuel innovation as CTO of ezCater. Our co-CEO Tyler Perry (she/her) recently sat down with her to chat about her approach to leadership and how she gets teams to think outside of the box. This quote says it all ?? “Leadership is not about being the smartest person in the room or making all the decisions. It’s about creating an environment where you’re inspiring others to feel empowered and creative.” Read the full Q&A on Dispatch: https://bit.ly/4eGOrqK #Leadership #WomenInTech

To discuss the wide world of #AIinnovation, our President Nicole Messier recently sat down with Stefan Weitz, an 18-year Microsoft veteran, author, and angel investor, among other feats. He’s currently the CEO and co-founder of HumanX, the world’s preeminent #AI gathering. He’ll convene hundreds of speakers and thousands of leaders at #HumanX’s March conference, exploring the many nuances of AI’s global impact. Oh, and a few of our clients from Zoom, Canva, and Snowflake will be in the spotlight too! Check out the full interview with Stefan here:?https://lnkd.in/eizXGwbh

Our Co-CEO Bill Bourdon recently caught up with marketing and comms vet Allison Braley as part of our Communications Turning Point series, which examines the biggest issues shaping the industry today. Allison is a Partner and Head of Marketing at Bain Capital Ventures. She’s also worked for Playground Global, Ford, Zoosk, The Information and Conde Nast. This interview covered a ton of ground – from #AI adoption to comms tips and tricks for earlier-stage companies. Allison also shared her unique method for leading narrative workshops! It’s a great guide for startup leaders, and you can find the full article here: https://lnkd.in/engq7tZN

“Great companies think about how they communicate around key themes over the next four to eight quarters,” –?Leslie Pfrang, Partner at Class V Group, an IPO and #CapitalMarkets advisory firm. We recently caught up with Leslie to discuss the current state of #IPOs and what great companies can do to prepare for the rigors of becoming publicly traded (including identifying the optimal launch date). Read our full interview with Leslie, here: https://lnkd.in/eWQ5ySUq

In a market buzzing with tech optimism, companies are leaning on strategic communications to elevate their stock prices. But no amount of clever messaging can salvage weak business fundamentals. Our co-CEO, Tyler Perry (she/her), shares in Fast Company how you can effectively navigate market challenges with: ? Quality over quantity ?? Anchoring to your strategy? ??Providing clear and transparent guidance? ??Creating investor opportunities ??Activating your stakeholders Learn more about how to navigate the complexities of today's market here: https://lnkd.in/gMwgRr8v

Curiosity is a superpower in today’s fast-changing marketing world, and no one knows this better than our co-CEO Bill Bourdon. Join Bill and Olivia Gambelin on Monday at 12:00 pm ET for a special LinkedIn Live as they explore how curiosity drives impactful #AI storytelling. If you’re tired of surface-level buzzwords and want to explore how your brand can authentically leverage AI to create impact, this is a conversation you won’t want to miss.

Tenable's Chief Communications Officer Michela Stribling recently shared some great insights about what pre-IPO comms looks like and the importance of internal comms. In our Q&A, Michela also covers a few other PR and marketing strategies for companies facing big milestones. Give it a read! https://bit.ly/4edHPRk

Mission North clients ezCater and LifeStance Health made waves last month, landing standout coverage with compelling survey data and fresh insights that captured attention. #DataDriven #PR

We recently caught up with RSA Conference's Director of Global #PR & #Comms, Ben Waring, to discuss how the event – attended by more than 40,000 guests in 2024 – has evolved over the years and what it’s like to manage press when high-ranking members of the federal government come to town. (Spoiler: Sec. of State Antony Blinken was one of them!) Give it a read here: https://bit.ly/4dhgdJV #Cybsersecurity