Mission2Market

Travel and Tourism is a tough industry. For “work”, we attended Ski Joring in Visit Leadville - Twin Lakes. So…much…fun! Over the past few years, Mission2Market worked with the event organizers and the Visit Leadville Twin Lakes team to bring in content creators, secure national media coverage and run a media campaign promoting the event and branding Leadville Twin Lakes as a unique destination. This amazing event is now at record attendance levels and on the radar of adventure seeking travelers as a must see experience. First weekend in March…check it out in 2026!

One year ago, Mission2Market was fortunate to engage Andrea Dietz to work on stewardship and strategy for our destination clients. Andrea is a destination champion and now serves as M2M's Stewardship and Strategy Consultant! She has developed creative content as well as innovative strategies for Visit Glenwood, Visit Aurora, Colorado, Visit Leadville - Twin Lakes, Telluride Tourism Board, Visit Grand Junction, Visit Fort Collins and Colorado Tourism Office. Happy Careerversary, Andrea! It's a joy to work with you!

Last year, we had the?honor of collaborating with Visit Leadville-Twin Lakes and @TheAmandaBittner?to promote one of the most exhilarating winter sports—Leadville Ski Joring. Amanda’s visit to Leadville captured the energy and sheer excitement of this one-of-a-kind event, and her?viral video?has now amassed?over 15.5 million views!?https://lnkd.in/es_aW6xe Mark your calendars—Leadville Ski Joring returns March 1-2, 2025, bringing heart-pounding action, fearless riders, and a celebration of Western heritage to the highest city in North America. We can’t wait!?Giddy up! #Leadville #SkiJoring #Colorado #Winter #WildWest?#Mission2Market

Exciting news—two of our clients, Leadville and?Glenwood Springs, were just featured in National Geographic! The article,?"Explore the Best of Colorado’s Hidden Gems on This Road Trip," highlights these destinations for their rich history, outdoor adventure, and unique character. It’s always rewarding to see the places we work with recognized on a national stage. Read the full article here:?https://lnkd.in/dy6s2sbD We’re proud to support these incredible communities and help share their stories with the world. #Mission2Market #ColoradoTourism #Leadville #GlenwoodSprings #NationalGeographic #DestinationMarketing #TravelColorado

Reflecting on an inspiring day at the Explore NoCo Tourism Economic Summit! Mission2Market had the opportunity to connect with industry leaders and gain valuable insights on the?future of tourism, economic development, and destination stewardship in Northern Colorado. Key Takeaways from the Summit: Bold New Transportation Initiatives?– Passenger rail along the Front Range and transit-oriented development will make Northern Colorado more accessible and traveler-friendly. ? Growing the Creative Economy?– The region’s?five state-certified creative districts?are fueling innovation, attracting artists, and preserving cultural traditions. Sustainable & Stewardship-Focused Tourism?– The?Colorado Tourism Office’s Destination Stewardship Plan?is shaping a future where tourism thrives while preserving the environment and community well-being. America 250 - Colorado 150?– The upcoming?milestone celebration in 2026?presents a huge opportunity for?tourism-driven events, partnerships, and storytelling. Innovative Public-Private Partnerships?– Investments in?climate resilience, quantum technology, and clean energy research?are creating?thousands of new jobs and shaping Northern Colorado’s economy. It was a powerful reminder that?intentional tourism planning, strategic partnerships, and community-driven initiatives are key to sustainable growth. A huge thanks to the event organizers, speakers, and fellow attendees for the engaging discussions! Mission2Market is excited to help destinations leverage these opportunities and create meaningful visitor experiences. #Mission2Market #ExploreNoCo #TourismMarketing #DestinationDevelopment #SustainableTourism #CreativeEconomy #ColoradoTourism

?? Exciting News from Mission2Market! ?? We are thrilled to announce the promotion of?Mary Howard Glover?to?Senior Destination Consultant?at Mission2Market! ?? Mary Howard’s dedication, expertise, and exceptional ability to develop creative content and strategies for destinations makes her ideal for this new role. Please join us in congratulating Mary Howard on this well-earned achievement! ??? #Promotion #CareerGrowth #DestinationConsulting #Mission2Market

?? Help Shape Colorado’s Music Future! The Colorado Music Hall of Fame is gathering input to shape the future of music in Colorado, and we need YOUR voice. Share your ideas and be entered to win?two tickets to a 2025 Red Rocks show!??? ?? Take the survey here: https://lnkd.in/d2RtkuRB #ColoradoMusic #RedRocks?

Yesterday, the US Senate passed the bipartisan Music Tourism Bill sponsored by CO and TN senators. The act will... 1) Leverage the existing framework within the Department of Commerce to highlight and promote music tourism in the United States. 2) Require the Assistant Secretary to implement a plan to support and increase music tourism for both domestic and international visitors; and 3) Require a report to Congress on the successes and vulnerabilities of the Assistant Secretary’s goals to increase travel and tourism. Mission2Market (M2M) applauds Senators John Hickenlooper of CO and Marsha Blackburn of TN for their efforts to support music tourism. M2M shares your passion for music and belief that music tourism is good for residents and visitors across the nation. M2M is currently working on three music tourism consulting projects in Colorado with the COLORADO MUSIC HALL OF FAME, Colorado Opera House Circuit and Visit Fort Collins, all made possible by Colorado Tourism Office grants.

So thankful to be able to get together some of the team’s families for Mission2Market’s first holiday outing!

There’s momentum in Colorado’s music scene. Spending on music tourism is expected to double over the next decade. Mission2Market is proud to be facilitating the statewide discussion around developing a strategy to position Colorado as one of American’s top music destinations. Photo I took on 10/25/24 at Summit Music House in Denver with Lotus killing it on stage.