Missed Opportunities for Good

?? Season 2 Kickoff: Super Bowl LIX Roundup! ???? The Super Bowl isn’t just about football—it’s also one of the biggest nights in advertising, and according to a Harris poll Missed Opportunities for Good is part of the 19% of consumers who were hoping to see #socialimpact messaging in the commercials. Brands spend millions to capture our attention, but how many actually use their platform for impact? In our first episode of Missed Opportunities for Good Season 2, we break down: ? The Hits & Misses: How brands approached women’s empowerment in sports—who got it right, and who fumbled the opportunity? ? Cause-Driven Ads: Which brands truly integrated social impact, and which just paid lip service? ? The Unintentional Messages: When brands tell a deeper story—sometimes without realizing it. We also highlight powerful moments beyond the ads, like: ?? LA Mission's eye-opening perspective on Super Bowl spending vs. housing solutions ?? Autumn Lockwood making history as the first Black woman to coach and WIN a Super Bowl ?? Queen Tahj’s stunning New Orleans-inspired logo design for the NFL ?? Kendrick Lamar’s halftime performance—layered with symbolism and social commentary The Super Bowl is a reflection of culture, and the way brands show up (or don’t) matters. ?? Which Super Bowl ad or moment stood out most to you? ?? Listen now wherever you listen to your favorite podcasts #MissedOpportunitiesPodcast #SuperBowlLIX #MarketingForGood #PurposeDrivenAdvertising #WomenInSports #BlackHistoryMonth #SocialImpact #BrandStrategy

"The challenges may change, but the purpose remains the same—using creativity to solve problems in ways that make the world better. We all have the ability to create impact, and I love finding unique ways to empower people, businesses, and platforms to take meaningful action." ?? NEW Episode Alert! ?? And Happy 2 Year Anniversary to US - we got this party started in February of 2023, thanks so much to our listeners and guests for all your support!! Episode 30 - and the last episode of Season 1 - of Missed Opportunities for Good #CreativeConversations is here, and this one is jam packed with insights, impact, and inspiration! ??? In this second episode of our two-part special series, we’re turning the mic on our very own Alana (Mitnick) Ficalora — fabulous co-host, producer, community builder extraordinaire, and creative powerhouse. Alana has spent her career bridging the worlds of #advertising, #production, and #sustainability, finding innovative ways to use storytelling and brand power for good. From her early days volunteering to producing PSAs to pioneering sustainable and purpose-driven content, Alana has seen firsthand how businesses and individuals can create meaningful change. In this episode, we discuss: ?? The evolution of impact storytelling in advertising & media ?? The intersection of sustainability, DEI, and production ?? The power of community and mentorship in male-dominated industries ?? Listen to Episode 30 wherever you listen to your favorite podcast episodes: https://lnkd.in/gtft8uFA ?? What’s one way you’ve seen creativity drive real impact—whether in business, media, or your own work? Drop your thoughts in the comments! ?? #MissedOpportunitiesPodcast #CreativeConversations #SocialImpact #StorytellingForGood #PurposeDrivenProduction

"Our world is broken in so many ways...but when we bring people, brands, and causes together with empathy, vision, and connection, we can start to repair it—one collaboration at a time...I’m excited to be the squeaky wheel that forces these campaigns to keep going—not just because it’s the right thing to do, but because it works." ??? New Missed Opportunities for Good Podcast Episode Alert! Episode 29 & 30 of Missed Opportunities for Good #CreativeConversations are launching soon, and these two episodes are extra special. Why? Because we’re turning the mic on...each other! Our first episode of 2025 features our very own co-host, Steph Belsky! Join Steph and producer, co-host Alana (Mitnick) Ficalora for an honest and inspiring conversation about creative campaigns, the power of #strategicpartnerships, and the behind-the-scenes magic it takes to balance #impact and #innovation. Steph shares her unique perspective on what makes campaigns work through the Love of Good, Inc. lens, the importance of staying authentic, and, of course, the opportunities #brands can’t afford to miss when aligning with their #purpose. Steph brought us the Subaru of America Parks and Rec reunion to analyze, throwing us back to the early days of the pandemic. *** Support #wildfirerelief efforts in Los Angeles by donating to *** Baby2Baby: https://baby2baby.org/ Los Angeles Fire Department Foundation: https://supportlafd.org/ or World Central Kitchen: https://wck.org/ We love you LA! ?? Listen to Episode 29 wherever you listen to your favorite podcast episodes: https://lnkd.in/g6Z64gEn ? Let us know your favorite takeaway in the comments! #MarketingForGood #MissedOpportunitiesForGood #Podcast #CreativeConversations #SocialImpact #LoveofGood

“I've been working in #advertising for a long time and I had just seen a lot of,??I guess brands that were maybe a little bit skittish around #sustainability or #climate. And it felt as though it was a #missedopportunity because it's one of the biggest #marketing problems you could potentially challenge yourself to help solve.” ?? Tune in to our latest episode of Missed Opportunities for Good, #CreativeConversations to hear how Ben Becker, award-winning creative director and co-founder of BETTER—is building a brand that's turning consumerism into climate action. Learn how a joke between friends led to building Better, "Last Resorts," and a capsule collection in Paris. And how #Greenwashing can actually bring attention to climate change (and smell great, too). Feeling inspired? Shop the #BetterClimateStore for your last minute holiday gifting needs, donate to the Better Climate Fund or submit a proposal for a project you’d like to see funded.? https://lnkd.in/g2wTie8W Episode link in comments!

“…it's getting off the couch the first time but then doing it again and again and knowing that there might be somebody more qualified, there might be somebody with a more elegant pathway through not ruffling feathers and still being successful, but that actually doesn't matter because it's not about you…” ? ?? Tune in to our latest episode of Missed Opportunities for Good, #CreativeConversations to hear how Alex Prodaniuk, founder of Canary's Revenge and president of nonprofit Choice Dudes, is using #comedy and #strategy to fight for #reproductivejustice. Learn about Alex’s love for old, high maintenance cars, her passion for the climate, and how they’re all interconnected. Alex brought us the nontraditional campaign 'He Gets Us' to evaluate live using our criteria. ? Fun fact: our own Alana (Mitnick) Ficalora is one of the brilliant producers Alex is referring to in this episode - super proud of the work these two powerhouses are doing with #ChoiceDudes ? Feeling inspired? Support reproductive rights! Donate to SisterSong and give Frankie Beans a follow on TikTok.? ? Episode link in comments!

?? New Episode Alert! ?? October roundup! And please...VOTE. This month on Missed Opportunities for Good, co-hosts Steph Belsky and Alana (Mitnick) Ficalora explore how brands are stepping up for awareness and impact across some of October's most important causes. We’re discussing #socialimpact campaigns that are getting out the #vote, building awareness for #breastcancer that aren't just #pinkwashing, breaking #stigmas and building #confidence in youth. Our first case study is Cards Against Humanity, LLC latest stunt that hopes to save our democracy.?Hungry Howie's Pizza is back with their annual campaign, 'One Missing Slice', using pizza to raise funds for National Breast Cancer Foundation, Inc. Next up, we cover Dove latest Self-Esteem Project ?to boost body confidence of kids 4-6 through #Blippi Wonderful Talent Show. We wrap up with a magical partnership between Bobbie x Molly Baz breaking stigmas on how we feed our babies. Feel inspired? Check out some of the nonprofits mentioned on this week’s episode, and be sure to get out and VOTE! Episode 26 is available NOW on Apple podcasts, Spotify, and wherever you listen to your favorite podcasts. Link to the episode in the comments below! --------------- *** GO VOTE NOW! *** ELECTION DAY IS NOVEMBER 5TH! Here are some of our favorite #voting resources:? - Get Ready with Us: https://lnkd.in/g5-dbEAd ? - Rock the Vote: https://lnkd.in/eZFiv2X - When We All Vote: https://whenweallvote.org/ - Vote.org: https://www.vote.org/

“When you’re sharp on your values, you’re clear on where to focus. And that’s essential right now: It’s 2024. An election cycle. The hottest year on record. Countless social issues are weighing on various populations at all times. It’s tempting to fight for all of them, but brands need to be crystal clear on where they can weigh in.” We love Natalie Kunstadter’s hot take on how brands can shift perceptions & drive cultural change as long as they’re willing to embrace the risks that often come with the reward.

"So I think they've just done [more] while other people are shying away. I feel like they just stepped up at a time where it's quiet. Everyone else is being quiet so their voice is now going to be heard...kind of goes into stepping away from the sameness and being different..." ?? Tune in to our latest episode of Missed Opportunities for Good, #CreativeConversations to hear how Kimberly Gilroy, Co-Founder of Alfa Charlie, believes impact starts at the individual level and how she’s using her individual skill of design to have a ripple effect by telling great stories and making a greater impact. Kimberly brought us Eyes Lips Face Cosmetics' campaign, "Serving Facts" to review with our criteria in real time. We loved this conversation around the power of #branding and #impact. Episode link in comments! Which boards do you sit on? Share with us in the comments!

"I'm stealing this from #MarieKondo...to try and bring joy to somebody, at least in everything I do...try to and leave the place just a tiny bit better when I leave, and I don't mean when I die...on every project I'm on I try and make it just a little bit better." ?? NEW episode alert!! And a happy belated #InternationalPodcastDay to all. Tune in to our latest episode of Missed Opportunities for Good #CreativeConversations to hear how Elad Offer, creative director, producer, visual effects supervisor, and ECD of the The-Artery, talks about his passion for technology in his work, how his family continues to inspire him, and what led him to launching Think Tank Science, a #STEAM non-profit. He brought us Dove's "Beauty Never Gets Old" campaign to evaluate live using our criteria. Episode link in comments. ____________________________________________________________ ** Our hearts are with all of those who have been effected by Hurricane Helene in Florida, Georgia, North Carolina, South Carolina and Virginia. ** Here are some organizations - both locally and nationally - that we can all support right away to help the victims of this man-made #ClimateChange disaster: - NORTH CAROLINA VOLUNTARY ORGANIZATIONS ACTIVE IN DISASTER - and their vetted partner organizations: https://lnkd.in/eJ4f88Vb - Volunteer Florida Foundation - https://lnkd.in/eSwBnfy - East Tennessee Foundation - https://lnkd.in/gDAVePAE - Send Relief - https://lnkd.in/efUCg85B - American Red Cross - https://lnkd.in/e3mwsv_R - United Way - https://lnkd.in/eUHxinMu - CARE - https://lnkd.in/gcX3V2ZK - The Salvation Army - https://lnkd.in/eQN3rTaD Let's all do our part to help our neighbors in need.

"We need more positive stories. I think that we need more representation of people who aren't really represented in the media, especially because there's so much negative news out there." ?? Tune in to our latest episode of Missed Opportunities for Good to hear how Allison Gamble, Director of Creative Strategy for GOOD Worldwide Inc, strives to uplift underrepresented voices and highlight our common humanity. We also talk #womeninsports and evaluate Orange's LA Compil des Bleues campaign. Episode link in comments.